Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9

The need to expand the scope of the new model

Although the new advertising model has attracted the first batch of customers advertising orders, but due to the huge, Jiang Nanchun was caught in a dilemma. The first batch of liquid crystal displays, the average price is 8,000 yuan, set aside property and contract-related costs aside, 300 LCD prices on 2400000. More importantly, the District 50 office coverage not attract more customers to make long-term advertising investment, Jiang Nanchun must in a very short period of time, the rapid expansion of the coverage area for office space, then product cost and labor cost will be suddenly, profits need a critical point, but the critical point to break through in the end is the total number of offices, Jiang Nanchun also in the hearts of not a few, but leave himself a dollar at 30 million bottom line.

"By May 2003 when the office has expanded to more than 100 homes, or in the dollar at a time, I feel quite embarrassed. Burning is, after all, their own money, then feel heart pain, day and night do not sleep. Later burned in the numbness, a burning feeling is not money, but decades of the youthful years. decade spent so much effort, spent a few months on, this time the pressure has never been encountered before. "recalls the scenes at that time, already out of the predicament or smiling Jiang Nanchun some bitterness.

If not at this time Jiang Nanchun additional investment, not only pre-cast waste of money, but only in hard to think of the new media model will be aborted. But if it continues dollar at a time, spread when is the end? The event that the last is "paid his wife lost soldiers at the same time", the results of a decade probably because this time the decision-making mistakes and fail.

In Jiang Nanchun the greatest pressure, it is necessary to persist in sufficient time, a substantial risk investment holding people take the initiative to find the Jiang Nanchun.

That person is Softbank Corp. chief representative of the Office of the Shanghai Xu Wei.

Focus Media, based in Shanghai, Jiangsu Road Zhaofengshimao buildings, and the Softbank Asia House has in China is the headquarters of Focus Media and Softbank is in the same floor, so Xu Wei Jiang Nanchun rise and bow not see, so it into the chat can meet friends. At first, Xu Wei Jiang Nanchun only know advertising, which was that the chat Jiang Nanchun do is focus on building LCD advertising. That might be, the listener interested, Xu Wei from other channels in detail about Jiang Nanchun innovative new media projects, and his decades of entrepreneurial experience. A meticulously detailed investigation, Xu Wei Jiang Nanchun exchange decided to find, after three hours chat End, Xu Wei and Jiang Nanchun has reached a preliminary financing agreement. Finally, Softbank decided to inject Focus Media.

"I used to do business, one is never lend money to other people, other people never to borrow money, as for financing, open their hearts have never had such thoughts. Burning of a six-month money, however, did not pick up, I I know that the previous valuation of this item is too simple in terms of financial resources and there are a lot of the difficulty, I have to want to do, then I can financing decision is the best choice, after all, when everyone brings firewood flame high. "For from the "burn own money" to "burn other people's money," Jiang Nanchun frank own changing landscape of the mind.

Venture Capital's accession helped Jiang Nanchun a great. With Softbank joined several rounds of financing, CDH, DFJ, Goldman Sachs, and so have a number of investment companies will be heavily into Focus. After Jiang Nanchun money, he quickly took the LCD screen in the country to broaden the scope, not just office space, including hypermarkets, apartments and golf courses, hospitals and other places. By the end of 2004 when the total revenue has reached 0.24 billion, a total of 15,000 LCD screen and some plasma TV hanging in the different buildings throughout the country next to the wall of the lift.

Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10