Parents received the baton from the hands of
26-year-old Yang Huiyan to Fortune 130 billion yuan into richest man. This year April Country Garden Holdings Co., Ltd. listed in Hong Kong, the current market value has exceeded 200 billion yuan. Her father, Yang Guoqiang 1992 founded the Country Garden Holdings Co., Ltd., in 2005, graduated from Ohio State University in the United States Yang Huiyan join the Country Garden Holdings Co., Ltd., as Yang Guoqiang's personal assistant. The same year, Yang Guoqiang stake holders will be transferred to its daughter Yang Huiyan. Yang Guoqiang remains Country Garden Holdings Co., Ltd. Executive Director.
27-year-old Liu Chang wealth of 10.5 billion yuan rankings to sixth, her wealth in the past year increased by four times. She is the New Hope Group chairman Liu Yonghao daughter. Relying on strength of the family, 27-year-old Liu Chang boarded a Chinese list of the richest women.
Possession of wealth together with their families
Among the list of female tycoons, some with their families or husbands co-owned wealth. For example: Pioneer Metals & the Lv Hui Chen Ningning her daughter, wealth 10 billion yuan. SIM Technology Group Ltd. Yang Wenying and family, wealth 1.7 billion. Hailiang Group Feng Yali and family, wealth 5 billion yuan.
And her husband co-owned wealth
Pacific Construction Zhang Yunqin couples to Fortune 100 billion, ranking eighth. Fu Ji Food Yao Juan & Wei Dong couples No. 11, wealth 7.6 billion yuan; Heung Kong Group Zhai Meiqing & Liu Zhiqiang couples No. 15, wealth 5.8 billion yuan; Sun Media Investment Yang Lan & Wu Zheng couples wealth 5000000000 yuan, No. 18; Trina Solar Limited Wu Chunyan & Gao Jifan couples No. 23, wealth 3.2 billion; Hengshunchang Chen Yamei & Qiao xin couples No. 25, wealth 2.8 billion yuan; Dangdang.com Yu Yu & Li Guoqing couples, wealth 1.8 billion yuan, ranking No. 32. And so on.
Source: 深圳特区报 Li Ping Oct. 13, 2007
Link:
"2007 Hurun Richest Women in China List" Came Out: Part 1
"2007 Hurun Richest Women in China List" Came Out: Part 2
"2007 Hurun Richest Women in China List" Came Out: Part 2
"2007 Hurun Richest Women in China List" Came Out: Part 1
Zhang Yin Habitat global tycoons of the first women start from scratch
Today, the "2007 Hurun Richest Women in China List" came out, which, Yang Huiyan to Fortune 130 billion yuan into 2007 Chinese women's richest man, last year's women's richest man Zhang Yin to Fortune 77 billion, ranking the second, but she remains the world's most wealthy women start from scratch, and Zhang Yin Yang Huiyan therefore won the "2007 Hurun China Rich List" champion and No. 2. Followed by women tycoons have SOHO China Limited Zhang Xin, wealth, 27 billion yuan; Fu Wah International Group Chen Lihua, the wealth of 20 billion yuan. In addition, dozens of the world's richest women who start from scratch, Zhang Yin, Zhang Xin ranks first two.
According to reports, this is the second time the publication of the list, "2007 Hurun Richest Women in China List" is from "2007 Hurun China Rich List" 65 list of female tycoons screening one of the 53, the threshold for the 1.1 billion yuan . 53 list of female tycoons total wealth of 435.3 billion yuan, with an average wealth of 8.21 billion yuan. This figure is four times last year, nine women Regal's worth more than 10 billion yuan.
Women entrepreneurs from scratch
Zhang Yin, Zhang Xin is the world's richest woman of 10 who start from scratch in the previous two. Among them, Zhang Yin continue to expand with the same struggle on the success of the self-Western wealth gap between the women, such as the American television host Oprah Winfrey, eBay founder Margaret C. Whitman and the "Harry Potter" author J.K.Rowling.
50-year-old Zhang Yin to Fortune 77 billion yuan, ranking second. Last year, the first woman to become the richest man in China after her story has stimulated people's entrepreneurial enthusiasm. She is the first boarded the past five years Hurun Power List of women. Zhang Yin owned Nine Dragons Paper (Holdings) Limited 72% stake. Nine Dragons Paper (Holdings) Limited market value of nearly 1,00 billion yuan, annual sales revenue 9.8 billion yuan and profits for the 2 billion yuan.
42-year-old Zhang Xin to Fortune 27 billion yuan, ranking third. October 8 SOHO China Limited listed in Hong Kong, Zhang Xin has also become the fastest growing wealth of women entrepreneurs from last year wealth 1.3 billion yuan, ranking No. 16, up to this year's third place. Zhang Xin1992 received a master's degree in the University of Cambridge in the United Kingdom; 1992-1995, Goldman Sachs Group in the United States and Wall Street investment banking group for travel home.
66-year-old Chen Lihua to Fortune 20 billion yuan, ranking the fourth. Chen in 1982 to settle in Hong Kong, and the first in Hong Kong to earn money, the early 1990s, investment in the adjacent Tiananmen Square Chang An Club, it is Chen Lihua fought in the mainland since Hong Kong's first real estate investment project.
43-year-old Wu Yajun to wealth 8 billion, ranking 10th place. Wu Yajun 1993 began venture, in June 1995 the establishment of Longhu Group, Chongqing Longhu Land's total, Chengdu and Beijing Longhu Land Longhu Home buyers, and other three regional companies, as well as regional companies affiliated property management companies and commercial management company employees over 2000.
43-year-old Zhang Lan to wealth 1.6 billion, ranking 40th place. Zhang Lan is South Beauty Restaurants Co Ltd., the Pioneer, early study Canada, in 1991 from Canada after returning home to enter the restaurant industry, after a ten-year operating and capital accumulation Food, in 2000 the creation of South Beauty Restaurants Co, Ltd. .
Link:
"2007 Hurun Richest Women in China List" Came Out: Part 1
"2007 Hurun Richest Women in China List" Came Out: Part 2
Ma Yun: "Liar" to the Billionaire: Part 3
Unique Style
However, because of various reasons, Ma Yun found in the career system is not suitable for him obviously. In early 1999, he abandoned all in Beijing, decided to return to Hangzhou to set up a small and medium enterprises services for the world's e-commerce site. Top of Hangzhou, Ma Yun, and the initial start-up team began planning a vigorous entrepreneurship. We decided not to borrow from friends and relatives, raising 0.5 million positions in Ma Yun Lake in Hangzhou Garden more than 100 square-meter home, Alibaba on here was born.
Speaking once, Ma Yun said have had hesitated, then in Beijing's famous Ma Yun has been a small, Yahoo, Sina and other networks have to pay out to call on him to join. However, Ma Yun still have repeatedly refused to consider the.
"One program, if 90 percent of people agreed that, I generally it will be dumped into the trash bin go, because this is not your own thing, others can be better than you, but what you can?" first day into Beijing, Ma Yun on the dream of creating a unique business website. At the time, almost all of them think, like engaging in a Yahoo portal, as the program is feasible, copies of the United States because it was already quite mature operating mode. But Ma Yun not, so he built a Alibaba China will be the most unique sites, not copy any one operating mode.
And it is this unusual, let Ma Yun from his cloud created by the top of this piece.
