Two major turning point
The summer 1993, secondary school graduates that year, Peng did not do so to studying abroad.
"I went to try to earn money, go round the dream of studying abroad." Years later, Peng did not regret that, not only this, that a few years after graduation to the time Peng Xiaofeng adequate training opportunities for the he has a very introverted young man, started to grow into a competent entrepreneurs.
After graduation, Peng Xiaofeng assigned to the Jiangxi Province Jian import and export companies. After three years, that is, early in 1997, Peng left there, with only 20,000 money Shanghai thought their battles.
That is his life the first great turning point. Peng Xiaofeng want to do foreign trade business, he hoped that work, in Shanghai, but the young Peng Xiaofeng soon found that the hands of only 20,000 money, and even can not afford to pay the rent all. He had to choose entrepreneurship in the local Suzhou.
"At that time also unlike the Suzhou now so advanced that rent is cheap." In March 1997, Peng Xiaofeng made its own in Suzhou's foreign trade business. Peng Xiaofeng gradually began to realize that if you want bigger cause, must be done Industry, and Foreign Trade is not a simple business.
That year, Peng Xiaofeng start with the labor protective gloves, clothing, shoes, glasses, and other business. Peng Xiaofeng labor insurance business will be done in 2003, he knew that this industry is already very mature industry, there can be no significant development. So, he started looking for a new investment direction.
"Frankly, I did not know what sectors should be done." Peng Xiaofeng recalled at that time was confused and slightly laughed, "but I went to Europe, such as travel time, I have seen the development of renewable energy opportunities . "
In 2005, Peng Xiaofeng Jiangxi Xinyu created in the LDK Solar, Peng Xiaofeng life achieved the second major turning point.
Source: 华夏时报 Cao Kaihu Dec. 30, 2007
Link:
Peng Xiaofeng: The Same as the Manufacture of Solar Production Gloves:Part 1
Peng Xiaofeng: The Same as the Manufacture of Solar Production Gloves:Part 2
Peng Xiaofeng: The Same as the Manufacture of Solar Production Gloves:Part 2
Peng Xiaofeng: The Same as the Manufacture of Solar Production Gloves:Part 1
December 18, because the former employees and Charley Situ expose the outbreak of the "Stockpile-Gate" incident of the United States New York Stock Exchange listed company, the concept of renewable energy enterprises - Jiangxi LDK Solar announced an independent investigation results show that the company did not exist allegations of the issues involved.
On that day, light rain in Jiangxi Xinyu, a 40 billion worth of Hurun China Rich List ranked sixth, low-key LDK Solar Peng Xiaofeng, chairman of the "Stockpile-Gate" after the first interview with the media, has opened its own mysterious veil.
School business
The formal interview, a suit and sit in front of reporters Peng Xiaofeng obviously is not used. According to the staff of LDK Solar, Peng Xiaofeng LDK Solar in the United States prior to listing rarely wear suits, that is listed in the formal occasions, will be wearing suits.
"I am the person that is the case, kept a very low profile." Peng Xiaofeng said that he was willing to interview, mainly due to the outside world LDK Solar lot of misunderstanding, lack of understanding, that LDK Solar mysterious, "In fact, I do not normally interview also One important reason is that the company is still at an early stage, a lot of work to be done, I hope that more of the time on companies. "
Peng Xiaofeng in the study, it is an introverted person. In 1975, Peng Jian was born in Jiangxi Province, a rural family. 5-year, Peng because reading entire families from the countryside to move to the town. Junior high school graduates that year, the county champion Peng to the identity of Jiangxi's school enrollment (now Jiangxi Province Foreign Vocational and Technical College) International trade professionals.
"At that time, I hope my father must struggle Chengjian professional, because it is very easy to find stability in the city's work." Peng Xiaofeng said, "But, I do not like, I like physics, the child wanted to be a physicist. That time I wanted to test GRE, with scholarships, and studying abroad, because we do not want to give up foreign languages, and therefore opted for foreign trade professionals. "
It is interesting that Peng secondary school in a few years time, it has exposed some business-minded.
Because like English, he usually has to make sense of some foreigners. Since then, Peng began in the oral language school courses to do, because usually the accumulation of a number of good relations with Peng Peng foreigners joined the training course.
"Office training courses, on the one hand can improve their level of English spoken, but also can earn money." Peng recalls that period of time, seems to have been missed, "at that time very happy, but also earned a few hundred yuan.
Link:
Peng Xiaofeng: The Same as the Manufacture of Solar Production Gloves:Part 1
Peng Xiaofeng: The Same as the Manufacture of Solar Production Gloves:Part 2
Sina CEO - "Strong" Cao Guowei: Part 5
"Poison pill Plan" in Cao Guowei
"As a result, the actual reading done and the feeling is totally different." Cao Guowei exposure in the United States a lot of Silicon Valley "crazy" things. But Sina, as a major participant, we have taken some dramatic "story", the most classic case is the "poison pill Plan."
"It was a very complicated one week, a lot of things are very dramatic." Cao Guowei said that with the outside world Shanda described the raid Sina different story, the figures extremely sensitive Cao Guowei prior already guessed what happened. "Because of our transaction volume has never been so great. We were only more than 5,0 million shares, the trading volume reached more than 4,4 million shares, the real change hands more than 20 million. Then I think Chen Tianqiao comrades probably in action." 2005 February 8, Shanda on a large scale in buying Sina shares the same day, Cao Guowei fly to Australia are starting their own holiday of the Spring Festival.
The third day of arrival in Sydney, Cao Guowei received a telephone Chen Tianqiao was formally inform Shanda Sina shares of the acquisition. "At that time no surprise, the first reaction is that the company must take useful action." Shanda on February 18 to the U.S. Securities and Exchange Commission filing submitted to the acquisition, Sina hands has prepared a "poison pill Plan."
Many people feel that Sina three days after the SFC submitted to the United States "poison pill Plan", the action is too slow, even with this inference Sina fierce internal struggle. "In effect on February 19 and on the 20th is no transaction weekend, February 21 is the President of the United States, not the same transaction. Until February 22 is Shanda filing submitted after the first trading day, we can not Shanda prior to the record submitted to the poison pill Plan plan. "Cao Guowei explained.
In Cao Guowei poison pill Plan appears to continue to buy only stop Shanda Sina shares, the board of directors and managers is in place to be at that time needs to be done, what is not said tendentious. "Others have washed your yard. We can negotiate, but the problem is standing in the courtyard of the house, or if he further received 30 percent stake, we will not negotiate on the right poison pill Plan is the fight for equal rights. "
February 19, Cao Guowei return to the Beijing began preparing for negotiations with Shanda. "Shanda Sina acquisition means that there is a chance to do transactions, as a board and management, we must seriously consider this opportunity to make a choice." After the week, Cao Guowei are appearing in the daily China World Hotel, the St. Regis Hotel and Grand Hyatt Beijing, such as the most luxurious hotel, with investors from all over the world and lawyers.
In customary financial point of view to the Cao Guowei view, Shanda had purchased a large scale in a short time has not many Sina shares complex logic. "The reason is very simple, Sina's stock value at that time, was severely underestimated. Shanda Sina stock acquisition was a very safe, if not with Sina is the field of strategic cooperation, Shanda will be financially stable earnings."
