Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5

When the "referee" and an "athlete"

"Integration of resources" than "outstanding individuals" more important! Jiang Nanchun students in the university during the election campaign Chairman of the experience he has realized this business rules, and lead Yongyi spread rapidly growing process, this law has played a decisive role.

Jiang Nanchun have a friend who is responsible for IDG Venture Capital in the East China business, this is also a friend of the East China Normal University alumni. IDG was the world's leading IT publishing groups, a lot of investment in China's IT media, to a point located in Shanghai to promote its business. Jiang Nanchun privately recognized early this IDG friends, in many occasions have often encountered, in the course of contacts become quite familiar with. This friend on the proposed Jiang Nanchun and IDG cooperation, and then to open up China's IT fields advertising market.

Prior to this, Jiang Nanchun for IT products that do not know, he has a habit of doing mass consumer advertising, and not so small business division. Although, the then Jiang Nanchun already have IT aspects of a network of resources, such as seen Yang Yuanqing, Lenovo also have agents in Shanghai advertising, but Intel is How? Jiang Nanchun is not clear. However, Jiang Nanchun IDG shrewd aware of the weight of this tree, but also sensitive to smell the IT advertising market in the future development of the situation, he began to adjust the direction of the business Yongyi dissemination, to attack IT concentrate on the advertising market.

By the end of 1995, IDG Yongyi dissemination and adoption of the agreement of cooperation, not take a wage Jiang Nanchun became director of the Office of the IDG Shanghai. Imagine, IDG invested in China a lot of IT media, Yongyi spread in Shanghai have accumulated large amounts of IT customers, Jiang Nanchun in IT media have the right to speak, the other, IT customers also find Jiang Nanchun advertising, and a "referee" , and an "athlete", Jiang Nanchun do not want to spread the money Yongyi will not, in a very short time, Yongyi spread on the beach has become the area's largest IT advertising agencies. By 1998, Yongyi have already occupied a transmission area of Shanghai IT advertising agents on the market 95% share of turnover of up to 70 million yuan.

Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10