Source: 中国产经新闻 He Min Nov. 15, 2007
Link:
Ma Yun: "Liar" to the Billionaire: Part 1
Ma Yun: "Liar" to the Billionaire: Part 2
Ma Yun: "Liar" to the Billionaire: Part 3
Ma Yun: "Liar" to the Billionaire: Part 2
Lured by the Internet
Indeed, despite today Ma Yun has been called the Internet tycoon, in fact the technology on the Internet, he still do not understand. But his understanding of the Internet than anyone profound. Many people just thought that access to the Internet behind the technical problems, but would like to Ma Yun is the business model issues.
Initial and dealing with the Internet is 1995 in the United States, said Ma Yun first time in Seattle to the Internet, the website is logged Yahoo, he imported "Chinese" Key words, he was told there was no data. So Ma Yun will then host its own translation clubs website link boost, it immediately received from the United States, Germany and other five countries EMAIL back that that is what they see first Chinese enterprises, hope to have cooperation in the future.
So after returning home, Ma Yun quickly resigned, holding himself from the Las Vegas casinos, with 25 cents a share in the slot machine win on the 600 US dollars, started the "China Yellow Pages." The purpose of Office web site is very simple, that is the confidence of the enterprises on the Internet for people to see. At the same time charged to the cost of enterprises.
"Many young people are at night do believe 1000 Road, the morning following the original path. Chinese venture, it is not because you have excellent IDEA, but you are not to pay any price to go all out to do it. it has been proved that it is right. "Ma Yun This is the beginning of the idea of doing Internet, but also insisted he had always supported the idea.
"China's Yellow Pages" is China's first batch of Internet companies. By the end of 1997, Ma Yun and his team in the Beijing Foreign Trade and Economic Cooperation opened official site, online commodities trading market in China, such as a series of government sites.
Link:
Ma Yun: "Liar" to the Billionaire: Part 1
Ma Yun: "Liar" to the Billionaire: Part 2
Ma Yun: "Liar" to the Billionaire: Part 3
Ma Yun: "Liar" to the Billionaire: Part 1
Listed day, Alibaba's stock price has been rising eventually to attain 39.95 Hong Kong dollar. At this point, Alibaba's market value over 20 billion US dollars. Alibaba.Com Limited Chairman of the Board, Ma Yun direct shareholding Alibaba.Com Limited 28.37 million shares (0.56 percent) stake in the parent company through indirect shareholdings of listed companies 6.4242 percent stake, namely a 0.35287 billion shares of total equity, according to the same day closing price, worth nearly 14 billion Hong Kong dollar.
From "liar" to the madman
In August 1995 in Hangzhou's West Lake, while a civilian houses, a 30-year-old young man to the free press at home, in front of their face was connected to the Internet less well known. The speed of the Internet was very slow, the young people spent three half-hour before downloaded are only two seconds can be completed a screen. The only reason for him to do so just to prove that the Internet really exist others, his is not crook.
Five years later when the young people once again appeared before the media when he is the world's authoritative financial magazine "Forbes" Cover. "Forbes" essay is about his, prominent zygomatic, twisted hair, and naughty to his usual broad smile, with a five feet high 100 pounds heavier like naughty children. This looks strange people have the same build Napoleon also have the same great ambition of Napoleon. He is a globally renowned business-to-business e-commerce site Alibaba CEO website - Ma Yun.
"From the first day to the Internet, we are by others as a liar, and later when the madman, and today we madman to others, I have simply do not care about how other people look at me. In this society, you do not really have the significance of things, this is very important. "go today, Ma Yun said.
Link:
Ma Yun: "Liar" to the Billionaire: Part 1
Ma Yun: "Liar" to the Billionaire: Part 2
Ma Yun: "Liar" to the Billionaire: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
The significance of landing the Nasdaq
A lot of Chinese companies in the United States stock market have been successful, including Jiang Nanchun admired by the Chen Tianqiao. In order to do bigger companies, Jiang Nanchun thought to the United States Nasdaq listing and financing.
How can we persuade the United States capital markets? Jiang Nanchun for their Focus Media found four characteristics:
First, the performance of high-tech capability, and television advertisements almost;
Second, the audience, "Focus" and not "popular", in view of the different buildings and different groups of people;
Third, in a specified time frame corresponding to the broadcast advertising;
Fourth, the mandatory acceptance, in particular, and so the space elevator can only see LCD advertising. LCD advertising these buildings is characterized by corporate customers interested, they also want their product advertising to accurately reach target audiences.
Such a story with China, a huge market has brought waves of profit Focus Media, Jiang Nanchun believe his business model will persuade the United States capital. The facts have proven this point, the Nasdaq Focus Media in financing for China-related stocks among the most!
In Jiang Nanchun After 2002 a year of exploration blazing buildings LCD advertising market, a company called Target Media have sprung up everywhere, Focus Media had not begun to seize the occupied building market, with the ultra-low price strategy, which quickly became points people in this area only competitors. Faced with Target Media, Jiang Nanchun is reluctant to do too much evaluation, but stressed that there are many open data clearly show that the two can on the market share, and in 2005 received the 500 known advertisers elected winners of the "Sales of China's most outdoor media awards" and proud. But Jiang Nanchun expressions, or feeling can bring a Target Media Focus Media pressure. It is not hard to imagine, have hoped that the industry and create a monopoly position immediately formed the Jiang Nanchun, due to the emergence of Target Media, not all out to opponents to distraction to the defense. A more important point is that the Chinese market is so big a cake, in addition to Focus Media and Target Media, will not have new competitors in the coveted?
"I think just the opposite!" Jiang Nanchun firmly answered, "In fact, there is only one time of the competitors can be a threat to me, and that is when I developed End LCD screen, and then loaded machines in the office began three months after competition opponents can skip the research and development process, I direct competition with office space. year later, the enterprise would like to come do this is already no chance, because this time I have formed a barrier to continuing the strategic resources barriers. high-grade office space in Shanghai how many, this is fixed, do not change every year, you had the main office, basically you hold these sustained resources because you signed a long-term, exclusive contracts expire after you and renewal of priority, so that you put the exclusion of competitors. this floor is yours, not others forever play into. "
Jiang Nanchun was so confident, in addition to China's advertising sector not many reality shows 10 after China's media advertising market grasp, in July 2005 adopted in the United States in the Nasdaq-listed by the melting of 170 million dollars, is Jiang Nanchun the hearts of a tranquilizer. Both Focus Media, or Target Media, or hidden in the shadow of waiting for an opportunity shots "predators", "Circle floor exercise," the capital's strength is still a very important element. With the Nasdaq added this sum, together with Jiang Nanchun only sit fly economy class, living only live three-star hotel, apart from the washing of feet at no other luxury-loving, the day's work 16 hours, "vanity" under reflects the powerful "enterprise", which combined elements of character, a short time to shake Jiang Nanchun "advertising richest man" status, it does not seem possible.
"Well, what do you think the biggest crisis to you?" Reporter asked.
"I think our biggest problem is human resources. Gathered a lot of the Chinese media industry and the advertising industry elite. Advertising at that time when I contacted a lot of people, Who robbed from my hands over money, I know how powerful these people. then, I called one by one talk to them about, to do its best to dig them up. "Thus, Phoenix Tv, President Chen Congrong east, the outdoor media ZenithOptimedia Chen Yan, deputy general manager, Media Partner International Director of the National customers Zhang Jiawei, Beijing Fanenchangmei Communications Limited have been chairman Liu Xueyuan Jiang Nanchun strokes to command, he has become to show the "vanity" of the capital.
