Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10

The significance of landing the Nasdaq

A lot of Chinese companies in the United States stock market have been successful, including Jiang Nanchun admired by the Chen Tianqiao. In order to do bigger companies, Jiang Nanchun thought to the United States Nasdaq listing and financing.

How can we persuade the United States capital markets? Jiang Nanchun for their Focus Media found four characteristics:

First, the performance of high-tech capability, and television advertisements almost;

Second, the audience, "Focus" and not "popular", in view of the different buildings and different groups of people;

Third, in a specified time frame corresponding to the broadcast advertising;

Fourth, the mandatory acceptance, in particular, and so the space elevator can only see LCD advertising. LCD advertising these buildings is characterized by corporate customers interested, they also want their product advertising to accurately reach target audiences.

Such a story with China, a huge market has brought waves of profit Focus Media, Jiang Nanchun believe his business model will persuade the United States capital. The facts have proven this point, the Nasdaq Focus Media in financing for China-related stocks among the most!

In Jiang Nanchun After 2002 a year of exploration blazing buildings LCD advertising market, a company called Target Media have sprung up everywhere, Focus Media had not begun to seize the occupied building market, with the ultra-low price strategy, which quickly became points people in this area only competitors. Faced with Target Media, Jiang Nanchun is reluctant to do too much evaluation, but stressed that there are many open data clearly show that the two can on the market share, and in 2005 received the 500 known advertisers elected winners of the "Sales of China's most outdoor media awards" and proud. But Jiang Nanchun expressions, or feeling can bring a Target Media Focus Media pressure. It is not hard to imagine, have hoped that the industry and create a monopoly position immediately formed the Jiang Nanchun, due to the emergence of Target Media, not all out to opponents to distraction to the defense. A more important point is that the Chinese market is so big a cake, in addition to Focus Media and Target Media, will not have new competitors in the coveted?

"I think just the opposite!" Jiang Nanchun firmly answered, "In fact, there is only one time of the competitors can be a threat to me, and that is when I developed End LCD screen, and then loaded machines in the office began three months after competition opponents can skip the research and development process, I direct competition with office space. year later, the enterprise would like to come do this is already no chance, because this time I have formed a barrier to continuing the strategic resources barriers. high-grade office space in Shanghai how many, this is fixed, do not change every year, you had the main office, basically you hold these sustained resources because you signed a long-term, exclusive contracts expire after you and renewal of priority, so that you put the exclusion of competitors. this floor is yours, not others forever play into. "

Jiang Nanchun was so confident, in addition to China's advertising sector not many reality shows 10 after China's media advertising market grasp, in July 2005 adopted in the United States in the Nasdaq-listed by the melting of 170 million dollars, is Jiang Nanchun the hearts of a tranquilizer. Both Focus Media, or Target Media, or hidden in the shadow of waiting for an opportunity shots "predators", "Circle floor exercise," the capital's strength is still a very important element. With the Nasdaq added this sum, together with Jiang Nanchun only sit fly economy class, living only live three-star hotel, apart from the washing of feet at no other luxury-loving, the day's work 16 hours, "vanity" under reflects the powerful "enterprise", which combined elements of character, a short time to shake Jiang Nanchun "advertising richest man" status, it does not seem possible.

"Well, what do you think the biggest crisis to you?" Reporter asked.

"I think our biggest problem is human resources. Gathered a lot of the Chinese media industry and the advertising industry elite. Advertising at that time when I contacted a lot of people, Who robbed from my hands over money, I know how powerful these people. then, I called one by one talk to them about, to do its best to dig them up. "Thus, Phoenix Tv, President Chen Congrong east, the outdoor media ZenithOptimedia Chen Yan, deputy general manager, Media Partner International Director of the National customers Zhang Jiawei, Beijing Fanenchangmei Communications Limited have been chairman Liu Xueyuan Jiang Nanchun strokes to command, he has become to show the "vanity" of the capital.

"If Several Key words used to sum up why you made today's success, which you would choose a few?" Farewell handshake when reporters suddenly asked.

"Creativity, imagination, vanity!" Jiang Nanchun smiled and answered.

Source: 人力资本 Chen Bin Sep. 15, 2005

Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10