On July 13, 2005 the morning, New York, the Nasdaq Focus Media landing, overnight, holding 39.7% stock of Jiang Nanchun value doubled to 214 million dollars financing Focus Media in recent years become the largest Chinese concept stocks. Set aside on paper wealth aside, obtain the real money will 21.77 million dollars, or about 170 million yuan. Jiang Nanchun become China's advertising market's richest man!
August 2, 2005 at 8:00 less than in Shanghai Jiangsu Road Zhaofengshimao buildings Focus Media companies are still empty, the staff also did not go to work, the elevator lobby Focus Media LCD screen advertising is already rolling from advertising. At this juncture, one filled with the top honors of the company received a certificate, a certificate and a trophy conference room, Jiang Nanchun slow acoustic-spoken manner As to his "vanity" and "vanity" and forge ahead with a family history of .
The 1980s were welcomed as a poet in the 1990s gradually declining in the face of beauty, riding a big motorcycle "self-employed" more attractive community to change the definition of success, more money can man "more charm." Aware of this, Jiang Nanchun determined to "put aside books began doing business."
The face of beauty, "poet" less than "self-employed"
Jiang Nanchun like literature from early on, the main reason for this is a good essay can be written in the classroom teacher as Fan to be read in this way we can meet their powerful "vanity." As a result of these "vanity" driven, from primary to high school, the use of literary merit, Jiang Nanchun won numerous awards size. Because in a Shanghai high school students took first prize for an essay contest, it did not experience the harsh college entrance examination will be sent to the Department of East China Normal University. Logical, because in literature and poetry on the natural and achievements, Jiang Nanchun become a director of the school Xia Yu Poetry Societies, was the idea that they can continue to be "vanity", Jiang Nanchun began to encounter some of the medium "combat."
"We poet based on the school girls to the market, through the poet to win the attention of this market to be vanity of satisfaction. If you are poet, the 1980s could be very attention, and by the 1990s, the poet position challenges. to 1992, with the young poet and literature about the poor and declining. occasionally I studied school dance halls, the results encountered languished For instance, you please 10 girls to dance, you would have two girls and dancing. jump when When asked what you learn? you tell them you are Chinese department, people on the spot you were frostier. next jump again want to tell other people, basically with no one on you jump. "
"The target audience research, from the time I started, I began pondering how to transform its role to win the favor girls. Article I was doing a professional assumption is that the rear door opened shops when East China Normal University the back door has a gift shop, we all go there to buy things, that the boss has a lot of motorcycles. although this is not the boss look Shuai, but each drove his motorcycle publicity after 1998 when the city attracted many girls preferred vision. research, I found not only the gift shop, and even sell the business owners and aquatic made money, the girls will be favored, I am aware that this time is now self-employed scenery time, I feel that in order to continue to maintain vanity , I can only do the self-employed. corresponding transition if not, I will lose the market can be vanity. "
Poet and literary youth Jiang Nanchun where girls in the target customer touch End wall, realized that the "self-employed" than the "poet" favored better access to the vanity, so the first time has changed the idea of their professional ideals. However, the idea is one thing, whether or not there is such a capability and talent to support the idea is another matter.
Next in "election Student Union President" incident forced Jiang Nanchun towards their "self-employed" the ideal of change has taken an important step forward.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Posted by Mr.Lee at 11/21/2007
Label: Biography