"I am a perfectionist."
"Ups and downs" seems not suitable for Shi Yuzhu, because he is in fact only a failure: Giant Group liabilities closed, but he was successful three times: Giant property, and Naobaijin rise across online games.
Giant companies for the failure of that year, Shi Yuzhu reflect on two points: First, strategic direction mistakes, such as has developed a clothing, health care products, pharmaceuticals, software, and so more than 30 categories of products, most of the last sitting. To that end, Shi Yuzhu has wittily said, "My tie is the most, because the Department of Industrial Giant apparel companies that produce those neckties, since there are many heap in the home." Second, internal mismanagement, such as arrears of 1 more than 100 million loan state.
Now, Naobaijin has sold more than 10 billion, not a penny of bad debts. After Shi Yuzhu learn from the bitter experience with a management innovation - behind every sales manager more than incidental credit guarantee. Once there is a large district managers do not believe this "credo," with the result he and his guarantor with a series fined 500,000.
"Now companies ability to resist risks than in the past is much easier," Shi Yuzhu company's online games, "Zheng Tu network," said Tang Min, deputy general manager. The 15 former follow Shi Yuzhu beautiful girls now Sichuan Shi Yuzhu management is an important arm.
"A lot of people think that we do not understand very weak management, in fact in terms of management, Shi Yuzhu is extremely honest and outwardly relaxed, but the process is very strict." Tang Min said.
Zheng Tu vice president Yuan Hui has similar feelings: "time has just joined did not expect to do so, the company operating the surface, compared Ming, but in practice and have a strong plan, and be good at summing up, respect for customer demand, but not completely walk with customers, but to guide customers. "
"He is very careful in the management, Every time I go to shopping malls Naobaijin point-of-sale survey are first see if there is any dust, whether there are fakes, and the production date." Naobaijin company employees said.
He also often surprise inspection, when sales district manager in the best store sales do full preparations, he was asked changers watch even check on the train before deciding which sales stores, often choosing the most neglected township, but most of the details of the management area.
This, Shi Yuzhu explained: "I was once a famous losers, I was afraid of failure, I faltering failure, it can only not fail to do the preparatory work." Shi Yuzhu said that he look at the favorite a book is "The Taiping Heavenly Kingdom", he would like to study the failure of the Taiping Heavenly Kingdom.
Because of fear of failure, Shi Yuzhu, not only in product quality, management and operation and the pursuit of perfection, and also hopes to build a perfect corporate culture.
"When companies move people value a White people hope to use the corporate culture to influence him, trained him to do things seriously, the implementation of the spirit and strong." "Zheng Tu network," said Liu Wei, general manager. She also jokes: "Someone said to us that your company executives say, are the same basic accent, appearance moderate, work conscientiously."
Journalists in the interview that although the Shi Yuzhu to the outside world to the "ups and downs", "turmoil" and other impression, but its "directly under" is fairly stable. According to Liu Wei, although the company has experienced several years of Giant closure, but now Naobaijin half of the branch managers do Naobaijin are at the initial entry, these people have been in Naobaijin 67, and Zheng Tu and Naobaijin majority Deputy is back in 1992-94 period is the Giant company's employees.
Ji Xuefeng, "Zheng Tu" project leader, Shi Yuzhu established Zheng Tu company hired when the backbone of one of the first batch of online games. Shi Yuzhu as the "new directly under," his view is: "enlightened companies are all fair, as long as there are strength, there will be opportunities in management will not rigidly adhere to the rules too much, we all want to do so desperately when , does not rigidly adhere to trivial details, the whole process people can realize their personal values. many enterprises, including foreign invested enterprises with the rules of management, but the people to manage them too dead. "
Ji Xuefeng also revealed that, "Zheng Tu," the number of online reach 300,000, Shi Yuzhu made that goal: "protect 600,000, an 800,000, Pillar 1 million." "At that time we all think it is fantasy, endless bragging Later, however, the facts prove that, in those days" Zheng Tu "over 1 million users."
Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
"I do not have contempt for the rules, just create rules"
The business community in China, Shi Yuzhu created a another "myth."
In the late 1980s, Shi Yuzhu borrow 4,000 yuan venture operation "Giant Han Card," and earned first wealth in 1993, Giant introduced Chinese handwriting computers, and other products, as China ranks second after the Stone the private high-tech enterprises in 1995, Shi Yuzhu by "Forbes" as the rich section 8; 1997 failure of Zhuhai Giant buildings Shi Yuzhu bring hundreds of millions of debt, he fell for the then Chinese mainland individuals " the first negative "in 2000, Shi Yuzhu operation" Naobaijin "later" mysterious person "as that owed by the liquidation of Giant blocks of the pre-sale; 2005, Shi Yuzhu enter the game launched," Zheng Tu "free online games of the new rules, the result of one year after the first few users.