"If Several Key words used to sum up why you made today's success, which you would choose a few?" Farewell handshake when reporters suddenly asked.
"Creativity, imagination, vanity!" Jiang Nanchun smiled and answered.
Source: 人力资本 Chen Bin Sep. 15, 2005
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
The need to expand the scope of the new model
Although the new advertising model has attracted the first batch of customers advertising orders, but due to the huge, Jiang Nanchun was caught in a dilemma. The first batch of liquid crystal displays, the average price is 8,000 yuan, set aside property and contract-related costs aside, 300 LCD prices on 2400000. More importantly, the District 50 office coverage not attract more customers to make long-term advertising investment, Jiang Nanchun must in a very short period of time, the rapid expansion of the coverage area for office space, then product cost and labor cost will be suddenly, profits need a critical point, but the critical point to break through in the end is the total number of offices, Jiang Nanchun also in the hearts of not a few, but leave himself a dollar at 30 million bottom line.
"By May 2003 when the office has expanded to more than 100 homes, or in the dollar at a time, I feel quite embarrassed. Burning is, after all, their own money, then feel heart pain, day and night do not sleep. Later burned in the numbness, a burning feeling is not money, but decades of the youthful years. decade spent so much effort, spent a few months on, this time the pressure has never been encountered before. "recalls the scenes at that time, already out of the predicament or smiling Jiang Nanchun some bitterness.
If not at this time Jiang Nanchun additional investment, not only pre-cast waste of money, but only in hard to think of the new media model will be aborted. But if it continues dollar at a time, spread when is the end? The event that the last is "paid his wife lost soldiers at the same time", the results of a decade probably because this time the decision-making mistakes and fail.
In Jiang Nanchun the greatest pressure, it is necessary to persist in sufficient time, a substantial risk investment holding people take the initiative to find the Jiang Nanchun.
That person is Softbank Corp. chief representative of the Office of the Shanghai Xu Wei.
Focus Media, based in Shanghai, Jiangsu Road Zhaofengshimao buildings, and the Softbank Asia House has in China is the headquarters of Focus Media and Softbank is in the same floor, so Xu Wei Jiang Nanchun rise and bow not see, so it into the chat can meet friends. At first, Xu Wei Jiang Nanchun only know advertising, which was that the chat Jiang Nanchun do is focus on building LCD advertising. That might be, the listener interested, Xu Wei from other channels in detail about Jiang Nanchun innovative new media projects, and his decades of entrepreneurial experience. A meticulously detailed investigation, Xu Wei Jiang Nanchun exchange decided to find, after three hours chat End, Xu Wei and Jiang Nanchun has reached a preliminary financing agreement. Finally, Softbank decided to inject Focus Media.
"I used to do business, one is never lend money to other people, other people never to borrow money, as for financing, open their hearts have never had such thoughts. Burning of a six-month money, however, did not pick up, I I know that the previous valuation of this item is too simple in terms of financial resources and there are a lot of the difficulty, I have to want to do, then I can financing decision is the best choice, after all, when everyone brings firewood flame high. "For from the "burn own money" to "burn other people's money," Jiang Nanchun frank own changing landscape of the mind.
Venture Capital's accession helped Jiang Nanchun a great. With Softbank joined several rounds of financing, CDH, DFJ, Goldman Sachs, and so have a number of investment companies will be heavily into Focus. After Jiang Nanchun money, he quickly took the LCD screen in the country to broaden the scope, not just office space, including hypermarkets, apartments and golf courses, hospitals and other places. By the end of 2004 when the total revenue has reached 0.24 billion, a total of 15,000 LCD screen and some plasma TV hanging in the different buildings throughout the country next to the wall of the lift.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Advertisements from the temptation to lift
2002 Spring Festival, Jiang Nanchun decades of pioneering the first time ever, giving himself a seven days leave, and consequently stem from the Chinese New Year's, sitting in their favorite Chinese source book store, the "closed-door introspection."
"From 1992 venture started in 2002, I have in the traditional advertising industry made 10 years, I feel that after 10 years I should change. Advertising in the traditional areas, I find myself no longer has a strong competitive edge , I thought, I have 10 years done. right or wrong in the end. Lastly, I come to the conclusion that I did things that must be through, but it is wrong, because as long as this industry continues to do so, then you have to pay a lot. "Jiang Nanchun declare that after pondering the true thinking.
In fact, toiling in the past of the 2001, Jiang Nanchun times already begun "to deny" his decades of choice. Because business dealings, Jiang Nanchun understand Chen Tianqiao, when Chen Tianqiao has not yet become later the "China's richest man." However, several deep just after Jiang Nanchun on Chen Tianqiao business acumen and the strategic vision of admiration for it, Chen Tianqiao is envious of the success obtained by the "vanity." "Chen Tianqiao have good judgment industry, he gave me the biggest inspiration is always to create new industries, and others not in a crowded along." Jiang Nanchun said, "So, you ought to create an industry , and then rapidly in this industry and give it a monopoly, the only way you can really throw all the competitors behind. "
Therefore, Jiang Nanchun in the "closed-door" seven days after the decision to create a new industry model so that their enterprises will no longer be caught in the middle of agents and the media advertisers, but is itself a new media. However, what to do? While Jiang Nanchun hard pondering how to find a new industry model, how to create a new media on the elevator ride he experienced a sudden awakening.
On that day, Jiang Nanchun Pacific Department Store in Xujiahui to act on the results, such as in the moment when the elevator he was on the elevator door pasting advertising attracted, he found that people waiting for the elevator in that moment, there was nothing to do apart from concentrating on the people to see paste advertising, and there are no other things to do, but is this simple seconds time, paste advertisements would be left deep impression. If all packets office space elevator down, and then pasting advertising is not a very good new media?
"I think this elevator advertising creative quite fun, I lift got interested when I ITC in Shanghai, I will ask the ITC properties, the possibility of contracting the lift doors down. ITC properties people say that this is unlikely, no office doors will not become an advertising carrier. Later, I will give up this idea, but I think things in a perspective, I posted this door and if they do not, I may have a link small LCD TV? because I was LG's advertising agencies, and so we have LCD TVs are very familiar with. me to ask a number of office property, they feel that this is not an issue, but also quite interesting. therefore, I decided to try the. "
On their own AAPL rotten tongue, from June 2002 to December, Jiang Nanchun persuaded the first batch of more than 40 high-grade office space. By January 2003, Jiang Nanchun the 300 LCD screen stuffed into Shanghai's 50 high-grade office space adjacent to the elevator, at the same time, and China Merchants Bank credit card customers Hennessy wine, and other enterprises have become the first batch of advertisers. Jiang Nanchun out "Yongyi spread" era, the new "Focus Media" era.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
"Full account" and "making money mad"
By the end of 1999, early 2000, as Shanghai IT advertising fields boss, Yongyi dissemination in the development of IT business has been to the limit because so many customers on the resources, so there will not be much further development of a breakthrough. This time of Jiang Nanchun decision "walk on two legs" to back in the consumer goods industry advertising and other areas, mainly concentrated in the consumer, financial, insurance and communications industries. At that time, Jiang Nanchun even with a "wild" ideas "in the hope that several major areas and 4A (American Association of Advertising Company) contend." Of course, behind the "human nature" has risen to hope to be in the international advertising market respected "vanity."