After three months, Cao Guowei almost all the major issues in negotiations with Shanda. "In fact, the two sides on a reciprocal basis to make a rational longer negotiations. Most crucial thing is if we combined company, the relative value of the two sides on how to display. Shanda shares at that time are now in peak position, and Sina share prices in the doldrums. technically and operationally there are many difficulties, we have very serious negotiations, but still it is very difficult operation. "
Shanda Sina shares on the acquisition to Cao Guowei experienced a "worthy memorable" experience. "This is the first time in the United States capital market an Asian company of another Asian companies' did not expect 'acquisition. Regardless of the legal profession or the investment banking sector are milestone of things."
Source: 互联网周刊 Li Liang & Dong Xiaochang Jul. 5, 2007
Link:
Sina CEO - "Strong" Cao Guowei: Part 1
Sina CEO - "Strong" Cao Guowei: Part 2
Sina CEO - "Strong" Cao Guowei: Part 3
Sina CEO - "Strong" Cao Guowei: Part 4
Sina CEO - "Strong" Cao Guowei: Part 5
Sina CEO - "Strong" Cao Guowei: Part 4
The strength of bridge
For many in the senior management of Sina, the incumbent CEO, "Laocha" reporting is a "painful" things. Not only because he likes to ask in the end, but also because of his control of the strong figures, many data can be blurted out, and even minor to a channel in a time of the flow data, he is not mistaken to say accurate .
With Wang Zhidong, Wang Yan, and other than several previous CEO, Cao Guowei some less passionate and idealistic colors, greater emphasis on rational and digital management. While Cao Guowei I figure on the very sensitive, the company is operating on the digitized continuously strengthen management.
"Figures speak with company management is a good habit of maturity and training results", Cao Guowei of digital understanding and management of persistent, and obviously he worked for years in Silicon Valley, but also in financial descent, and the establishment of this invisible his communication with investors as a bridge.
In April 2001 Sina landing NASDAQ is the Internet bubble burst during the first week of listing on the Nasdaq down 700 points, but at the end of 2001 all the institutional investors have to withdraw from all of Sina. The second half of 2002, due to the wireless business and advertising rebound, some foreign institutional investors renewed concern Sina, a famous Tiger Fund is invested in Sina's then.
"Because of the time difference, then all of them are in the middle of the night and investors exchanges, and their understanding of China's Internet is very difficult, particularly it is very difficult to explain the wireless business." In Silicon Valley work and life experience, Cao Guowei easily concepts, ideas, positions and so on and offshore investors seamless exchange, it is not just foreign language can do good things.
Especially after Mao Daolin separation, investor relations on all areas of work by Cao Guowei responsible.
Most investors favor or Cao Guowei Sina wireless connection in the two acquisitions. In January 2003 Sina successful acquisition Xunlong, this acquisition is the Internet sector was considered the most successful acquisition cases, the profit contribution Xunlong year than the purchase price, and early in 2004 Sina's shares once even break 40 US dollars.
Cao Guowei think that the timing is very important acquisition, although the acquisition of a second than the first acquisition in negotiation skills, and other aspects of the contract signed more mature, but the overall effect is not the first acquisition as greater efficiency. By the end of 2003, China's wireless market is the most popular, by the end of December acquisition Wangxing all the details have been agreed upon, and even lawyers have been waiting for signing up, but at this time of Cao Guowei has hesitate.
"At that time have already felt the wireless market adjustment could occur, so that Sina contract to a half of idle time." Cao Guowei said that after his stopover in Shenzhen to Hong Kong, one of the founders of the Wangxing Wang Bin (now a senior vice president of Sina) rushed to the Shenzhen airport, a meeting with him to risk-sharing, continue to discuss the possibility of acquisitions.
Cao Guowei recalled that, as consensus has been reached, only spent more than one hour's time, two people set up a very complex structure, not only offer much pressure down on the risk control Sina also have a very good protection. Cao Guowei did not expect that the acquisition Wangxing structure, the industry has become in the case of an acquisition of SP model, after many SP acquisition, as a model.
SP in the two laid the acquisition within a certain period of time Sina's dominant position, let investors see that as a master of acquisitions Cao Guowei, and Sina in advertising revenue continued to climb, let people see a strong, pragmatic Cao Guowei . However, more investors may still expect him to be able to create a new surprise, after all, Sina also owns the accounts up to 380 million US dollars for the acquisition of capital, "The acquisition is the need to" Cao Guowei said.
Link:
Sina CEO - "Strong" Cao Guowei: Part 1
Sina CEO - "Strong" Cao Guowei: Part 2
Sina CEO - "Strong" Cao Guowei: Part 3
Sina CEO - "Strong" Cao Guowei: Part 4
Sina CEO - "Strong" Cao Guowei: Part 5
Sina CEO - "Strong" Cao Guowei: Part 3
Justifiably
In June 2004, Sina sales day become "difficult" together. Prior to this, as in the content of Sina strong, Sina advertising sales staff in the same industry is "most likely" the work, as long as the unit answer the call, customers can receive the completed work. Even in the sales goals issued, the hands of the accumulation of orders can mandate has been completed ahead of schedule.
Now, accustomed to waiting for the advertising sales staff, we must seriously address the issue lightly down to every level of sales targets of several million dollars every day to work overtime to 8, 9:00 bell to them is very normal thing. While these changes are due to Cao Guowei initially started as co-COO.
Cao Guowei said then succeeding to COO post is a "hot potato." As Sina's wireless personnel turbulence, and the business was occupied at that time Sina's revenue over 70 percent, then the CEO Wang Yan will be fully responsible for the wireless business; COO Lin Xinhe responsible for the search and games business; Cao Guowei from the CFO post as co-COO, responsible for the troubled Sina website operators and advertising sales.
Cao Guowei said: "It is not the failure of Sina most business is facing the most difficult business." At that time, Sina's advertising revenues while still growth, but market share is in constant decline, which means that, far more than the growth of competitors Sina.
The first quarter of 2004, Sina advertising revenue for the 13.1 million US dollars, second quarter advertising revenue growth to 15.5 million US dollars while the same period Sohu first quarter advertising revenue for the 11 million US dollars, but rose as high as 146%, while the second quarter of 13.4 million US dollars, an increase of 97%, and Sina only 1.9 million US dollars gap.
Professional background and made news a few years television reporter Cao Guowei believe in the content and Sina strong compared to sales efforts is far from enough to enhance the combat effectiveness of advertising sales team is very important. As Cao Guowei stressed that the figures speak with cold, the original sales team have left many unable to meet staff, and Cao Guowei spent six to 12 months time, to form a new sales team, the establishment of ad sales involving all the systems.
"Sina's advertising system, management system, shown in the same system may be the most complex industry." Cao Guowei said that the Internet advertising, compared to other forms of advertising to put a lot of complexity, and the mode of China's Internet advertising more diverse, more complex, unlike Yahoo, Google can be as relatively standardized.
In 2005, Sina has been advertising in the leading case, the first time in more than three years the growth rate main rival Sohu, lead to further widening. At the same time, Sina wireless business with the industry trend of decline, other new business mostly short-lived attempt, Cao Guowei outshine others in charge of advertising sales, Wang Yan called the "save the situation."