What he and other entrepreneurs of what alternative?
"A lot of people are engaged in a start against my and the subsequent follow me learn because I do not have contempt for the rules, I was pondering its own rules, create rules." This "Shi's rules" often make peer hated and loved.
For example, he said: "I used to play other people's games, 'Fighting Monsters' movements when the machinery, very tired, resulting Later, I spent 3,000 yuan specialized hire help me Fighting Monsters. Before the creation of this' Fighting Monsters' rules that yes, To allow players through difficult operation, treasure escalation, but if this' Fighting Monsters' almost all players are opposed to this rule certainly there will be problems, so I was advocating drinking coffee Fighting Monsters, some people say that I am breaking rules. but now I am all by the rules. "
The same "industry rules" in the store Naobaijin marketing. Shi Yuzhu for this classic has been recognized by the industry. Shopping malls throughout the country, the location Naobaijin, packaging boxes, font color, size is just right, it's the yellow and blue colors of the most prominent so far is emulated by many health products.
Even in well-known in the operation and management of CCTV programs, "Win in China", and his views are often different with other guests, mutual rebuttal, but the next several program, and his views often been invoked.
For "Shi's rules," Shi Yuzhu read: "I no chance of success, I pay full attention to leading the team goal consumers, research and hard done by."
Shi Yuzhu to the outside world "commercial Wizards" the biggest impression, first, he chose the best two industries: health products and online games; Second, he is a marketing genius master. But understanding Shi Yuzhu of people do not think so.
Liu Wei, Shi Yuzhu company's online games, "Zheng Tu network," the general manager of the previous operations Naobaijin special-service companies, she 15 years ago to Giant companies as Shi Yuzhu secretary, in 1994 started the Giant Group vice president can be said to be the most understanding Shi Yuzhu one.
"He really is a very talented sales people, but it is built on his understanding of the market is based on the so-called marketing Wizards is not so easy thing." Liu Wei said, "Many people understatement to say that he is master of marketing, can an ordinary things to sell very well. fact alone is useless ideas, although he is a High IQ people, but he is also a special hardworking people. "
Shi Yuzhu marketing concept largely stemmed from his initial experience.
In the 1980s Shi Yuzhu studying at Zhejiang University Department of Mathematics, Anhui Province after graduation assigned to the Bureau of Statistics, the rural survey done three years. People often learn mathematical logic strong, and it is very serious, and training people statistical work cultures and the spirit of the investigation is not afraid cumbersome.
Shi Yuzhu said that he had time and again go to shopping malls, asked the people who buy Naobaijin Why buy Naobaijin; Naobaijin first set up shop in the market Jiangyin, Jiangsu, he even went door to door to ask rural woman, how can buy health care products, the final conclusion is that many elderly people wish to health care products, but not willing to buy their own. This famous ad in which more than 1,000 rounds on the investigation of that: "gifts to send Naobaijin."
However, "now a private entrepreneur desperately less, the more leisure." Shi Yuzhu said that he will not play golf, also do not like foreign travel, and even little exercise. He campaigns every day how the classic reply was: "I have a lot of hours in a day on horseback (in the virtual online games on horseback)."
Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Re-emergence of Shi Yuzhu like a mystery, the reason is that people doubt him of carrying a number of contradictions: he has the "China first negative" and today's health products, "the richest man", online games industry "giant" status in sharp contrast He "has never ignored industry rules" created the marketing of his success, but this success is not replicated; his "lonely" external impressions and "mature", "Men flavor" internal evaluation is actually two contradictory conclusions.
Recently, this business is full of legendary Giant finally face of the "China Economic Weekly" open their hearts. As for the outside world the various comments and speculations, Shi Yuzhu first frank response: "I no chance of success, I pay full attention to leading the team goal consumers results. Me today and the success of the past is very much related to the failure, the failures of the past Since management and geo-strategic failures, I now seek is perfectionism. "
"Three" Shi Yuzhu Biography "were all false"
Interview the same day, was wearing a red T-shirt and white sports trousers of Shi Yuzhu smart, eye-catching looks very clear-cut. He said his red and white is the color of the two love.
"In fact, not many people I have interviewed in depth, I really understand. Many reports through the excerpts reported by others." Shi Yuzhu spoke with him straightforward and simple, like the color.
However, it is this straightforward and clear-cut personality, so that he often suffered misunderstanding. The commercial success of his case to be moved one after another major business school MBA teaching materials, or even to be enshrined as a classic case of the war, the outside world has its own assessment of varying degrees on the dark subtle colors.