"I was feeling so matter is higher up, mainly rely on its own sales and customer growth, so I wanted to Yongyi in 2000 to spread into a comprehensive advertising companies, has not prepared on the results of trouble -- Internet upsurge began. "Jiang Nanchun explained.
The sudden upsurge of the Internet has given Jiang Nanchun suddenly very different feeling, this feeling in the IT field have never seen before. Internet companies like mad the dollar at a time, just six months time, the business was spread Yongyi geometric multiple of the growth culminated when Yongyi spread not only do not run business, but refuse to business. According to Jiang Nanchun that, at that time, the company is "making money mad", the company's "full account", the company's turnover exceeded 150 million, the company was also authoritative media as "China's top 10 advertising companies." Jiang Nanchun this honor in the mouth repeatedly said many times, Jiang Nanchun also have time and time again to experience the resulting "vanity."
While Jiang Nanchun because money was easy money which they do not know where to put the time in 2001 the Internet bubble burst, almost all Internet customers suddenly disappeared from the scene. The Internet and IT business is the transmission of two pillars Yongyi, a pillar in an instant result collapse. To enable IT companies to continue to support the development, in order to allow companies to continue to support their performance of "vanity", Jiang Nanchun is forced back in the traditional market, a position in a position to capture this huge contrast to Jiang Nanchun to begin pondering their traversed path.
"2001 hard to over a year, I feel overloaded. Our original is not in the position of industrial advantages, in the industry is the most vulnerable location, at that time, I finally came to understand, at that time I was doing was wrong industry and I do industry value chain is among the most vulnerable sectors. although large companies, but there are still many companies and our competition, they have a very good professional team, I feel a great pressure and, therefore, I have decided to transition, I feel that business can not continue to do so. "
Not because of the success of temporary burn crazy minded, not because of the failure temporarily lose their cool thinking and rational treatment "gain and loss" and "10% and defeated," so that "vanity" has become their own "driving force" rather than "stumbling block" to identify the tip The above calm things, it is Jiang Nanchun outstanding in it.
By later became "the richest man in China," Chen Tianqiao impact Jiang Nanchun start reflecting on its business model, hoping to "create an industry itself, and then rapidly in this industry and give it monopoly status," and the elevator doors to him pasting advertising inspiration buildings television advertising communication network came into being.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Anti-logic, fighting for the future
Jiang Nanchun lead Yongyi dissemination of IT in the unified advertising market in Shanghai, the most exciting IT advertising campaign is a "LG Flatron" from the battle can be seen as a successful Jiang Nanchun "password" is "anti-logical strategic vision" .
In 1998, LG has only just entered China, the LG bid Yongyi dissemination of advertising agents, bidding, Jiang Nanchun advertising planning programs will be aimed at the "LG Flatron" products. "At that time we all think that this is the flat panel display products simply no one to buy when there are also many ordinary LG-class products, but I think we must prepare for war for the future of warfare." Finally, LG believe that the spread of the Yongyi advertising programs, Jiang Nanchun started to inject money into "LG Flatron" products. The first year, playing a lot of Yongyi dissemination "LG Flatron" advertising, but the product does not see any great improvement. By the second year, Jiang Nanchun withstood the pressure to "LG Flatron" advertising is throwing a lot of money, as a result, product sales suddenly opened up a gap. "The first year, the sale of 50,000 units; second year rose to 660,000 units, the third year has reached 890,000 units, by 2000, 'LG Flatron' has become the spokesman for the Flat Panel Display."
"Throwing so much money to drop it on advertising, not risen, still smashing, and you is based on what kind of judgment?" Asked this reporter.
"At that time, I think two points: First, I believe that we are the traditional products on the market there is no advantage, channels have not competitive, with Samsung, Philips simply can not fight, is not as good as the access to this market to the high-end fight, a most high-end image, and then bring along other product sales; second, as long as we actively to grab a flat panel display market, I believe that within two to three years, will replace the flat panel display spherical display. terms from the industry trend This is a natural development of our strategy is very clear, so you must follow-up products take a very anti-logic approach, we must not do so in accordance with normal logic, the most safe is the most dangerous, most unique method of the most effective . "
For so many years, every night, Jiang Nanchun return home must be seen from one hour of professional books and magazines. Focus on one point and in a timely manner to add "nutrient" and then have the support of analysis and data "Normally a card", coupled with hard work, opportunity and success naturally will not miss like Jiang Nanchun such people.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
When the "referee" and an "athlete"
"Integration of resources" than "outstanding individuals" more important! Jiang Nanchun students in the university during the election campaign Chairman of the experience he has realized this business rules, and lead Yongyi spread rapidly growing process, this law has played a decisive role.
Jiang Nanchun have a friend who is responsible for IDG Venture Capital in the East China business, this is also a friend of the East China Normal University alumni. IDG was the world's leading IT publishing groups, a lot of investment in China's IT media, to a point located in Shanghai to promote its business. Jiang Nanchun privately recognized early this IDG friends, in many occasions have often encountered, in the course of contacts become quite familiar with. This friend on the proposed Jiang Nanchun and IDG cooperation, and then to open up China's IT fields advertising market.
Prior to this, Jiang Nanchun for IT products that do not know, he has a habit of doing mass consumer advertising, and not so small business division. Although, the then Jiang Nanchun already have IT aspects of a network of resources, such as seen Yang Yuanqing, Lenovo also have agents in Shanghai advertising, but Intel is How? Jiang Nanchun is not clear. However, Jiang Nanchun IDG shrewd aware of the weight of this tree, but also sensitive to smell the IT advertising market in the future development of the situation, he began to adjust the direction of the business Yongyi dissemination, to attack IT concentrate on the advertising market.
By the end of 1995, IDG Yongyi dissemination and adoption of the agreement of cooperation, not take a wage Jiang Nanchun became director of the Office of the IDG Shanghai. Imagine, IDG invested in China a lot of IT media, Yongyi spread in Shanghai have accumulated large amounts of IT customers, Jiang Nanchun in IT media have the right to speak, the other, IT customers also find Jiang Nanchun advertising, and a "referee" , and an "athlete", Jiang Nanchun do not want to spread the money Yongyi will not, in a very short time, Yongyi spread on the beach has become the area's largest IT advertising agencies. By 1998, Yongyi have already occupied a transmission area of Shanghai IT advertising agents on the market 95% share of turnover of up to 70 million yuan.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Borrowing hen lays eggs, and then back to the egg money to buy chicken, 22-year-old junior student Jiang Nanchun possession of 500,000 deposit and full dissemination of their own advertising company. By virtue is the "referee" is the "player" advantages, Jiang Nanchun Yongyi dissemination of the occupied areas of Shanghai IT advertising agents on the market 95% of the share.
Two "borrowing hen lays eggs"
In 1994, the Department of East China Normal University third-year students set up Yongyi Jiang Nanchun transmission companies, since the date of the establishment of the company, in addition to the figures on the ID card to prove that he only 21 years old, the way they speak, act, as well as the business field negotiating style already a seasoned mature boss. However, Jiang Nanchun only have the right to manage the company, the company had to depend on the spread Yongyi then Yongyi Group, strict sense, in the legal system Jiang Nanchun no "ownership."
