Reduction Shi Yuzhu: I Have No Chance of Success: Part 2

"I do not have contempt for the rules, just create rules"

The business community in China, Shi Yuzhu created a another "myth."

In the late 1980s, Shi Yuzhu borrow 4,000 yuan venture operation "Giant Han Card," and earned first wealth in 1993, Giant introduced Chinese handwriting computers, and other products, as China ranks second after the Stone the private high-tech enterprises in 1995, Shi Yuzhu by "Forbes" as the rich section 8; 1997 failure of Zhuhai Giant buildings Shi Yuzhu bring hundreds of millions of debt, he fell for the then Chinese mainland individuals " the first negative "in 2000, Shi Yuzhu operation" Naobaijin "later" mysterious person "as that owed by the liquidation of Giant blocks of the pre-sale; 2005, Shi Yuzhu enter the game launched," Zheng Tu "free online games of the new rules, the result of one year after the first few users.

What he and other entrepreneurs of what alternative?

"A lot of people are engaged in a start against my and the subsequent follow me learn because I do not have contempt for the rules, I was pondering its own rules, create rules." This "Shi's rules" often make peer hated and loved.

For example, he said: "I used to play other people's games, 'Fighting Monsters' movements when the machinery, very tired, resulting Later, I spent 3,000 yuan specialized hire help me Fighting Monsters. Before the creation of this' Fighting Monsters' rules that yes, To allow players through difficult operation, treasure escalation, but if this' Fighting Monsters' almost all players are opposed to this rule certainly there will be problems, so I was advocating drinking coffee Fighting Monsters, some people say that I am breaking rules. but now I am all by the rules. "

The same "industry rules" in the store Naobaijin marketing. Shi Yuzhu for this classic has been recognized by the industry. Shopping malls throughout the country, the location Naobaijin, packaging boxes, font color, size is just right, it's the yellow and blue colors of the most prominent so far is emulated by many health products.

Even in well-known in the operation and management of CCTV programs, "Win in China", and his views are often different with other guests, mutual rebuttal, but the next several program, and his views often been invoked.

For "Shi's rules," Shi Yuzhu read: "I no chance of success, I pay full attention to leading the team goal consumers, research and hard done by."

Shi Yuzhu to the outside world "commercial Wizards" the biggest impression, first, he chose the best two industries: health products and online games; Second, he is a marketing genius master. But understanding Shi Yuzhu of people do not think so.

Liu Wei, Shi Yuzhu company's online games, "Zheng Tu network," the general manager of the previous operations Naobaijin special-service companies, she 15 years ago to Giant companies as Shi Yuzhu secretary, in 1994 started the Giant Group vice president can be said to be the most understanding Shi Yuzhu one.

"He really is a very talented sales people, but it is built on his understanding of the market is based on the so-called marketing Wizards is not so easy thing." Liu Wei said, "Many people understatement to say that he is master of marketing, can an ordinary things to sell very well. fact alone is useless ideas, although he is a High IQ people, but he is also a special hardworking people. "

Shi Yuzhu marketing concept largely stemmed from his initial experience.

In the 1980s Shi Yuzhu studying at Zhejiang University Department of Mathematics, Anhui Province after graduation assigned to the Bureau of Statistics, the rural survey done three years. People often learn mathematical logic strong, and it is very serious, and training people statistical work cultures and the spirit of the investigation is not afraid cumbersome.

Shi Yuzhu said that he had time and again go to shopping malls, asked the people who buy Naobaijin Why buy Naobaijin; Naobaijin first set up shop in the market Jiangyin, Jiangsu, he even went door to door to ask rural woman, how can buy health care products, the final conclusion is that many elderly people wish to health care products, but not willing to buy their own. This famous ad in which more than 1,000 rounds on the investigation of that: "gifts to send Naobaijin."

However, "now a private entrepreneur desperately less, the more leisure." Shi Yuzhu said that he will not play golf, also do not like foreign travel, and even little exercise. He campaigns every day how the classic reply was: "I have a lot of hours in a day on horseback (in the virtual online games on horseback)."

Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4