So, Cao Guowei in Sina's position has been constantly strengthened. In September 2005, Wang Yan, president no longer concurrently by Cao Guowei as president. "From COO to president, in fact there is no change, just to talk about the business more convenient." Cao Guowei, who has been CFO since many of his clients or as CFO, talking about cooperation on advertising contracts is not so perfectly justifiable.
In fact, as early as in 2004 as COO, responsible for the content of operating departments, including senior vice president Chen Tong, then vice president and sales director Du Hong and then vice president and marketing director Shen Jianming, and so are a large number of senior Sina Cao Guowei has to report. "Sina, only Wang Yan not in control of the local, of no less than Charles place." A senior Sina joked.
In May 2006, he was promoted to Sina CEO Cao Guowei, although the industry Sina coach "enthusiasm unabated," but because of previous core business by Cao Guowei responsible, Cao Guowei nature of the work as well as working methods, and not because of changes in positions too much change.
Sina 2007 first quarter revenue of 51.3 million US dollars, revenue from online advertising for 31.8 million US dollars, up 43 percent. Cao Guowei that online advertising is the main reason why growth in 2004 lay a foundation. "Without this at the time established a strong combat effectiveness of the sales team, even to the World Cup also no use, and set up such a system were erected in the structure will take time."
In 2006, Sina business in online advertising revenue more than 1 billion yuan. In 2007, a growth of more than 50 percent on sales of over 1.5 billion yuan plan to sell down to every level has been on the staff. Sina many people do not like Cao Guowei "high pressure" and the "digital words," but he had to admit, Cao Guowei, under the leadership of Sina's performance is strong growth.
As Cao Guowei as Sina current president, is the only access to the management members of the Board of Trustees, Sina also did not have a COO candidate, Cao Guowei in Sina company is more important: "The only change is that the greater the pressure, before Wang Yan is with a team that he assume responsibility, greater pressure, I do some sharing, now that all the responsibilities and pressures in their possession. "
Link:
Sina CEO - "Strong" Cao Guowei: Part 1
Sina CEO - "Strong" Cao Guowei: Part 2
Sina CEO - "Strong" Cao Guowei: Part 3
Sina CEO - "Strong" Cao Guowei: Part 4
Sina CEO - "Strong" Cao Guowei: Part 5
Sina CEO - "Strong" Cao Guowei: Part 2
"Beyond" CFO
It is very difficult to present such Cao Guowei and linked to the description: very thin, retain a long hair. In fact, Cao Guowei study and work in the United States is the day that way, you will find that careful observation, may be affected by the impact of American culture, even wearing a suit, Cao Guowei will appear arbitrary, more often he did not like body wear cautious "formal clothing."
After graduating from Fudan University journalism department, Cao Guowei succeeded in making the United States the Master's University of Oklahoma Press and University of Texas Austin financial professional master's degree. Let Cao Guowei feel Fortunately, after graduation he did not like, as many financial officers to Wall Street, but chose the Silicon Valley, and the next few years is the Silicon Valley, "the most crazy era."
Because of the influx of international capital and various advanced technology-intensive orientation Silicon Valley, has created many miracles, and Pricewa terhouse Coopers as auditor of the Cao Guowei have the opportunity to come into contact with at all stages of development massive enterprise, audited Yahoo, Oracle, and other well-known companies , personally handling the IPO several companies, related to mergers and acquisitions are countless more cases.
In September 1999 Sina listed on the eve of the urgent need proficient in the United States capital markets financial officers joined, although at that time Cao Guowei also rarely landing sina.com, the development of the domestic Internet do not understand, but the concept of the media or Sina deeply attracted Cao Guowei , in a very short few days, Cao Guowei decided to join Sina.
In 2001, Sina operational adjustments, Cao Guowei return to Beijing as CFO. In addition to responsibility for financial management and investment management, would also include personnel, administration, legal background, the entire management system, starting from the perspective of impact on the internal control of listed companies, adjust Sina business.
"At that time there are still large number of the Internet bubble, practitioners lack of experience, in concept, there are some 'if not money eyeball' errors, my role is to allow those non-rational factors become rational." Cao Guowei said that while Sina's business model is not complicated, but the partners involved more, including technical cooperation, media partners, advertisers, and so on, and before the signing of the contract is relatively simple, there are also a large randomness in the approval process and the lack of effective control norms.
"Any project is a cooperation to make money, obviously do not see interest, the financial surely not fail too, has failed to say how." Cao Guowei from the financial point of the contract is destroyed, even though some contracts may have already recognized the CEO.
Link:
Sina CEO - "Strong" Cao Guowei: Part 1
Sina CEO - "Strong" Cao Guowei: Part 2
Sina CEO - "Strong" Cao Guowei: Part 3
Sina CEO - "Strong" Cao Guowei: Part 4
Sina CEO - "Strong" Cao Guowei: Part 5
Sina CEO - "Strong" Cao Guowei: Part 1
Proficient in the news business and finance, the area of investment experience, Cao Guowei in Sina have a "strong" reasons.
It is glaring in a while flash, Sina CEO Cao Guowei with Google vice president of global Li Kaifu holds high a bottle of wine, large, specially made to a huge injection of ice to congratulate Google Sina and the formation of a strategic partner, in June 11th of this scene, even if you did not visit the conference site Sina technology can also see video channels.
Although the CEO post has been more than one year, Cao Guowei still very low key, not even publicly expressed his inaugural speech, and many people are not sure what Cao Guowei this year, unable to judge "Cao Guowei age" Sina will be going? However, careful people will discover that the contents of Sina channel has been integrated into other elements, not only the full sense of the video scene, Sina content channels and interactive blog and the community more in-depth integration, access can easily see that all different forms of cross-related content portfolio.
In fact, efforts to Cao Guowei from Sina, traditional media, Internet users blog and the community, such as video content channel opened, he believed, can improve the entire contents of concern, so as to enhance the value of Sina's advertising. The portals do better! Cao Guowei Sina currently on the development direction of the judgment of the number of people a bit disappointed because he had the operation in the capital's successful people have more expectations.
Investors expect the Internet company is "jumping the high-speed growth and higher profit margins," but Sina Cao Guowei to lead to a more stable direction. "I am a person Internet circle, but also the media circles, certainly not the investment circles, the people." Cao Guowei on its position and now he is in fact the future of Sina positioning.
Cao Guowei English name is Charles, Sina employees called him "Laocha." With several previous full of "emotional" and "idealistic" Sina CEO compared to the financial descent Cao Guowei is rational full. Although the appearance rate is much lower, and visibility is far less than his predecessor, but Cao Guowei of Sina's grasp but pragmatic and tough, the people familiar with him would use the same "strong" word to describe him.
Link:
Sina CEO - "Strong" Cao Guowei: Part 1
Sina CEO - "Strong" Cao Guowei: Part 2
Sina CEO - "Strong" Cao Guowei: Part 3
Sina CEO - "Strong" Cao Guowei: Part 4
Sina CEO - "Strong" Cao Guowei: Part 5
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 4
Go public myth: Fortune year up 9 times
Although the United States is the king of papermaking raw materials, but if enterprises do not go public, Zhang Yin not the wealth between 2001 up nine-fold from last year Hurun China Rich List of 36, 3 billion yuan assets, jumped to the first of this year, 27 billion yuan of assets. Hurun China Rich List and the previous two richest man Huang Guangyu similar, Zhang Yin go public to the wealth of instant expansion.