From the "management rights" to the "ownership" of changing the process, Jiang Nanchun playing two "borrowing hen lays eggs." In 1994 when Jiang Nanchun With the capital strength, he is not enough to set up a company of their own was only "borrowing hen lays eggs," and rely on other people's money to help their own incorporated companies. After the establishment of companies, they are not legal persons, but in order to be resumed as soon as possible, who will be the company, he must go all out to make money through the "repayment" or "buy shares" way to make the transmission company Yongyi Changes of Names "Jiang."
In 1995, Jiang Nanchun graduated from university. Wuxi is the time for municipal construction in a big way, by the lights in the Nanjing Road in Shanghai inspired by "Let Wuxi-up" planning program scored Wuxi lighting project. Because the pre-production costs is Wuxi City Finance Bureau as municipal projects, to the credit, Jiang Nanchun not put a single penny, in Wuxi done a 500 light box advertising. Take your money and do you need products, products do a good job, then I ask you the price to buy back. When I came to with the creativity and ability to take the time to fill his pockets with money. This would let him have a business the first 500,000, but also has a genuine Yongyi company's ownership.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Sophomore started part-time, a senior accumulated 500,000 deposit
By the end of 1992, that is, just when Jiang Nanchun students on the President soon, the Shanghai Film Studio, a school for Television advertising companies to hire one part-time work-study students to do business, the salary of 300 yuan, there are allowances, commissioned by the students to do recruitment. In accordance with the normal processes, Jiang Nanchun should open recruitment Denghai reported results Jiang Nanchun not do so, but his went there. The company is advertising for that year is also the president of Summer Rain Poetry Societies, and nobody else competition, Jiang Nanchun not easily find himself a part-time job.
There is no advertising background Jiang Nanchun dare Why? The face of doubt, Jiang Nanchun has his own view: "At that time, you will not care about whether you have the ability to write poetry because the Chinese people have a characteristic is never self-satisfied, and always feel that they are the most excellent, whether anything can be done. to my original strong writing skills, and advertising is the core needs of creative, the so-called advertisement is an advertisement written language, or for a small novel, and my creative ability is natural . "
Of course, the only creative ability is not enough, strong learning ability, coupled with desperately, Jiang Nanchun quickly opened the situation: "previous shoot commercials, I also need to please many people, when they do, I on the serious study. Later, I concurrently on several levels, the business talk to me, I am planning to do, I wrote the script, and then I came to the director, and then later to edit, and then bring their own films to travel by plane to Guangzhou shear tablets, shear End Shanghai dubbing the film come back so that I save a lot of money. "
Next, Jiang Nanchun life began some of the Legends. He used his unique creative ability, communication skills and the ability to learn superpower from the 1500 money start with the first TV ads, and then the time has been awarded the commercial Huaihai Road project the image of a 20-year-old man in all commercial buildings every day to wear to wear between each commercial to see the boss, he has other people said: "The people have done, you do not?" by the end of 1992, Jiang Nanchun With 50,000 deposit; 1993, Jiang Nanchun where advertising company in Shanghai, ranked 31, 2001 4000000 income, Jiang Nanchun一个people contributed 1.5 million; 1994, Jiang Nanchun started with 40,000 money in the mobile phone please Ballroom dancing girls; 1995 , and founded his own company but has not graduated from the University of Jiang Nanchun already have 500,000 deposit, that time, Jiang Nanchun less than 22 years old.
This time of Jiang Nanchun, the vanity completely immersed in the pleasure to meet them. "At that time, my great visibility in the school, I met the most traversed from the campus, many girls will be next to look at me and then they would say: 'That is Jiang Nanchun……'"
Whether in the campaign when the President of the Student Union placement of their own "care" help themselves to win, not put up recruitment posters without part-time suspense to the successful candidates, or make use of its commercial and petty deal with the boss, just 20 years old and make the University of Jiang Nanchun every one thing done in that he is a very mature and shrewd businessman, Jiang Nanchun just entering the shopping center business circles that the most profound rule: do anything businessmen are "business" is not illegal as long as business do not necessarily have to meet certain traditional sense of value judgment. Further, the business has nothing to do with traditional morality.
So young, so rich, so love vanity, why Jiang Nanchun was not vanity burn the minds? Because he has a greater vanity: Beauty is not just in schools to favor so simple, but rich in the circle they must also be respected.
"I came into contact with many international large companies and enterprise customers, I have money than many people!" Thus, Jiang Nanchun have a higher "vanity" is not self-employed, but to be a successful entrepreneur.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Shrewd calculation, there is no suspense to become Chairman of the Student Union
The simple nature of a poet, "Summer Rain Poetry Societies president" not favored by the girls, schools in the Student Union President should be more strong female minds of some. In 1992 the summer, Jiang Nanchun student council election decision.
Jiang Nanchun said that he himself is a "willingness to pay any price can not accept failure," and he has done a lot for this preparation. Can departed from his prepared speech to his prepared speech three months ahead of schedule, but also requested the Department of teachers revised many times. Approaching the one-month campaign, and back 20 times a day. To ensure their victory, he also found a few good friends as "allies" and designed a number of issues in advance so that their answer, but the question for some sharp questioning opponent. As Jiang Nanchun expected, the election campaign when he first took office speech is not only brilliant speech, is unassailable answer questions, many audience opponent has decided to abandon the election. The second power is his strongest competitor, Jiang Nanchun because of the outstanding performance of students decided to change the strategy, so the students to the audience, said: "Jiang Nanchun I want to speak to the students of all the finish, But I also know how to listen to the ... "it has not yet finished, the audience Jiang Nanchun an" ally "immediately stood up question:" Your best suited to the characteristics of his in Jiang Nanchun when a minister. "audience laughter from the room - Jiang Nanchun smooth elected President school students.
At that time, President Jiang Nanchun student union election campaign when one of the largest competitors - college students who had taken part in the international debate competition in the best debate. The students participate in the election of speech, Jiang Nanchun secretly to the scene and observed, as he is worried about, the ability of the students in the other, and above all, and the gap tremendous.
"Because we regard him as their competitors, who are unwilling to help him, he was isolated. This unexpected result has given me great shock, I realized that a person's success is not entirely your talent , the key is that you can integrate the resources to dominate, and then reach a goal of integration. "Jiang Nanchun said this time made no secret themselves have realized this truth, and the joy.
Therefore, Jiang Nanchun done a very important thing, and that is every night separately with the various communication Chairman of the Student Union, for its own campaign school exchange student council's point of view. Of course, such exchanges are often arranged in a small restaurant in schools, 10 money can eat a meal, called on the two side dishes. Results last more than 160 school students of all members voting, Jiang Nanchun students the highest number of votes was elected President. Therefore, he also owes others 160 money in foreign debt, the wage debt burying a hint.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
On July 13, 2005 the morning, New York, the Nasdaq Focus Media landing, overnight, holding 39.7% stock of Jiang Nanchun value doubled to 214 million dollars financing Focus Media in recent years become the largest Chinese concept stocks. Set aside on paper wealth aside, obtain the real money will 21.77 million dollars, or about 170 million yuan. Jiang Nanchun become China's advertising market's richest man!
