Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6

Anti-logic, fighting for the future

Jiang Nanchun lead Yongyi dissemination of IT in the unified advertising market in Shanghai, the most exciting IT advertising campaign is a "LG Flatron" from the battle can be seen as a successful Jiang Nanchun "password" is "anti-logical strategic vision" .

In 1998, LG has only just entered China, the LG bid Yongyi dissemination of advertising agents, bidding, Jiang Nanchun advertising planning programs will be aimed at the "LG Flatron" products. "At that time we all think that this is the flat panel display products simply no one to buy when there are also many ordinary LG-class products, but I think we must prepare for war for the future of warfare." Finally, LG believe that the spread of the Yongyi advertising programs, Jiang Nanchun started to inject money into "LG Flatron" products. The first year, playing a lot of Yongyi dissemination "LG Flatron" advertising, but the product does not see any great improvement. By the second year, Jiang Nanchun withstood the pressure to "LG Flatron" advertising is throwing a lot of money, as a result, product sales suddenly opened up a gap. "The first year, the sale of 50,000 units; second year rose to 660,000 units, the third year has reached 890,000 units, by 2000, 'LG Flatron' has become the spokesman for the Flat Panel Display."

"Throwing so much money to drop it on advertising, not risen, still smashing, and you is based on what kind of judgment?" Asked this reporter.

"At that time, I think two points: First, I believe that we are the traditional products on the market there is no advantage, channels have not competitive, with Samsung, Philips simply can not fight, is not as good as the access to this market to the high-end fight, a most high-end image, and then bring along other product sales; second, as long as we actively to grab a flat panel display market, I believe that within two to three years, will replace the flat panel display spherical display. terms from the industry trend This is a natural development of our strategy is very clear, so you must follow-up products take a very anti-logic approach, we must not do so in accordance with normal logic, the most safe is the most dangerous, most unique method of the most effective . "

For so many years, every night, Jiang Nanchun return home must be seen from one hour of professional books and magazines. Focus on one point and in a timely manner to add "nutrient" and then have the support of analysis and data "Normally a card", coupled with hard work, opportunity and success naturally will not miss like Jiang Nanchun such people.

Link:
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 1
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 2
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 3
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 4
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 5
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 6
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 7
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 8
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 9
Jiang Nanchun: Do The Buildings That Television Advertising Richest Man: Part 10