This year, on March 3, Zhang Yin's the Nine Dragons Paper (2689.HK) successfully go public in Hong Kong, and eventually obtained 578 times over-subscribed, fund-raising 3.8 billion Hong Kong dollar. Global sale is completed, Zhang Yin family holders Nine Dragons Paper74.7% of the shares to IPO price 3.4 HK dollars, Zhang Yin family's shareholdings in the IPO market when it reached 10.5 billion yuan.
Landing the Hong Kong Stock Exchange Main Board, Nine Dragons Paper has triggered an upsurge of Hong Kong retail market, many of whom are President Li Zhaoji Hendrson Land, New World Development Chairman Zheng Yutong and Kerry Group Chairman Guo Henian heavyweight such as Hong Kong tycoons. At that time, the Hurun already in speculate, Zhang Yin "very likely be the first to win China's richest country women."
Go public, Nine Dragons Paper shares climbing higher and higher. Especially in September announced in late go public after the first annual report, "the company realized net profit of 1.375 billion Hong Kong dollar, an increase of 352.6 percent" positive again pushed up stock prices, forecasts for more than nine Hong Kong dollar, the company created go public after the stock increases more than 2.6 times the total, with brilliant achievements, Zhang Yin once again the value soaring.
In accordance with the Nine Dragons Paper on the 11th 9.27 Hong Kong dollar's closing price, Zhang held 74.7% of the market value of assets Yin couples name has over 28.7 billion Hong Kong dollar, which she had not included in the waste paper recycling in the United States and related transportation business assets.
Women's richest man Zhang Yin I still ambitious, the performance at the recent conference, Zhang Yin said: "In the next year, our goal is to increase annual production from the current 3.3 million tons increased 62 percent to 5.35 million tons; by 2008, the company's production will reach 7.15 million tons, is expected to become the world's largest packaging manufacturers. "
Source: 东方早报 Chen Hua Oct. 12, 2006
Link:
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 1
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 2
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 3
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 4
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 3
The first barrels of gold: "waste paper is the forest"
A "paper is the forest", and help wealth Zhang Yin opened the door. Simply put, she is by using waste paper to paper made their fortune.
In China, engaged in the businesses of many people, but not many people make a lot of money, Zhang Yin to this threshold is not high in the industry has achieved big business, first on their own entrepreneurial courage, and the other is the wisdom of constant mental and physical operation .
In 1985, Zhang Yin abandoned the Shenzhen Trust a joint venture under the generous treatment, a person carries 30,000 yuan veteran Hong Kong. That year, she was just 27 years old.
She was leading the industry into the "masters" of a paper mill is the director of the Mainland. Zhang Yin began and is reluctant to do this industry, but "masters" told her that waste paper is the forest, the future certainly from the paper industry to recycled paper resources development. The "master," said Hong Kong's imports from the pulp containing more water, the quality is not high, I hope that she can change this phenomenon.
Zhang Yin It was so into the "abrogation of waste paper" business. Within just a few years, Zhang Yin business in Hong Kong has been growing rapidly. Through the acquisition will be carried out to the recycling of waste paper, Zhang Yin set up their own firms and paper packaging plants. Along with the development of Hong Kong as an island of waste paper has enough Zhang Yin spent. Thus, in February 1990, Zhang Yin came to the global paper industry one of the most developed country in the United States, together with her husband Liu Mingzhong established America Chung Nam, to continue to engage in waste paper recycling business.
United States abundant waste resources and the China trade with the United States rose sharply, Zhang Yin wealth have become the helper. Reportedly, the frequent Sino-US trade, China's exports to the United States more and more containers. However, these containers are often returned to China and return empty, Zhang Yin carefully from the business opportunities found. She used these vessels returning from the United States shipped pull of paper, freight low.
Zhang Yin in the United States to buy the cheaper price of waste paper, it is so low freight through, she continually sent to the mainland for further processing factory, produce quality cattle cardboard, waste paper "renewable" has become Zhang Yin source of wealth. In 2002, she jumped to American companies export amount for the United States to the largest container company, and her factory in Dongguan become the world's paper production giant member of the packaging.
Hurun analysis, China's goods are mostly exported to the United States, very few people from the United States exports to China, Zhang Yin business model on the Special suddenly famous. In 1990, Zhang Yin of papermaking raw materials company America Chung Nam has become the nation's largest papermaking raw materials exporters, and has been reelected. Now America Chung Nam is the world's largest paper raw materials exporters, export more than 5 million tons, and an average 30% increase in business in the United States, Europe, Asia, the export industries in the United States ranked the number of containers China ranks first.
Link:
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 1
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 2
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 3
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 4
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 2
Mysterious Magnate: Send Attorney Opinion Letter request was not among
According Hurun said, Dongbei, Fujian, Dongguan, Beijing, Wuhan, the five major Chinese tycoons "stealth", the search through the 2008 Regal China practice, he found that the five places in the wealthy hardest investigation, it is a mysterious.
Zhang Yin at the same time and one of the Northeast, Dongguan close to the two places. It is understood that Zhang Yin was born in the Northeast, while domestic focus on the cause of Dongguan.
In 1987, in Hong Kong Venture 2 years she started to invest in China to choose partners, is the first stop in the northeast. Zhang Yin and paper mill joint venture Yingkou in Liaoning, and very quickly have been successful. Later, she and Wuhan Dongfeng paper mill, a paper mill in Tangshan, Hebei joint venture, to further expand the scale of investment.
Zhang Yin then Dongguan in Guangdong on the career reached a peak after another. In 1988, she established in Dongguan factories owned their own - Dongguan Chung Nam Paper. In 1996, Zhang Yin in Dongguan and investment 110 million US dollars building the Nine Dragons Paper, the United States will be high-grade waste paper for the production of cattle cardboard. In July 1999, Zhang Yin continue to inject 110 million US dollars for the second phase project of the expansion. In 2004, Zhang Yin once again put more than 100 million US dollars, the third-phase project expansion. As of June, Dongguan Paper production scale reached 3.3 million tons, becoming the world's few giant member of the production of packaging paper.
Therefore, Zhang Yin entrepreneurial 18, Hurun research departments in finally heard a Dongguan "doing great" entrepreneurs, Zhang Yin wealth which first surfaced, gradually began known. In 2003, Zhang Yin first boarded "Hurun China Rich List," she to 2.5 billion yuan of assets ranks No. 17.
Although it has been three years in a row into the wealth list, Zhang Yin present in the country is still high visibility - more than a year before the 2005 Forbes China rich list, Zhang Yin only 1.5 billion yuan of assets, not ranked eyes from the first 107.
Zhang Yin, I rarely appeared in public occasions. Shanghai Oriental Morning Post reporter yesterday on the Nine Dragons Paper for an interview, office staff informed, Zhang Yin most of the time in the United States, generally only a board of directors or shareholders in the General Assembly when returned to China.
Yesterday, when Zhang Yin was formally declared to be the richest man in China's first woman when she was still in the United States.
