Sina CEO - "Strong" Cao Guowei: Part 4

The strength of bridge

For many in the senior management of Sina, the incumbent CEO, "Laocha" reporting is a "painful" things. Not only because he likes to ask in the end, but also because of his control of the strong figures, many data can be blurted out, and even minor to a channel in a time of the flow data, he is not mistaken to say accurate .

With Wang Zhidong, Wang Yan, and other than several previous CEO, Cao Guowei some less passionate and idealistic colors, greater emphasis on rational and digital management. While Cao Guowei I figure on the very sensitive, the company is operating on the digitized continuously strengthen management.

"Figures speak with company management is a good habit of maturity and training results", Cao Guowei of digital understanding and management of persistent, and obviously he worked for years in Silicon Valley, but also in financial descent, and the establishment of this invisible his communication with investors as a bridge.

In April 2001 Sina landing NASDAQ is the Internet bubble burst during the first week of listing on the Nasdaq down 700 points, but at the end of 2001 all the institutional investors have to withdraw from all of Sina. The second half of 2002, due to the wireless business and advertising rebound, some foreign institutional investors renewed concern Sina, a famous Tiger Fund is invested in Sina's then.

"Because of the time difference, then all of them are in the middle of the night and investors exchanges, and their understanding of China's Internet is very difficult, particularly it is very difficult to explain the wireless business." In Silicon Valley work and life experience, Cao Guowei easily concepts, ideas, positions and so on and offshore investors seamless exchange, it is not just foreign language can do good things.

Especially after Mao Daolin separation, investor relations on all areas of work by Cao Guowei responsible.

Most investors favor or Cao Guowei Sina wireless connection in the two acquisitions. In January 2003 Sina successful acquisition Xunlong, this acquisition is the Internet sector was considered the most successful acquisition cases, the profit contribution Xunlong year than the purchase price, and early in 2004 Sina's shares once even break 40 US dollars.

Cao Guowei think that the timing is very important acquisition, although the acquisition of a second than the first acquisition in negotiation skills, and other aspects of the contract signed more mature, but the overall effect is not the first acquisition as greater efficiency. By the end of 2003, China's wireless market is the most popular, by the end of December acquisition Wangxing all the details have been agreed upon, and even lawyers have been waiting for signing up, but at this time of Cao Guowei has hesitate.

"At that time have already felt the wireless market adjustment could occur, so that Sina contract to a half of idle time." Cao Guowei said that after his stopover in Shenzhen to Hong Kong, one of the founders of the Wangxing Wang Bin (now a senior vice president of Sina) rushed to the Shenzhen airport, a meeting with him to risk-sharing, continue to discuss the possibility of acquisitions.

Cao Guowei recalled that, as consensus has been reached, only spent more than one hour's time, two people set up a very complex structure, not only offer much pressure down on the risk control Sina also have a very good protection. Cao Guowei did not expect that the acquisition Wangxing structure, the industry has become in the case of an acquisition of SP model, after many SP acquisition, as a model.

SP in the two laid the acquisition within a certain period of time Sina's dominant position, let investors see that as a master of acquisitions Cao Guowei, and Sina in advertising revenue continued to climb, let people see a strong, pragmatic Cao Guowei . However, more investors may still expect him to be able to create a new surprise, after all, Sina also owns the accounts up to 380 million US dollars for the acquisition of capital, "The acquisition is the need to" Cao Guowei said.

Link:
Sina CEO - "Strong" Cao Guowei: Part 1
Sina CEO - "Strong" Cao Guowei: Part 2
Sina CEO - "Strong" Cao Guowei: Part 3
Sina CEO - "Strong" Cao Guowei: Part 4
Sina CEO - "Strong" Cao Guowei: Part 5