Sina CEO - "Strong" Cao Guowei: Part 2

"Beyond" CFO

It is very difficult to present such Cao Guowei and linked to the description: very thin, retain a long hair. In fact, Cao Guowei study and work in the United States is the day that way, you will find that careful observation, may be affected by the impact of American culture, even wearing a suit, Cao Guowei will appear arbitrary, more often he did not like body wear cautious "formal clothing."

After graduating from Fudan University journalism department, Cao Guowei succeeded in making the United States the Master's University of Oklahoma Press and University of Texas Austin financial professional master's degree. Let Cao Guowei feel Fortunately, after graduation he did not like, as many financial officers to Wall Street, but chose the Silicon Valley, and the next few years is the Silicon Valley, "the most crazy era."

Because of the influx of international capital and various advanced technology-intensive orientation Silicon Valley, has created many miracles, and Pricewa terhouse Coopers as auditor of the Cao Guowei have the opportunity to come into contact with at all stages of development massive enterprise, audited Yahoo, Oracle, and other well-known companies , personally handling the IPO several companies, related to mergers and acquisitions are countless more cases.

In September 1999 Sina listed on the eve of the urgent need proficient in the United States capital markets financial officers joined, although at that time Cao Guowei also rarely landing sina.com, the development of the domestic Internet do not understand, but the concept of the media or Sina deeply attracted Cao Guowei , in a very short few days, Cao Guowei decided to join Sina.

In 2001, Sina operational adjustments, Cao Guowei return to Beijing as CFO. In addition to responsibility for financial management and investment management, would also include personnel, administration, legal background, the entire management system, starting from the perspective of impact on the internal control of listed companies, adjust Sina business.

"At that time there are still large number of the Internet bubble, practitioners lack of experience, in concept, there are some 'if not money eyeball' errors, my role is to allow those non-rational factors become rational." Cao Guowei said that while Sina's business model is not complicated, but the partners involved more, including technical cooperation, media partners, advertisers, and so on, and before the signing of the contract is relatively simple, there are also a large randomness in the approval process and the lack of effective control norms.

"Any project is a cooperation to make money, obviously do not see interest, the financial surely not fail too, has failed to say how." Cao Guowei from the financial point of the contract is destroyed, even though some contracts may have already recognized the CEO. 　

Link:
Sina CEO - "Strong" Cao Guowei: Part 1
Sina CEO - "Strong" Cao Guowei: Part 2
Sina CEO - "Strong" Cao Guowei: Part 3
Sina CEO - "Strong" Cao Guowei: Part 4
Sina CEO - "Strong" Cao Guowei: Part 5