Link:
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 1
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 2
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 3
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 4
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 1
Mainland's richest man by the first title won --- 49-year-old female of Heilongjiang Zhang Yin people yesterday to 27 billion yuan worth, go ahead and "2006 Hurun China Rich List."
"She is the world's richest independent entrepreneurial women, which is more than the United States talk show host Oprah Winfrey and" Harry Potter "author JKRowling." Hurun said that China has been the role of business women in the "dramatic changes" from start to play the protagonist of the story of modern China.
British Hurun China yesterday announced the birth of the first woman's richest man.
27-year-old, Zhang Yin carries 30,000 yuan alone their battles Hong Kong. 49-year-old, she became the 2006 Hurun China Rich List new richest man, assets reached 27 billion yuan. China's richest man on the first day of women, she listed companies Nine Dragons Paper (2689.HK) shares yesterday rose 2.7 percent, the day was Zhang Yin wealth within added more than 1.7 billion yuan, up 28.7 billion Hong Kong dollar.
The less known the richest man in the domestic first woman in 22 years assets rose 900,000 times! And for her to create huge wealth, it was "the collection of waste paper," the eyes of the ordinary people broken businesses.
This list Hurun manufacturers such assessment: Zhang Yin is not only the richest man in China, she also has become the world's richest tycoons women start from scratch. British female idols - "Harry Potter" author Rowling's assets is 1 billion US dollars, the United States famous female talk show host Oprah Winfrey is 1.5 billion US dollars, Zhang Yin of 3.4 billion US dollars worth higher than them two or three times .
However, and Rowling, Winfrey different yes, Zhang Yin Although more, but most people she knew nothing about.
Link:
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 1
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 2
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 3
Zhang Yin: "The Collection of Waste Paper" Is A Collection of 28.7 Billion Hong Kong Dollar: Part 4
Revelation Peng Xiaofeng Growth Experienced: Part 3
[Dialogue]
Peng Xiaofeng have subscribed to the "harsh" requirement
Wang Dehe disclosed to reporters Peng Xiaofeng his talks with the main contents of half an hour. He said, sum up, Peng Xiaofeng in half an hour, described an industry dream, and made two requests.
Asked Xinyu government supports 200 million yuan
Reporter: Peng Xiaofeng to what you raised two demands?
Wang Dehe: One is the need to ensure that "LDK Solar" production of power for 24 hours; Second, the government needs the support of 200 million yuan of funds.
Reporter: 200 million yuan capital investment may small, how do the event of failure? Then how you think?
Wang Dehe: 200 million yuan, Xinyu, is not a small number, in 2004, annually, Xinyu financial revenues only 1.8 billion yuan or so. Can produce 200 million yuan is a problem, more importantly, will this huge sum of money loaned to a private enterprise, once the problems, my great political risk. However, in order to seize the opportunity, you must take risks. However, I watched the "LDK Solar" procurement polysilicon films equipment orders before the money allocated to them.
Reporter: This 200 million yuan of funds is how to resolve?
Wang Dehe: to gather sufficient support this 200 million yuan government, headed by me personally find Jiangxi Province International Trust and Investment Corporation, as we are the old customers, Jiangxi trust of our very confidence, we secured Xinyu City Financial, issuing trust products financing 100 million yuan. The remaining 100 million yuan, they must be rigged up, Xinyu City Financial raise the tens of millions of yuan, Jiangxi provincial financial department to support a part of, and then lend the Xinyu 30 million yuan.
"LDK Solar" miracles due to positioning accuracy
Reporter: two years, the establishment, construction, the New York market, and Asia's largest provider of polycrystalline silicon film. Do you think that the "LDK Solar" Why create this series of myths?
Wang Dehe: First of all, because of Peng Xiaofeng accurate strategic choice. At that time, this industry Although China has had some solar electronics makers, such as Suntech-Power; also had some solar assembly plants, such as the Canadian solar companies. However, in the upper reaches of the industry chain, silicon of this link into the enterprise not much. This should be our very fortunate thing. The strategic choice, the LDK choose the first step in a very correct move, forward-looking; Another is that Peng Xiaofeng human resources input.
Reporter: back again before the decision, you afraid of?
Wang Dehe: This year in July, "LDK Solar" After one month after the successful listing will be 200 million yuan loan company with interest in full restitution Xinyu city, I take the risk of a successful conclusion. Looking back on the development of the whole thing, is a bit mean, certainly there are risks listed unsuccessful. It can only do we actively explore a victim of industrial development.
[Scores]
"LDK Solar" is expected to contribute to 2001 revenue 3.6 billion
This year, on June 1, the LDK Solar success of the New York Stock Exchange in the United States, the history of China's enterprises in the United States issued a single one of the biggest IPOs.
According to Wang Dehe, currently "LDK Solar" already has 1,000 megawatts of polysilicon film production. According to the board by the end of July in the United States released the information, to 2009, "LDK Solar" to reach 1,600 megawatts of capacity than the original plan three years ahead of time.
Wang Dehe operator has been an account, if the 6 percent tax levy, "LDK Solar" an annual output value of 60 billion yuan, can contribute Xinyu tax 3.6 billion yuan, which is equivalent to that the government borrowing 200 million yuan of security 18 times. In Wang Dehe plan, then, Xinyu there will be more funds to support such as "LDK Solar" such enterprises developed.
Source: 信息日报 Deng Qiuyan & Zhong Jinping & Wu Xinrong Oct. 10, 2007
Link:
Revelation Peng Xiaofeng Growth Experienced: Part 1
Revelation Peng Xiaofeng Growth Experienced: Part 2
Revelation Peng Xiaofeng Growth Experienced: Part 3
Revelation Peng Xiaofeng Growth Experienced: Part 2
[Venture]
The resignation of three years decided to start business
Work experience accumulated foreign trade
Peng Xiaofeng 1993 years after graduation, assigned to the Jian City Foreign Trade Bureau. Teacher Li Peng Xiaofeng group said Peng Xiaofeng to the Foreign Trade Bureau, mainly responsible for foreign trade aspects of the work carried out very good work. Three years later, Peng Xiaofeng decided to resign business. At that time, Jian City Foreign Trade Bureau staff also called the school, hoping to retain Peng Xiaofeng.
Founded companies
On March 24, 1997, Peng Xiaofeng incorporated Liuxing Industries Limited, the company's main import and export trade, is a professional production of the Occupational Safety and Protective Equipment entity enterprises. At the same time, Peng Xiaofeng Suzhou City, Jiangsu Province invest in the construction of the Suzhou Liuxin Industrial Company Limited, the company is Labor Insurance clothing, safety shoes, gloves labor insurance, occupational clothing, and other export trade-oriented production trading entity. In July 2005, Peng Xiaofeng incorporated Jiangxi LDK Solar Co, Ltd., personally as chairman and chief executive officer.
■ behind-the-scenes story
Half an hour finalized "LDK Solar" settled Xinyu
Xinyu City Party Secretary Wang Dehe Fung Yin arranged to
As an "insider", Xinyu City Party Secretary Wang Dehe disclosed to reporters the introduction of "LDK Solar" behind-the-scenes stories.
In 2005, introduced by friends, Peng Xiaofeng know Wang Dehe. Thus, the two Had.