August 2, 2005 at 8:00 less than in Shanghai Jiangsu Road Zhaofengshimao buildings Focus Media companies are still empty, the staff also did not go to work, the elevator lobby Focus Media LCD screen advertising is already rolling from advertising. At this juncture, one filled with the top honors of the company received a certificate, a certificate and a trophy conference room, Jiang Nanchun slow acoustic-spoken manner As to his "vanity" and "vanity" and forge ahead with a family history of .
The 1980s were welcomed as a poet in the 1990s gradually declining in the face of beauty, riding a big motorcycle "self-employed" more attractive community to change the definition of success, more money can man "more charm." Aware of this, Jiang Nanchun determined to "put aside books began doing business."
The face of beauty, "poet" less than "self-employed"
Jiang Nanchun like literature from early on, the main reason for this is a good essay can be written in the classroom teacher as Fan to be read in this way we can meet their powerful "vanity." As a result of these "vanity" driven, from primary to high school, the use of literary merit, Jiang Nanchun won numerous awards size. Because in a Shanghai high school students took first prize for an essay contest, it did not experience the harsh college entrance examination will be sent to the Department of East China Normal University. Logical, because in literature and poetry on the natural and achievements, Jiang Nanchun become a director of the school Xia Yu Poetry Societies, was the idea that they can continue to be "vanity", Jiang Nanchun began to encounter some of the medium "combat."
"We poet based on the school girls to the market, through the poet to win the attention of this market to be vanity of satisfaction. If you are poet, the 1980s could be very attention, and by the 1990s, the poet position challenges. to 1992, with the young poet and literature about the poor and declining. occasionally I studied school dance halls, the results encountered languished For instance, you please 10 girls to dance, you would have two girls and dancing. jump when When asked what you learn? you tell them you are Chinese department, people on the spot you were frostier. next jump again want to tell other people, basically with no one on you jump. "
"The target audience research, from the time I started, I began pondering how to transform its role to win the favor girls. Article I was doing a professional assumption is that the rear door opened shops when East China Normal University the back door has a gift shop, we all go there to buy things, that the boss has a lot of motorcycles. although this is not the boss look Shuai, but each drove his motorcycle publicity after 1998 when the city attracted many girls preferred vision. research, I found not only the gift shop, and even sell the business owners and aquatic made money, the girls will be favored, I am aware that this time is now self-employed scenery time, I feel that in order to continue to maintain vanity , I can only do the self-employed. corresponding transition if not, I will lose the market can be vanity. "
Poet and literary youth Jiang Nanchun where girls in the target customer touch End wall, realized that the "self-employed" than the "poet" favored better access to the vanity, so the first time has changed the idea of their professional ideals. However, the idea is one thing, whether or not there is such a capability and talent to support the idea is another matter.
Next in "election Student Union President" incident forced Jiang Nanchun towards their "self-employed" the ideal of change has taken an important step forward.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
The "third generation entrepreneurs win business model"
Academic circles there is an argument, since China's reform and opening up, there have been three generations of entrepreneurs: the early stage of reform, to Daqiuzhuang Yu Zuomin, Qiuercun Chen Yiner and Bu Xinsheng, Ma Shengli as the representative of the first generation of entrepreneurs, some of them for unlawful taking in prison, the other mostly from people's memory has already disappeared; the mid-1980s began to Lenovo, Haier, Founder, Huawei, and other enterprises, grew up as the representative of the second generation of entrepreneurs, their low-cost manufacturing advantage participate in the global division of labor, and created a "Made in China" miracle end of the last century, with new business models continue to produce that gave birth to a Shen Nanpeng, Chen Tianqiao, Jiang Nanchun, Ma Yun, Li Yanhong, and other third generation of private entrepreneurs .
The 45-year-old Shi Yuzhu almost is an exception, he experienced after two times, from "zero" and even "negative" started its commercial success miracle.
For the success of these two generations of entrepreneurs, Shi Yuzhu view is: "second generation are high-speed growth, basic doing very well; third generation in the business model study on the deep, they always win in the business model, such as Ma Yun. "
Who is the most admired Shi Yuzhu entrepreneurs? "I admire Liu Chuanzhi, I do not have to learn Duan Yongping said." Duan Yongping is the founder of Bubugao, had withdrawn into an investor. However, Shi Yuzhu think Duan Yongping something more particularly good: Diving better athletes than action, rather than words.
Early Shi Yuzhu with subordinates often discuss ideals, but also can we not even listed, the stock market is the United States despite landing his career dreams.
Recently there have been rumors that the Shi Yuzhu to its Zheng Tu company changed its name to Giant companies listed, and he could become the richest man in the new China. The outside world has also been speculation Shi Yuzhu in the end how much wealth?
"Richest man is only a concept, I still willing to cash in places where the easily realizable assets. Better not to engage in enterprise value comparisons, if from making unrealistic comparisons, but Li Jiacheng than you than Bill Gates, however, the results will let themselves tired. "Shi Yuzhu hint that.
As for the outside world to abide by its regular who's "gamble" that he was very surprised: "Someone said I gamble contrary, I was the youngest person bolder. Me for an industry, there are several conditions: First, determine whether it is sunrise industry secondly is my personnel reserve enough; whether there are enough funds, the current cash are adequate; if it failed to add the money, if I wish to add money for enough. "
"My view is that would rather miss 100 of the opportunity and, if not blind for a project I have been opposed to pluralism, I am not going to open a third thing, I do so under the vetoed depends on online games I have already 45 years old, after the fall of the last few years felt a little more aggressive. "saying this, Shi Yuzhu moderate tone, but a resolute attitude.
Source: 中国经济周刊 Yang Xu Oct. 15, 2007
Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
"I am a perfectionist."
"Ups and downs" seems not suitable for Shi Yuzhu, because he is in fact only a failure: Giant Group liabilities closed, but he was successful three times: Giant property, and Naobaijin rise across online games.
Giant companies for the failure of that year, Shi Yuzhu reflect on two points: First, strategic direction mistakes, such as has developed a clothing, health care products, pharmaceuticals, software, and so more than 30 categories of products, most of the last sitting. To that end, Shi Yuzhu has wittily said, "My tie is the most, because the Department of Industrial Giant apparel companies that produce those neckties, since there are many heap in the home." Second, internal mismanagement, such as arrears of 1 more than 100 million loan state.
Now, Naobaijin has sold more than 10 billion, not a penny of bad debts. After Shi Yuzhu learn from the bitter experience with a management innovation - behind every sales manager more than incidental credit guarantee. Once there is a large district managers do not believe this "credo," with the result he and his guarantor with a series fined 500,000.
"Now companies ability to resist risks than in the past is much easier," Shi Yuzhu company's online games, "Zheng Tu network," said Tang Min, deputy general manager. The 15 former follow Shi Yuzhu beautiful girls now Sichuan Shi Yuzhu management is an important arm.
"A lot of people think that we do not understand very weak management, in fact in terms of management, Shi Yuzhu is extremely honest and outwardly relaxed, but the process is very strict." Tang Min said.
Zheng Tu vice president Yuan Hui has similar feelings: "time has just joined did not expect to do so, the company operating the surface, compared Ming, but in practice and have a strong plan, and be good at summing up, respect for customer demand, but not completely walk with customers, but to guide customers. "
"He is very careful in the management, Every time I go to shopping malls Naobaijin point-of-sale survey are first see if there is any dust, whether there are fakes, and the production date." Naobaijin company employees said.