"Why does someone look at me because I used to be losers, but failed in the grandeur, and that is China's largest personal liability 'first negative' in some media impression, that the losers, first of all I think of is." Shi Yuzhu frankly fun, self-analysis, "This is probably the Chinese culture. tolerance is the failure of the Silicon Valley, and the number of investors on the failure of the people even more confidence that you have withstood the experience of failure after failure can be avoided. contrast, the domestic environment is not enough tolerance for losers. "
But the face of all kinds of criticism, Shi Yuzhu almost never giving any explanation. "I do not attach importance to corporate brand publicity and personal image-building, I am most concerned about is the target consumer demand and research, and the views of non-consumer has been relatively slow."
It is interesting that his style of this misunderstanding by the media as "Lonely." For instance, the case was described to him: "Shi Yuzhu is lonely, he basically has no friends, rarely contacts with the outside world. Leisure, is associated with the history books. His customary early morning sleep, silly games when using networks digestion lonely. "
This Shi Yuzhu feel funny. "I said 'Lonely', because I seldom appeared in public before, and rarely appears in the government officials will face, I do not like, nor to socialize. Do online games," Zheng Tu ", the day has 15 hours the Internet bubble, but is not a frivolous pastime, but as players look for problems, allowing the "Zheng Tu" as far as possible to perfect. "
"I tend to really understand the person is not speaking, the most qualified to speak to my consumers; I love the people do not criticize the players and experts, not even played online games, or have never eaten Naobaijin (Melatonin ). "he said.
He felt most dumbfounding yes, the World surface have been circulating for three "Shi Yuzhu Biography" and is not an interview he write, or even one of the authors hold on to one of his friends self-recommendation. This time, Shi Yuzhu has really angry.
"I intend to prosecute this person," he says.
Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
Blackstone 600 Million US Dollars Investment Bluestar: Part 4
Bluestar growth strategy logic
We believe that the Bluestar Group in the China National Chemical Corp. New materials industries from the navigator who went to the integration of the strategic logic mainly in the following points:
1. Seen others do not see market opportunities.
Chemical new materials industry is an emerging chemical sub-sectors, the extent of its development of a country is an indicator of the degree of modernization, is a national industrial strength, and an important indicator of the level of science and technology. With China's rapid economic development and improve the living standards of the people gradually, and many end products of the new chemical materials increasing demand. However, in 1996 the past, many Chinese chemical products new material from foreign imports, which is very expensive. Foreign companies have been on the implementation of China's technological blockade and long-term plans to occupy the Chinese market.
2. Saw other people do not see the value of the resources.
Chinese enterprises from nearly 30 years of history has shown that the production of import substitution products for the Chinese market, many Chinese enterprises is an effective growth strategy. Such enterprises in the international market is later, but it is the forerunner of the Chinese market. As latecomers, which can be imported from the forerunner of technology, equipment, learning through the forerunner to form their own ability as a forerunner, they launched the first in the Chinese market products is conducive to the occupied market position. As for the competition with foreign companies, when these companies not to invest and build factories in China, China's local enterprises probability of winning very big.
Although China's state-owned enterprises to introduce some of the production equipment, but for various reasons, failed to start production or potential long way from being realized. These idle production resources in the predicament lies in the hands of state-owned enterprises, most people can hardly see their potential value. Ren Jianxin is a beginning, not found above market opportunities and the value of these resources, but in the successful integration of Ministry of Chemical Industry Xinghuo Chemical Plant before or after the time that the prospect of new chemical materials and the potential of state-owned enterprises, and the formation of the fully enter the chemical industry new materials industry strategy.
3. Government resources and give full play to the role of financial resources.
The previous stage, Bluestar Group to rely on their own struggle and the strength of the market has developed from small to large, rarely used government resources and financial resources to the extent that many people believe that Bluestar Group is a private enterprise. When Ren Jianxin themselves the Bluestar Group, was founded in 1995 return to China Haohua Chemical Industry (Group) Corp.'s time, a lot of people think Ren Jianxin made a wrong choice. When thinking of the mainstream, state-owned enterprises only through reform of the shareholding system or privatization, the only way out.
