Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8

Advertisements from the temptation to lift

2002 Spring Festival, Jiang Nanchun decades of pioneering the first time ever, giving himself a seven days leave, and consequently stem from the Chinese New Year's, sitting in their favorite Chinese source book store, the "closed-door introspection."

"From 1992 venture started in 2002, I have in the traditional advertising industry made 10 years, I feel that after 10 years I should change. Advertising in the traditional areas, I find myself no longer has a strong competitive edge , I thought, I have 10 years done. right or wrong in the end. Lastly, I come to the conclusion that I did things that must be through, but it is wrong, because as long as this industry continues to do so, then you have to pay a lot. "Jiang Nanchun declare that after pondering the true thinking.

In fact, toiling in the past of the 2001, Jiang Nanchun times already begun "to deny" his decades of choice. Because business dealings, Jiang Nanchun understand Chen Tianqiao, when Chen Tianqiao has not yet become later the "China's richest man." However, several deep just after Jiang Nanchun on Chen Tianqiao business acumen and the strategic vision of admiration for it, Chen Tianqiao is envious of the success obtained by the "vanity." "Chen Tianqiao have good judgment industry, he gave me the biggest inspiration is always to create new industries, and others not in a crowded along." Jiang Nanchun said, "So, you ought to create an industry , and then rapidly in this industry and give it a monopoly, the only way you can really throw all the competitors behind. "

Therefore, Jiang Nanchun in the "closed-door" seven days after the decision to create a new industry model so that their enterprises will no longer be caught in the middle of agents and the media advertisers, but is itself a new media. However, what to do? While Jiang Nanchun hard pondering how to find a new industry model, how to create a new media on the elevator ride he experienced a sudden awakening.

On that day, Jiang Nanchun Pacific Department Store in Xujiahui to act on the results, such as in the moment when the elevator he was on the elevator door pasting advertising attracted, he found that people waiting for the elevator in that moment, there was nothing to do apart from concentrating on the people to see paste advertising, and there are no other things to do, but is this simple seconds time, paste advertisements would be left deep impression. If all packets office space elevator down, and then pasting advertising is not a very good new media?

"I think this elevator advertising creative quite fun, I lift got interested when I ITC in Shanghai, I will ask the ITC properties, the possibility of contracting the lift doors down. ITC properties people say that this is unlikely, no office doors will not become an advertising carrier. Later, I will give up this idea, but I think things in a perspective, I posted this door and if they do not, I may have a link small LCD TV? because I was LG's advertising agencies, and so we have LCD TVs are very familiar with. me to ask a number of office property, they feel that this is not an issue, but also quite interesting. therefore, I decided to try the. "

On their own AAPL rotten tongue, from June 2002 to December, Jiang Nanchun persuaded the first batch of more than 40 high-grade office space. By January 2003, Jiang Nanchun the 300 LCD screen stuffed into Shanghai's 50 high-grade office space adjacent to the elevator, at the same time, and China Merchants Bank credit card customers Hennessy wine, and other enterprises have become the first batch of advertisers. Jiang Nanchun out "Yongyi spread" era, the new "Focus Media" era.

Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10