He also often surprise inspection, when sales district manager in the best store sales do full preparations, he was asked changers watch even check on the train before deciding which sales stores, often choosing the most neglected township, but most of the details of the management area.
This, Shi Yuzhu explained: "I was once a famous losers, I was afraid of failure, I faltering failure, it can only not fail to do the preparatory work." Shi Yuzhu said that he look at the favorite a book is "The Taiping Heavenly Kingdom", he would like to study the failure of the Taiping Heavenly Kingdom.
Because of fear of failure, Shi Yuzhu, not only in product quality, management and operation and the pursuit of perfection, and also hopes to build a perfect corporate culture.
"When companies move people value a White people hope to use the corporate culture to influence him, trained him to do things seriously, the implementation of the spirit and strong." "Zheng Tu network," said Liu Wei, general manager. She also jokes: "Someone said to us that your company executives say, are the same basic accent, appearance moderate, work conscientiously."
Journalists in the interview that although the Shi Yuzhu to the outside world to the "ups and downs", "turmoil" and other impression, but its "directly under" is fairly stable. According to Liu Wei, although the company has experienced several years of Giant closure, but now Naobaijin half of the branch managers do Naobaijin are at the initial entry, these people have been in Naobaijin 67, and Zheng Tu and Naobaijin majority Deputy is back in 1992-94 period is the Giant company's employees.
Ji Xuefeng, "Zheng Tu" project leader, Shi Yuzhu established Zheng Tu company hired when the backbone of one of the first batch of online games. Shi Yuzhu as the "new directly under," his view is: "enlightened companies are all fair, as long as there are strength, there will be opportunities in management will not rigidly adhere to the rules too much, we all want to do so desperately when , does not rigidly adhere to trivial details, the whole process people can realize their personal values. many enterprises, including foreign invested enterprises with the rules of management, but the people to manage them too dead. "
Ji Xuefeng also revealed that, "Zheng Tu," the number of online reach 300,000, Shi Yuzhu made that goal: "protect 600,000, an 800,000, Pillar 1 million." "At that time we all think it is fantasy, endless bragging Later, however, the facts prove that, in those days" Zheng Tu "over 1 million users."
Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
"I do not have contempt for the rules, just create rules"
The business community in China, Shi Yuzhu created a another "myth."
In the late 1980s, Shi Yuzhu borrow 4,000 yuan venture operation "Giant Han Card," and earned first wealth in 1993, Giant introduced Chinese handwriting computers, and other products, as China ranks second after the Stone the private high-tech enterprises in 1995, Shi Yuzhu by "Forbes" as the rich section 8; 1997 failure of Zhuhai Giant buildings Shi Yuzhu bring hundreds of millions of debt, he fell for the then Chinese mainland individuals " the first negative "in 2000, Shi Yuzhu operation" Naobaijin "later" mysterious person "as that owed by the liquidation of Giant blocks of the pre-sale; 2005, Shi Yuzhu enter the game launched," Zheng Tu "free online games of the new rules, the result of one year after the first few users.
What he and other entrepreneurs of what alternative?
"A lot of people are engaged in a start against my and the subsequent follow me learn because I do not have contempt for the rules, I was pondering its own rules, create rules." This "Shi's rules" often make peer hated and loved.
For example, he said: "I used to play other people's games, 'Fighting Monsters' movements when the machinery, very tired, resulting Later, I spent 3,000 yuan specialized hire help me Fighting Monsters. Before the creation of this' Fighting Monsters' rules that yes, To allow players through difficult operation, treasure escalation, but if this' Fighting Monsters' almost all players are opposed to this rule certainly there will be problems, so I was advocating drinking coffee Fighting Monsters, some people say that I am breaking rules. but now I am all by the rules. "
The same "industry rules" in the store Naobaijin marketing. Shi Yuzhu for this classic has been recognized by the industry. Shopping malls throughout the country, the location Naobaijin, packaging boxes, font color, size is just right, it's the yellow and blue colors of the most prominent so far is emulated by many health products.
Even in well-known in the operation and management of CCTV programs, "Win in China", and his views are often different with other guests, mutual rebuttal, but the next several program, and his views often been invoked.
For "Shi's rules," Shi Yuzhu read: "I no chance of success, I pay full attention to leading the team goal consumers, research and hard done by."
Shi Yuzhu to the outside world "commercial Wizards" the biggest impression, first, he chose the best two industries: health products and online games; Second, he is a marketing genius master. But understanding Shi Yuzhu of people do not think so.
Liu Wei, Shi Yuzhu company's online games, "Zheng Tu network," the general manager of the previous operations Naobaijin special-service companies, she 15 years ago to Giant companies as Shi Yuzhu secretary, in 1994 started the Giant Group vice president can be said to be the most understanding Shi Yuzhu one.
"He really is a very talented sales people, but it is built on his understanding of the market is based on the so-called marketing Wizards is not so easy thing." Liu Wei said, "Many people understatement to say that he is master of marketing, can an ordinary things to sell very well. fact alone is useless ideas, although he is a High IQ people, but he is also a special hardworking people. "
Shi Yuzhu marketing concept largely stemmed from his initial experience.
In the 1980s Shi Yuzhu studying at Zhejiang University Department of Mathematics, Anhui Province after graduation assigned to the Bureau of Statistics, the rural survey done three years. People often learn mathematical logic strong, and it is very serious, and training people statistical work cultures and the spirit of the investigation is not afraid cumbersome.
Shi Yuzhu said that he had time and again go to shopping malls, asked the people who buy Naobaijin Why buy Naobaijin; Naobaijin first set up shop in the market Jiangyin, Jiangsu, he even went door to door to ask rural woman, how can buy health care products, the final conclusion is that many elderly people wish to health care products, but not willing to buy their own. This famous ad in which more than 1,000 rounds on the investigation of that: "gifts to send Naobaijin."
However, "now a private entrepreneur desperately less, the more leisure." Shi Yuzhu said that he will not play golf, also do not like foreign travel, and even little exercise. He campaigns every day how the classic reply was: "I have a lot of hours in a day on horseback (in the virtual online games on horseback)."
Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Re-emergence of Shi Yuzhu like a mystery, the reason is that people doubt him of carrying a number of contradictions: he has the "China first negative" and today's health products, "the richest man", online games industry "giant" status in sharp contrast He "has never ignored industry rules" created the marketing of his success, but this success is not replicated; his "lonely" external impressions and "mature", "Men flavor" internal evaluation is actually two contradictory conclusions.
Recently, this business is full of legendary Giant finally face of the "China Economic Weekly" open their hearts. As for the outside world the various comments and speculations, Shi Yuzhu first frank response: "I no chance of success, I pay full attention to leading the team goal consumers results. Me today and the success of the past is very much related to the failure, the failures of the past Since management and geo-strategic failures, I now seek is perfectionism. "
"Three" Shi Yuzhu Biography "were all false"
Interview the same day, was wearing a red T-shirt and white sports trousers of Shi Yuzhu smart, eye-catching looks very clear-cut. He said his red and white is the color of the two love.
"In fact, not many people I have interviewed in depth, I really understand. Many reports through the excerpts reported by others." Shi Yuzhu spoke with him straightforward and simple, like the color.