At this stage, government resources and financial resources in the growth of Bluestar Group is playing an important role. First, Bluestar Group in the industrial cleaning market performance and results, the Department of Chemical Engineering major leaders agreed Ren Jianxin to Bluestar moved at the request of Beijing;, in the Department of Chemical Engineering, vigorously supported by Bluestar Group launched a "Bluestar Cleaning Co. , Ltd.. "and publicly listed in 1996, in Beijing Bluestar Group to invest in R & D and production base, the government sector is also the result of support. Beijing built more solid base of the Bluestar Group in China in the industrial cleaning market leader position by the end of 1995, Ren Jianxin entered the Ministry of Chemical Industry Xinghuo Chemical Plant is the name of the Department of Chemical Engineering and head of a working group, to play a personal role Ren Jianxin, and the subsequent integration of the assets provided the necessary support.
In subsequent reorganization of state-owned enterprises throughout the country in the process of integration, because Bluestar Group of the successful rescue Xinghuo Chemical Plant performance and various local governments have entered the local Bluestar offered great support.
In 2000, after Bluestar Group to integrate the high quality assets of the main "Bluestar New Chemical Material Co, Ltd." Publicly listed, a Bluestar Group's following the "Bluestar Cleaning" after the second listed companies. Owned by the two listed companies and the financial resources at this stage in the process of growth has played a very important role.
4. Played in the original capacity at the same time, and formed a new enterprise capabilities.
Have stated above, Bluestar Cleaning the market in the industrial enterprises the ability to extend to the area of new chemical materials, such as the introduction of technology and development capabilities, and customer relationship marketing capabilities, joint venture and cooperation, and so on.
At this stage, Bluestar Group has formed a new enterprise capabilities, and its ability to integrate the acquisition strategy and organization of the match capacity is the main content. Bluestar Group has a strong ability to integrate the acquisition of replicable, and it is their salient features. We only have a rough understanding of what many enterprises merger integration process, we can clearly see that this replication features, but mainly focused on the integration of Jiangxi Xinghuo Chemical Plant modeled on the case.
Match strategy and the organization is new enterprise capacity, the specific performance of new material in the chemical business reached a certain size, its independence from the groups, from the introduction of the new "Bluestar New Chemical Materials" professional company responsible for the management, so that enter the new chemical materials were organizational guarantee for the implementation of the strategy, strategy and organizations to form a good match.
Source: 英才 Zhu Xuechen Oct. 2, 2007
Link:
Blackstone 600 Million US Dollars Investment Bluestar: Part 1
Blackstone 600 Million US Dollars Investment Bluestar: Part 2
Blackstone 600 Million US Dollars Investment Bluestar: Part 3
Blackstone 600 Million US Dollars Investment Bluestar: Part 4
Blackstone 600 Million US Dollars Investment Bluestar: Part 3
Blackstone secret reasons for the choice Bluestar
Twice after Bluestar acquisition has become China's largest European-funded enterprises.
Xinghuo Chemical Plant acquisition success, let Bluestar started to seek capital as the link to the rapid expansion in the road. The three major difficulties in the Department of Chemical Engineering Enterprise: Jiangxi Xinghuo Chemical plants, synthetic materials plant in Nantong, Chenguang Chemical Research Institute, Ren Jianxin was resolved. After Bluestar acquisition synthetic materials plant in Nantong, Jiangsu Wuxi petrochemical plant, the depot Beijing, Lanzhou, of the plant, in 2002, the total assets of Bluestar by the past 0.5 billion to 4 billion yuan.
In the minds of Ren Jianxin, the largest chemical dream has been done for many years. In 2002 around the Spring Festival, Ren Jianxin in the meeting expressed the hope that the establishment of China National Chemical Corp., "China has China National Petroleum Corp., China Petrochemical Corp. Without China National Chemical Corp., after the dissolution of the Department of Chemical Engineering chemical enterprises scattered around the , after joining the WTO to competition with foreign enterprises. "Ren Jianxin subsequently drafted on the establishment of China National Chemical Corp. report by the State Economic and Trade Commission and the Central Enterprise Work Commission. "He will be individual ideals and the country's goals, policies very well," Bluestar said a house staff.
Bluestar and approved by the State Council in China Haohua Chemical Industry (Group) Corp. jointly established China National Chemical Corp. Ren Jianxin and appointed as general manager after the former Ministry of Chemical Industry, a person commented: "This time, the central government will be able to China National Chemical Corp. to Ren Jianxin, is a recognized him, because China National Chemical Corp. shoulders integration, the development of China's chemical industry task. "
Undoubtedly, until the China National Bluestar Chemical Corp., a system except oil, China's largest chemical manufacturers, and China National Chemical Corp.'s 11 listed companies, to become a huge beyond imagination in the "China National Chemical Corp . line. " And this undoubtedly would make one of the reasons Blackstone mouthwatering.
However, in addition to the domestic public knowledge, "China National Chemical Corp. Lines", Ren Jianxin there is a strength of "foreign aid" contingent. Blackstone and this has also become the courage to choose a Chinese state-owned enterprises an important reason.
