Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7

"Full account" and "making money mad"

By the end of 1999, early 2000, as Shanghai IT advertising fields boss, Yongyi dissemination in the development of IT business has been to the limit because so many customers on the resources, so there will not be much further development of a breakthrough. This time of Jiang Nanchun decision "walk on two legs" to back in the consumer goods industry advertising and other areas, mainly concentrated in the consumer, financial, insurance and communications industries. At that time, Jiang Nanchun even with a "wild" ideas "in the hope that several major areas and 4A (American Association of Advertising Company) contend." Of course, behind the "human nature" has risen to hope to be in the international advertising market respected "vanity."

"I was feeling so matter is higher up, mainly rely on its own sales and customer growth, so I wanted to Yongyi in 2000 to spread into a comprehensive advertising companies, has not prepared on the results of trouble -- Internet upsurge began. "Jiang Nanchun explained.

The sudden upsurge of the Internet has given Jiang Nanchun suddenly very different feeling, this feeling in the IT field have never seen before. Internet companies like mad the dollar at a time, just six months time, the business was spread Yongyi geometric multiple of the growth culminated when Yongyi spread not only do not run business, but refuse to business. According to Jiang Nanchun that, at that time, the company is "making money mad", the company's "full account", the company's turnover exceeded 150 million, the company was also authoritative media as "China's top 10 advertising companies." Jiang Nanchun this honor in the mouth repeatedly said many times, Jiang Nanchun also have time and time again to experience the resulting "vanity."

While Jiang Nanchun because money was easy money which they do not know where to put the time in 2001 the Internet bubble burst, almost all Internet customers suddenly disappeared from the scene. The Internet and IT business is the transmission of two pillars Yongyi, a pillar in an instant result collapse. To enable IT companies to continue to support the development, in order to allow companies to continue to support their performance of "vanity", Jiang Nanchun is forced back in the traditional market, a position in a position to capture this huge contrast to Jiang Nanchun to begin pondering their traversed path.

"2001 hard to over a year, I feel overloaded. Our original is not in the position of industrial advantages, in the industry is the most vulnerable location, at that time, I finally came to understand, at that time I was doing was wrong industry and I do industry value chain is among the most vulnerable sectors. although large companies, but there are still many companies and our competition, they have a very good professional team, I feel a great pressure and, therefore, I have decided to transition, I feel that business can not continue to do so. "

Not because of the success of temporary burn crazy minded, not because of the failure temporarily lose their cool thinking and rational treatment "gain and loss" and "10% and defeated," so that "vanity" has become their own "driving force" rather than "stumbling block" to identify the tip The above calm things, it is Jiang Nanchun outstanding in it.

By later became "the richest man in China," Chen Tianqiao impact Jiang Nanchun start reflecting on its business model, hoping to "create an industry itself, and then rapidly in this industry and give it monopoly status," and the elevator doors to him pasting advertising inspiration buildings television advertising communication network came into being.

Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10