However, it is this straightforward and clear-cut personality, so that he often suffered misunderstanding. The commercial success of his case to be moved one after another major business school MBA teaching materials, or even to be enshrined as a classic case of the war, the outside world has its own assessment of varying degrees on the dark subtle colors.
"Why does someone look at me because I used to be losers, but failed in the grandeur, and that is China's largest personal liability 'first negative' in some media impression, that the losers, first of all I think of is." Shi Yuzhu frankly fun, self-analysis, "This is probably the Chinese culture. tolerance is the failure of the Silicon Valley, and the number of investors on the failure of the people even more confidence that you have withstood the experience of failure after failure can be avoided. contrast, the domestic environment is not enough tolerance for losers. "
But the face of all kinds of criticism, Shi Yuzhu almost never giving any explanation. "I do not attach importance to corporate brand publicity and personal image-building, I am most concerned about is the target consumer demand and research, and the views of non-consumer has been relatively slow."
It is interesting that his style of this misunderstanding by the media as "Lonely." For instance, the case was described to him: "Shi Yuzhu is lonely, he basically has no friends, rarely contacts with the outside world. Leisure, is associated with the history books. His customary early morning sleep, silly games when using networks digestion lonely. "
This Shi Yuzhu feel funny. "I said 'Lonely', because I seldom appeared in public before, and rarely appears in the government officials will face, I do not like, nor to socialize. Do online games," Zheng Tu ", the day has 15 hours the Internet bubble, but is not a frivolous pastime, but as players look for problems, allowing the "Zheng Tu" as far as possible to perfect. "
"I tend to really understand the person is not speaking, the most qualified to speak to my consumers; I love the people do not criticize the players and experts, not even played online games, or have never eaten Naobaijin (Melatonin ). "he said.
He felt most dumbfounding yes, the World surface have been circulating for three "Shi Yuzhu Biography" and is not an interview he write, or even one of the authors hold on to one of his friends self-recommendation. This time, Shi Yuzhu has really angry.
"I intend to prosecute this person," he says.
Link:
Reduction Shi Yuzhu: I Have No Chance of Success: Part 1
Reduction Shi Yuzhu: I Have No Chance of Success: Part 2
Reduction Shi Yuzhu: I Have No Chance of Success: Part 3
Reduction Shi Yuzhu: I Have No Chance of Success: Part 4
Blackstone 600 Million US Dollars Investment Bluestar: Part 4
Bluestar growth strategy logic
We believe that the Bluestar Group in the China National Chemical Corp. New materials industries from the navigator who went to the integration of the strategic logic mainly in the following points:
1. Seen others do not see market opportunities.
Chemical new materials industry is an emerging chemical sub-sectors, the extent of its development of a country is an indicator of the degree of modernization, is a national industrial strength, and an important indicator of the level of science and technology. With China's rapid economic development and improve the living standards of the people gradually, and many end products of the new chemical materials increasing demand. However, in 1996 the past, many Chinese chemical products new material from foreign imports, which is very expensive. Foreign companies have been on the implementation of China's technological blockade and long-term plans to occupy the Chinese market.
2. Saw other people do not see the value of the resources.
Chinese enterprises from nearly 30 years of history has shown that the production of import substitution products for the Chinese market, many Chinese enterprises is an effective growth strategy. Such enterprises in the international market is later, but it is the forerunner of the Chinese market. As latecomers, which can be imported from the forerunner of technology, equipment, learning through the forerunner to form their own ability as a forerunner, they launched the first in the Chinese market products is conducive to the occupied market position. As for the competition with foreign companies, when these companies not to invest and build factories in China, China's local enterprises probability of winning very big.
Although China's state-owned enterprises to introduce some of the production equipment, but for various reasons, failed to start production or potential long way from being realized. These idle production resources in the predicament lies in the hands of state-owned enterprises, most people can hardly see their potential value. Ren Jianxin is a beginning, not found above market opportunities and the value of these resources, but in the successful integration of Ministry of Chemical Industry Xinghuo Chemical Plant before or after the time that the prospect of new chemical materials and the potential of state-owned enterprises, and the formation of the fully enter the chemical industry new materials industry strategy.
3. Government resources and give full play to the role of financial resources.
The previous stage, Bluestar Group to rely on their own struggle and the strength of the market has developed from small to large, rarely used government resources and financial resources to the extent that many people believe that Bluestar Group is a private enterprise. When Ren Jianxin themselves the Bluestar Group, was founded in 1995 return to China Haohua Chemical Industry (Group) Corp.'s time, a lot of people think Ren Jianxin made a wrong choice. When thinking of the mainstream, state-owned enterprises only through reform of the shareholding system or privatization, the only way out.
At this stage, government resources and financial resources in the growth of Bluestar Group is playing an important role. First, Bluestar Group in the industrial cleaning market performance and results, the Department of Chemical Engineering major leaders agreed Ren Jianxin to Bluestar moved at the request of Beijing;, in the Department of Chemical Engineering, vigorously supported by Bluestar Group launched a "Bluestar Cleaning Co. , Ltd.. "and publicly listed in 1996, in Beijing Bluestar Group to invest in R & D and production base, the government sector is also the result of support. Beijing built more solid base of the Bluestar Group in China in the industrial cleaning market leader position by the end of 1995, Ren Jianxin entered the Ministry of Chemical Industry Xinghuo Chemical Plant is the name of the Department of Chemical Engineering and head of a working group, to play a personal role Ren Jianxin, and the subsequent integration of the assets provided the necessary support.
In subsequent reorganization of state-owned enterprises throughout the country in the process of integration, because Bluestar Group of the successful rescue Xinghuo Chemical Plant performance and various local governments have entered the local Bluestar offered great support.
In 2000, after Bluestar Group to integrate the high quality assets of the main "Bluestar New Chemical Material Co, Ltd." Publicly listed, a Bluestar Group's following the "Bluestar Cleaning" after the second listed companies. Owned by the two listed companies and the financial resources at this stage in the process of growth has played a very important role.
4. Played in the original capacity at the same time, and formed a new enterprise capabilities.
Have stated above, Bluestar Cleaning the market in the industrial enterprises the ability to extend to the area of new chemical materials, such as the introduction of technology and development capabilities, and customer relationship marketing capabilities, joint venture and cooperation, and so on.
At this stage, Bluestar Group has formed a new enterprise capabilities, and its ability to integrate the acquisition strategy and organization of the match capacity is the main content. Bluestar Group has a strong ability to integrate the acquisition of replicable, and it is their salient features. We only have a rough understanding of what many enterprises merger integration process, we can clearly see that this replication features, but mainly focused on the integration of Jiangxi Xinghuo Chemical Plant modeled on the case.
Match strategy and the organization is new enterprise capacity, the specific performance of new material in the chemical business reached a certain size, its independence from the groups, from the introduction of the new "Bluestar New Chemical Materials" professional company responsible for the management, so that enter the new chemical materials were organizational guarantee for the implementation of the strategy, strategy and organizations to form a good match.
Source: 英才 Zhu Xuechen Oct. 2, 2007
Link:
Blackstone 600 Million US Dollars Investment Bluestar: Part 1
Blackstone 600 Million US Dollars Investment Bluestar: Part 2
Blackstone 600 Million US Dollars Investment Bluestar: Part 3
Blackstone 600 Million US Dollars Investment Bluestar: Part 4