The internationalization of the road, China Bluestar Group each have attracted a lot of exposure. Early in 2006, the French Adisseo company mergers and acquisitions, to become the world's second largest methionine production enterprises. In October, the wholly-owned acquisition of the French company Rhodia Silicone business, so that the organic silicon production capacity Bluestar one of the first three. According to the French media, twice after Bluestar acquisition has become China's largest European-funded enterprises.
In fact, of strength, the rising star Bluestar Group is not strong, even with China National Chemical Corp. Support for transnational mergers and acquisitions also is not easy. Like started the same year, Ren Jianxin shrewd business perspective, accurately grasped the malls on every opportunity.
After a series of mergers and acquisitions, Ren Jianxin so summed up: "Bluestar Group in the development of mergers not taking some detours, from the market because of the initiative are to identify merger targets, and always on a clear dedication to the main goal, which was aimed at Chemical New Material this international emerging industries to take advantage and stronger. "
French Adisseo company methionine its business with a market share of 29 percent. China, as the world's second largest producer of feed, animal nutrition methionine as a main feed additives, and the market demands in a year about 10% the proportion of growth.
Silicone The situation is the same. Bluestar organic silicon production ranks sixth in the world, the upstream edge in the French Rhodia's fifth place in the world in production capacity, the advantages not only in the upstream, downstream and also in the very advantages. Rhodia technology companies not only leading international, also owns mature market sales channels.
The proper goal of the merger is the premise, we should be able to buy, it needs time.
In 2003, when China experienced "SARS" attack when Bluestar began negotiating a three-year deal. In order to avoid unnecessary interference and volatility, everything is kept secret. Through unremitting efforts, in January 2006, successfully acquired French Adisseo Bluestar Group 100% stake in France has become China's biggest direct investment.
Since the completion of the merger, so that the Sino-French investment surplus of close to balance, and therefore foreign investment by the French government, such as the Department of the highly affirmed.
The current, the same year in October, Bluestar smooth 100% acquisition of Rhodia company silicone business. Two major mergers and acquisitions that Bluestar achieved our traditional areas of the chemical industry in methionine zero breakthrough, the silicone monomer production capacity will reach 420,000 tons, the production scale ranks third in the world.
Mergers and acquisitions not only to scale, Ren Jianxin view, rely on "market for technology" is the road impassable, the only cross-border technical issues can be resolved. Thus speedy resolution of the methionine, silicone, and a group forefront of technical problems, Bluestar also further improve the industrial structure, extended the product chain, was simply unable to solve the domestic downstream processing of high value-added products, the operating structures of the overseas platform truly become international operations enterprises.
Currently, Bluestar's three overseas companies (another is Australia's largest polyethylene producer Qenos company) production and management has shown a good momentum of development, Bluestar silicone International Inc. 2007 1,2 on actual sales income over 2006 in the same period increased by 5.01 percent, especially after the signing of the deal, the company received Airbus, the large companies such as Renault orders, which fully shows the customer Bluestar company management and operations of confidence.
"Bluestar acquisition of all overseas must have synergy." Ren Jianxin insisted. Adisseo completion of the acquisition, the company plans to use Adisseo leading global methionine production of patented technologies in a new world-class domestic scale methionine devices. Methionine when their products in the global market share will be further enhanced to become the world's most competitive animal nutrition and additives production and operators.
At the same time in 2007, Bluestar using Rhodia technology in a new domestic output 400,000 tons of organic silicon monomer unit. When Bluestar organic silicon production capacity is expected to become the world's second. At the same time, the use of the French company Rhodia Silicone Technology full implementation of the expansion plan downstream products, a substantial increase in the varieties of silicone products and brands, upgrading product quality.
Apart from the size and the market, Ren Jianxin also settled on foreign markets. Adisseo and Rhodia is a world-renowned companies established companies, these companies global sales network coverage of over 100 countries and regions. Bluestar is integrated sales network resources to enable it to better play the sales synergies, through global marketing network and platform occupies a greater market share.
Ren Jianxin said: "capital operation is the most advanced stage. Enterprises can let authorized capital market, testing whether the enterprise is the sole criterion for success. Investors in the enterprise valuation higher than the value of your acquisition, the purchase and that we integration was successful, value-added, there is a synergistic effect. "
Link:
Blackstone 600 Million US Dollars Investment Bluestar: Part 1
Blackstone 600 Million US Dollars Investment Bluestar: Part 2
Blackstone 600 Million US Dollars Investment Bluestar: Part 3
Blackstone 600 Million US Dollars Investment Bluestar: Part 4