Wang Dehe told reporters that in 2001, then-Deputy Mayor of Shangrao City he started to pay attention to solar energy industry. In order to understand the solar industry, Wang Dehe also specialized rushed to the Institute of Shanghai Jiaotong University Solar ask for advice, where he knew not only into the solar heat, but also into electricity; know that the Principle of solar lights ... … Wang Dehe in Shangrao to organize a solar cell assembly plant. However, shortly afterwards, he was transferred to Yichun, this issue was temporarily shelved.
But Peng Xiaofeng in Xinyu founded the Liuxin Industrial Park, shortly after construction started, the development of solar energy industry has brought the idea of this naturally aroused Wang Dehe that dream.
According to Peng Xiaofeng, a familiar source, because production of Labor Insurance products are mainly exported abroad, Peng Xiaofeng often travel to Europe and the United States and other countries. In Germany, the Netherlands and other countries, exchanges in customers, many others in the use of solar power to Peng Xiaofeng feel fresh. Since then, Peng Xiaofeng started research on the solar energy industry. However, in this production chain, from whichever part of entry, Peng Xiaofeng heart or no spectrum. Later, he met with the American GT Solar, a solar power industries began the prospects clear.
At that time, Peng Xiaofeng alternative sites in addition to Xinyu, there are Suzhou, Jian, and other places. Peng Xiaofeng in the initial program, in the construction of solar Suzhou industrial base, is a labor-intensive industries to the Labor Insurance supplies production, transfer to Xinyu. But in the end, and Peng Xiaofeng Wang Dehe only half an hour of talks, finalized this new high-tech enterprises finally settled down in Xinyu.
Link:
Revelation Peng Xiaofeng Growth Experienced: Part 1
Revelation Peng Xiaofeng Growth Experienced: Part 2
Revelation Peng Xiaofeng Growth Experienced: Part 3
Revelation Peng Xiaofeng Growth Experienced: Part 1
On the 9th, this newspaper reported the Jiangxi Anfu membership entrepreneurs, LDK Solar Co, Ltd. Peng Xiaofeng, chairman and CEO of one of "Forbes" "China rich list" sixth news. For a time, Peng Xiaofeng's name is widely known in Jiangxi. Only two years of a business enterprise, its head in a short period of time that we can into the "Forbes" "China rich list" sixth? Peng Xiaofeng in the short term is how to create miracles? The original "LDK Solar" will be settled in Xinyu why? ... All these have aroused the concern of readers.
Our reporter Alliance Peng Xiaofeng himself and Xinyu City Party Secretary Wang Dehe, teachers and students Peng Xiaofeng, Peng Xiaofeng successfully opened fully behind the story.
■ interviewed
Peng Xiaofeng keeping a low profile
This Nanchang reporter: on the 9th, the news through Peng Xiaofeng, a junior high school students linked to the telephone Peng Xiaofeng himself. Peng Xiaofeng intent that an interview to reporters, said just know that he is one of "Forbes" "China rich list" in the top ten. He said the company, temporarily allow anyone to media interviews, and then they politely declined the interview.
■ successful course
The resignation of graduation three years on business start
"Peng Xiaofeng boarded the Forbes rich list is well-deserved, we have this more than a year of efforts have not been in vain." On the 9th, Jiangxi LDK Solar Co, Ltd. the source said. Teachers impression, Peng Xiaofeng like learning; company employees in the eyes of his amiable, good at business. The reporter also tried to Peng Xiaofeng periphery of the interview, let more people understand the Forbes new favorites.
[Families]
Parents are businessmen
At 9:00 on the 9th, the reporters opened "China Anfu net", the website will be linked to the location on the front page of the "Peng Xiaofeng (Anfu nationals) among the top 10 tycoons mainland China."
Later, Peng Xiaofeng reporters and junior high school students - Township Chapter administered by the station Luo Jianhua contacted. Luo Jianhua excitedly said that he is only aware of the morning read newspapers Peng Xiaofeng boarded the "Forbes" "China rich list" in the top ten news. Peng Xiaofeng also to the telephone, told Luo Jianhua should not arbitrarily media interviews.
Students urged to consider, Luo Jianhua only briefly to reporters, Peng Xiaofeng 1975 was born in Anfu County Yang Mun Rural Square Village, the school has consistently been in the top three academic performance, parents Island Town has been doing business clothing, 1997 with Peng Xiaofeng to Suzhou venture.
[Academic]
Mathematical successes rods
Junior Secondary Education Top
The math teacher Peng Xiaofeng Wang Lifeng told reporters, Peng Xiaofeng junior high school results have been among the best, mathematics successes rods. 1990 Anfu County Junior High School Mathematics Olympiad, Peng Xiaofeng won the title. In 1990, Peng Xiaofeng from the Island Lake School, was admitted to the school's Jiangxi Province, when a math test him out.
In Wang Lifeng view, Peng Xiaofeng discourse is not a student, not only academic performance, and a person particularly good, Lok Sin application support, each school would go and see him.
Self-learning Japanese and German
On the 9th, Jiangxi Vocational Institute of Foreign Economic Management Department Head Li Zhiqun told reporters that in 1990, Peng Xiaofeng was admitted to outstanding results in Foreign Language Foreign Trade Jiangxi Vocational College (formerly called Jiangxi provincial foreign trade schools).
On Peng Xiaofeng, Li Zhiqun teacher said: "In addition to major programs, Peng Xiaofeng also self-learning Japanese, German, when schools do not open Japanese, German courses."
Jiangxi Vocational College of Foreign provided to reporters the school Peng Xiaofeng table, the reporter saw in the table in the school, Peng Xiaofeng 1975 was born and has worked for the Anfu County Fair next primary, Island Lake secondary school. See table from school, Peng Xiaofeng homework is good for all, in 80 or so.
"Basis accomplishments, Peng Xiaofeng compared with the other students is not very prominent, but he particularly diligent study, majoring in the courses very well." Jiangxi Vocational College of Foreign Associate Professor Ma Zhanfu told reporters.
Link:
Revelation Peng Xiaofeng Growth Experienced: Part 1
Revelation Peng Xiaofeng Growth Experienced: Part 2
Revelation Peng Xiaofeng Growth Experienced: Part 3
Ma Yun: "Liar" to the Billionaire: Part 3
Unique Style
However, because of various reasons, Ma Yun found in the career system is not suitable for him obviously. In early 1999, he abandoned all in Beijing, decided to return to Hangzhou to set up a small and medium enterprises services for the world's e-commerce site. Top of Hangzhou, Ma Yun, and the initial start-up team began planning a vigorous entrepreneurship. We decided not to borrow from friends and relatives, raising 0.5 million positions in Ma Yun Lake in Hangzhou Garden more than 100 square-meter home, Alibaba on here was born.
Speaking once, Ma Yun said have had hesitated, then in Beijing's famous Ma Yun has been a small, Yahoo, Sina and other networks have to pay out to call on him to join. However, Ma Yun still have repeatedly refused to consider the.
"One program, if 90 percent of people agreed that, I generally it will be dumped into the trash bin go, because this is not your own thing, others can be better than you, but what you can?" first day into Beijing, Ma Yun on the dream of creating a unique business website. At the time, almost all of them think, like engaging in a Yahoo portal, as the program is feasible, copies of the United States because it was already quite mature operating mode. But Ma Yun not, so he built a Alibaba China will be the most unique sites, not copy any one operating mode.
