Reduction Shi Yuzhu: I Have No Chance of Success: Part 3

"I am a perfectionist."

"Ups and downs" seems not suitable for Shi Yuzhu, because he is in fact only a failure: Giant Group liabilities closed, but he was successful three times: Giant property, and Naobaijin rise across online games.

Giant companies for the failure of that year, Shi Yuzhu reflect on two points: First, strategic direction mistakes, such as has developed a clothing, health care products, pharmaceuticals, software, and so more than 30 categories of products, most of the last sitting. To that end, Shi Yuzhu has wittily said, "My tie is the most, because the Department of Industrial Giant apparel companies that produce those neckties, since there are many heap in the home." Second, internal mismanagement, such as arrears of 1 more than 100 million loan state.

Now, Naobaijin has sold more than 10 billion, not a penny of bad debts. After Shi Yuzhu learn from the bitter experience with a management innovation - behind every sales manager more than incidental credit guarantee. Once there is a large district managers do not believe this "credo," with the result he and his guarantor with a series fined 500,000.

"Now companies ability to resist risks than in the past is much easier," Shi Yuzhu company's online games, "Zheng Tu network," said Tang Min, deputy general manager. The 15 former follow Shi Yuzhu beautiful girls now Sichuan Shi Yuzhu management is an important arm.

"A lot of people think that we do not understand very weak management, in fact in terms of management, Shi Yuzhu is extremely honest and outwardly relaxed, but the process is very strict." Tang Min said.

Zheng Tu vice president Yuan Hui has similar feelings: "time has just joined did not expect to do so, the company operating the surface, compared Ming, but in practice and have a strong plan, and be good at summing up, respect for customer demand, but not completely walk with customers, but to guide customers. "

"He is very careful in the management, Every time I go to shopping malls Naobaijin point-of-sale survey are first see if there is any dust, whether there are fakes, and the production date." Naobaijin company employees said.

He also often surprise inspection, when sales district manager in the best store sales do full preparations, he was asked changers watch even check on the train before deciding which sales stores, often choosing the most neglected township, but most of the details of the management area.

This, Shi Yuzhu explained: "I was once a famous losers, I was afraid of failure, I faltering failure, it can only not fail to do the preparatory work." Shi Yuzhu said that he look at the favorite a book is "The Taiping Heavenly Kingdom", he would like to study the failure of the Taiping Heavenly Kingdom.

Because of fear of failure, Shi Yuzhu, not only in product quality, management and operation and the pursuit of perfection, and also hopes to build a perfect corporate culture.

"When companies move people value a White people hope to use the corporate culture to influence him, trained him to do things seriously, the implementation of the spirit and strong." "Zheng Tu network," said Liu Wei, general manager. She also jokes: "Someone said to us that your company executives say, are the same basic accent, appearance moderate, work conscientiously."

Journalists in the interview that although the Shi Yuzhu to the outside world to the "ups and downs", "turmoil" and other impression, but its "directly under" is fairly stable. According to Liu Wei, although the company has experienced several years of Giant closure, but now Naobaijin half of the branch managers do Naobaijin are at the initial entry, these people have been in Naobaijin 67, and Zheng Tu and Naobaijin majority Deputy is back in 1992-94 period is the Giant company's employees.

Ji Xuefeng, "Zheng Tu" project leader, Shi Yuzhu established Zheng Tu company hired when the backbone of one of the first batch of online games. Shi Yuzhu as the "new directly under," his view is: "enlightened companies are all fair, as long as there are strength, there will be opportunities in management will not rigidly adhere to the rules too much, we all want to do so desperately when , does not rigidly adhere to trivial details, the whole process people can realize their personal values. many enterprises, including foreign invested enterprises with the rules of management, but the people to manage them too dead. "

Ji Xuefeng also revealed that, "Zheng Tu," the number of online reach 300,000, Shi Yuzhu made that goal: "protect 600,000, an 800,000, Pillar 1 million." "At that time we all think it is fantasy, endless bragging Later, however, the facts prove that, in those days" Zheng Tu "over 1 million users."

Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4