And it is this unusual, let Ma Yun from his cloud created by the top of this piece.
Source: 中国产经新闻 He Min Nov. 15, 2007
Link:
Ma Yun: "Liar" to the Billionaire: Part 1
Ma Yun: "Liar" to the Billionaire: Part 2
Ma Yun: "Liar" to the Billionaire: Part 3
Ma Yun: "Liar" to the Billionaire: Part 2
Lured by the Internet
Indeed, despite today Ma Yun has been called the Internet tycoon, in fact the technology on the Internet, he still do not understand. But his understanding of the Internet than anyone profound. Many people just thought that access to the Internet behind the technical problems, but would like to Ma Yun is the business model issues.
Initial and dealing with the Internet is 1995 in the United States, said Ma Yun first time in Seattle to the Internet, the website is logged Yahoo, he imported "Chinese" Key words, he was told there was no data. So Ma Yun will then host its own translation clubs website link boost, it immediately received from the United States, Germany and other five countries EMAIL back that that is what they see first Chinese enterprises, hope to have cooperation in the future.
So after returning home, Ma Yun quickly resigned, holding himself from the Las Vegas casinos, with 25 cents a share in the slot machine win on the 600 US dollars, started the "China Yellow Pages." The purpose of Office web site is very simple, that is the confidence of the enterprises on the Internet for people to see. At the same time charged to the cost of enterprises.
"Many young people are at night do believe 1000 Road, the morning following the original path. Chinese venture, it is not because you have excellent IDEA, but you are not to pay any price to go all out to do it. it has been proved that it is right. "Ma Yun This is the beginning of the idea of doing Internet, but also insisted he had always supported the idea.
"China's Yellow Pages" is China's first batch of Internet companies. By the end of 1997, Ma Yun and his team in the Beijing Foreign Trade and Economic Cooperation opened official site, online commodities trading market in China, such as a series of government sites.
Link:
Ma Yun: "Liar" to the Billionaire: Part 1
Ma Yun: "Liar" to the Billionaire: Part 2
Ma Yun: "Liar" to the Billionaire: Part 3
Ma Yun: "Liar" to the Billionaire: Part 1
Listed day, Alibaba's stock price has been rising eventually to attain 39.95 Hong Kong dollar. At this point, Alibaba's market value over 20 billion US dollars. Alibaba.Com Limited Chairman of the Board, Ma Yun direct shareholding Alibaba.Com Limited 28.37 million shares (0.56 percent) stake in the parent company through indirect shareholdings of listed companies 6.4242 percent stake, namely a 0.35287 billion shares of total equity, according to the same day closing price, worth nearly 14 billion Hong Kong dollar.
From "liar" to the madman
In August 1995 in Hangzhou's West Lake, while a civilian houses, a 30-year-old young man to the free press at home, in front of their face was connected to the Internet less well known. The speed of the Internet was very slow, the young people spent three half-hour before downloaded are only two seconds can be completed a screen. The only reason for him to do so just to prove that the Internet really exist others, his is not crook.
Five years later when the young people once again appeared before the media when he is the world's authoritative financial magazine "Forbes" Cover. "Forbes" essay is about his, prominent zygomatic, twisted hair, and naughty to his usual broad smile, with a five feet high 100 pounds heavier like naughty children. This looks strange people have the same build Napoleon also have the same great ambition of Napoleon. He is a globally renowned business-to-business e-commerce site Alibaba CEO website - Ma Yun.
"From the first day to the Internet, we are by others as a liar, and later when the madman, and today we madman to others, I have simply do not care about how other people look at me. In this society, you do not really have the significance of things, this is very important. "go today, Ma Yun said.
Link:
Ma Yun: "Liar" to the Billionaire: Part 1
Ma Yun: "Liar" to the Billionaire: Part 2
Ma Yun: "Liar" to the Billionaire: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
The significance of landing the Nasdaq
A lot of Chinese companies in the United States stock market have been successful, including Jiang Nanchun admired by the Chen Tianqiao. In order to do bigger companies, Jiang Nanchun thought to the United States Nasdaq listing and financing.
How can we persuade the United States capital markets? Jiang Nanchun for their Focus Media found four characteristics:
First, the performance of high-tech capability, and television advertisements almost;
Second, the audience, "Focus" and not "popular", in view of the different buildings and different groups of people;
Third, in a specified time frame corresponding to the broadcast advertising;
Fourth, the mandatory acceptance, in particular, and so the space elevator can only see LCD advertising. LCD advertising these buildings is characterized by corporate customers interested, they also want their product advertising to accurately reach target audiences.
Such a story with China, a huge market has brought waves of profit Focus Media, Jiang Nanchun believe his business model will persuade the United States capital. The facts have proven this point, the Nasdaq Focus Media in financing for China-related stocks among the most!
In Jiang Nanchun After 2002 a year of exploration blazing buildings LCD advertising market, a company called Target Media have sprung up everywhere, Focus Media had not begun to seize the occupied building market, with the ultra-low price strategy, which quickly became points people in this area only competitors. Faced with Target Media, Jiang Nanchun is reluctant to do too much evaluation, but stressed that there are many open data clearly show that the two can on the market share, and in 2005 received the 500 known advertisers elected winners of the "Sales of China's most outdoor media awards" and proud. But Jiang Nanchun expressions, or feeling can bring a Target Media Focus Media pressure. It is not hard to imagine, have hoped that the industry and create a monopoly position immediately formed the Jiang Nanchun, due to the emergence of Target Media, not all out to opponents to distraction to the defense. A more important point is that the Chinese market is so big a cake, in addition to Focus Media and Target Media, will not have new competitors in the coveted?
"I think just the opposite!" Jiang Nanchun firmly answered, "In fact, there is only one time of the competitors can be a threat to me, and that is when I developed End LCD screen, and then loaded machines in the office began three months after competition opponents can skip the research and development process, I direct competition with office space. year later, the enterprise would like to come do this is already no chance, because this time I have formed a barrier to continuing the strategic resources barriers. high-grade office space in Shanghai how many, this is fixed, do not change every year, you had the main office, basically you hold these sustained resources because you signed a long-term, exclusive contracts expire after you and renewal of priority, so that you put the exclusion of competitors. this floor is yours, not others forever play into. "
Jiang Nanchun was so confident, in addition to China's advertising sector not many reality shows 10 after China's media advertising market grasp, in July 2005 adopted in the United States in the Nasdaq-listed by the melting of 170 million dollars, is Jiang Nanchun the hearts of a tranquilizer. Both Focus Media, or Target Media, or hidden in the shadow of waiting for an opportunity shots "predators", "Circle floor exercise," the capital's strength is still a very important element. With the Nasdaq added this sum, together with Jiang Nanchun only sit fly economy class, living only live three-star hotel, apart from the washing of feet at no other luxury-loving, the day's work 16 hours, "vanity" under reflects the powerful "enterprise", which combined elements of character, a short time to shake Jiang Nanchun "advertising richest man" status, it does not seem possible.
"Well, what do you think the biggest crisis to you?" Reporter asked.
"I think our biggest problem is human resources. Gathered a lot of the Chinese media industry and the advertising industry elite. Advertising at that time when I contacted a lot of people, Who robbed from my hands over money, I know how powerful these people. then, I called one by one talk to them about, to do its best to dig them up. "Thus, Phoenix Tv, President Chen Congrong east, the outdoor media ZenithOptimedia Chen Yan, deputy general manager, Media Partner International Director of the National customers Zhang Jiawei, Beijing Fanenchangmei Communications Limited have been chairman Liu Xueyuan Jiang Nanchun strokes to command, he has become to show the "vanity" of the capital.
"If Several Key words used to sum up why you made today's success, which you would choose a few?" Farewell handshake when reporters suddenly asked.
"Creativity, imagination, vanity!" Jiang Nanchun smiled and answered.
Source: 人力资本 Chen Bin Sep. 15, 2005
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
The need to expand the scope of the new model
Although the new advertising model has attracted the first batch of customers advertising orders, but due to the huge, Jiang Nanchun was caught in a dilemma. The first batch of liquid crystal displays, the average price is 8,000 yuan, set aside property and contract-related costs aside, 300 LCD prices on 2400000. More importantly, the District 50 office coverage not attract more customers to make long-term advertising investment, Jiang Nanchun must in a very short period of time, the rapid expansion of the coverage area for office space, then product cost and labor cost will be suddenly, profits need a critical point, but the critical point to break through in the end is the total number of offices, Jiang Nanchun also in the hearts of not a few, but leave himself a dollar at 30 million bottom line.
"By May 2003 when the office has expanded to more than 100 homes, or in the dollar at a time, I feel quite embarrassed. Burning is, after all, their own money, then feel heart pain, day and night do not sleep. Later burned in the numbness, a burning feeling is not money, but decades of the youthful years. decade spent so much effort, spent a few months on, this time the pressure has never been encountered before. "recalls the scenes at that time, already out of the predicament or smiling Jiang Nanchun some bitterness.
If not at this time Jiang Nanchun additional investment, not only pre-cast waste of money, but only in hard to think of the new media model will be aborted. But if it continues dollar at a time, spread when is the end? The event that the last is "paid his wife lost soldiers at the same time", the results of a decade probably because this time the decision-making mistakes and fail.
In Jiang Nanchun the greatest pressure, it is necessary to persist in sufficient time, a substantial risk investment holding people take the initiative to find the Jiang Nanchun.
That person is Softbank Corp. chief representative of the Office of the Shanghai Xu Wei.
Focus Media, based in Shanghai, Jiangsu Road Zhaofengshimao buildings, and the Softbank Asia House has in China is the headquarters of Focus Media and Softbank is in the same floor, so Xu Wei Jiang Nanchun rise and bow not see, so it into the chat can meet friends. At first, Xu Wei Jiang Nanchun only know advertising, which was that the chat Jiang Nanchun do is focus on building LCD advertising. That might be, the listener interested, Xu Wei from other channels in detail about Jiang Nanchun innovative new media projects, and his decades of entrepreneurial experience. A meticulously detailed investigation, Xu Wei Jiang Nanchun exchange decided to find, after three hours chat End, Xu Wei and Jiang Nanchun has reached a preliminary financing agreement. Finally, Softbank decided to inject Focus Media.
"I used to do business, one is never lend money to other people, other people never to borrow money, as for financing, open their hearts have never had such thoughts. Burning of a six-month money, however, did not pick up, I I know that the previous valuation of this item is too simple in terms of financial resources and there are a lot of the difficulty, I have to want to do, then I can financing decision is the best choice, after all, when everyone brings firewood flame high. "For from the "burn own money" to "burn other people's money," Jiang Nanchun frank own changing landscape of the mind.
Venture Capital's accession helped Jiang Nanchun a great. With Softbank joined several rounds of financing, CDH, DFJ, Goldman Sachs, and so have a number of investment companies will be heavily into Focus. After Jiang Nanchun money, he quickly took the LCD screen in the country to broaden the scope, not just office space, including hypermarkets, apartments and golf courses, hospitals and other places. By the end of 2004 when the total revenue has reached 0.24 billion, a total of 15,000 LCD screen and some plasma TV hanging in the different buildings throughout the country next to the wall of the lift.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Advertisements from the temptation to lift
2002 Spring Festival, Jiang Nanchun decades of pioneering the first time ever, giving himself a seven days leave, and consequently stem from the Chinese New Year's, sitting in their favorite Chinese source book store, the "closed-door introspection."
"From 1992 venture started in 2002, I have in the traditional advertising industry made 10 years, I feel that after 10 years I should change. Advertising in the traditional areas, I find myself no longer has a strong competitive edge , I thought, I have 10 years done. right or wrong in the end. Lastly, I come to the conclusion that I did things that must be through, but it is wrong, because as long as this industry continues to do so, then you have to pay a lot. "Jiang Nanchun declare that after pondering the true thinking.
In fact, toiling in the past of the 2001, Jiang Nanchun times already begun "to deny" his decades of choice. Because business dealings, Jiang Nanchun understand Chen Tianqiao, when Chen Tianqiao has not yet become later the "China's richest man." However, several deep just after Jiang Nanchun on Chen Tianqiao business acumen and the strategic vision of admiration for it, Chen Tianqiao is envious of the success obtained by the "vanity." "Chen Tianqiao have good judgment industry, he gave me the biggest inspiration is always to create new industries, and others not in a crowded along." Jiang Nanchun said, "So, you ought to create an industry , and then rapidly in this industry and give it a monopoly, the only way you can really throw all the competitors behind. "
Therefore, Jiang Nanchun in the "closed-door" seven days after the decision to create a new industry model so that their enterprises will no longer be caught in the middle of agents and the media advertisers, but is itself a new media. However, what to do? While Jiang Nanchun hard pondering how to find a new industry model, how to create a new media on the elevator ride he experienced a sudden awakening.
On that day, Jiang Nanchun Pacific Department Store in Xujiahui to act on the results, such as in the moment when the elevator he was on the elevator door pasting advertising attracted, he found that people waiting for the elevator in that moment, there was nothing to do apart from concentrating on the people to see paste advertising, and there are no other things to do, but is this simple seconds time, paste advertisements would be left deep impression. If all packets office space elevator down, and then pasting advertising is not a very good new media?
"I think this elevator advertising creative quite fun, I lift got interested when I ITC in Shanghai, I will ask the ITC properties, the possibility of contracting the lift doors down. ITC properties people say that this is unlikely, no office doors will not become an advertising carrier. Later, I will give up this idea, but I think things in a perspective, I posted this door and if they do not, I may have a link small LCD TV? because I was LG's advertising agencies, and so we have LCD TVs are very familiar with. me to ask a number of office property, they feel that this is not an issue, but also quite interesting. therefore, I decided to try the. "
On their own AAPL rotten tongue, from June 2002 to December, Jiang Nanchun persuaded the first batch of more than 40 high-grade office space. By January 2003, Jiang Nanchun the 300 LCD screen stuffed into Shanghai's 50 high-grade office space adjacent to the elevator, at the same time, and China Merchants Bank credit card customers Hennessy wine, and other enterprises have become the first batch of advertisers. Jiang Nanchun out "Yongyi spread" era, the new "Focus Media" era.
Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10