Blackstone 600 Million US Dollars Investment Bluestar: Part 3

Blackstone secret reasons for the choice Bluestar

Twice after Bluestar acquisition has become China's largest European-funded enterprises.

Xinghuo Chemical Plant acquisition success, let Bluestar started to seek capital as the link to the rapid expansion in the road. The three major difficulties in the Department of Chemical Engineering Enterprise: Jiangxi Xinghuo Chemical plants, synthetic materials plant in Nantong, Chenguang Chemical Research Institute, Ren Jianxin was resolved. After Bluestar acquisition synthetic materials plant in Nantong, Jiangsu Wuxi petrochemical plant, the depot Beijing, Lanzhou, of the plant, in 2002, the total assets of Bluestar by the past 0.5 billion to 4 billion yuan.

In the minds of Ren Jianxin, the largest chemical dream has been done for many years. In 2002 around the Spring Festival, Ren Jianxin in the meeting expressed the hope that the establishment of China National Chemical Corp., "China has China National Petroleum Corp., China Petrochemical Corp. Without China National Chemical Corp., after the dissolution of the Department of Chemical Engineering chemical enterprises scattered around the , after joining the WTO to competition with foreign enterprises. "Ren Jianxin subsequently drafted on the establishment of China National Chemical Corp. report by the State Economic and Trade Commission and the Central Enterprise Work Commission. "He will be individual ideals and the country's goals, policies very well," Bluestar said a house staff.

Bluestar and approved by the State Council in China Haohua Chemical Industry (Group) Corp. jointly established China National Chemical Corp. Ren Jianxin and appointed as general manager after the former Ministry of Chemical Industry, a person commented: "This time, the central government will be able to China National Chemical Corp. to Ren Jianxin, is a recognized him, because China National Chemical Corp. shoulders integration, the development of China's chemical industry task. "

Undoubtedly, until the China National Bluestar Chemical Corp., a system except oil, China's largest chemical manufacturers, and China National Chemical Corp.'s 11 listed companies, to become a huge beyond imagination in the "China National Chemical Corp . line. " And this undoubtedly would make one of the reasons Blackstone mouthwatering.

However, in addition to the domestic public knowledge, "China National Chemical Corp. Lines", Ren Jianxin there is a strength of "foreign aid" contingent. Blackstone and this has also become the courage to choose a Chinese state-owned enterprises an important reason.

The internationalization of the road, China Bluestar Group each have attracted a lot of exposure. Early in 2006, the French Adisseo company mergers and acquisitions, to become the world's second largest methionine production enterprises. In October, the wholly-owned acquisition of the French company Rhodia Silicone business, so that the organic silicon production capacity Bluestar one of the first three. According to the French media, twice after Bluestar acquisition has become China's largest European-funded enterprises.

In fact, of strength, the rising star Bluestar Group is not strong, even with China National Chemical Corp. Support for transnational mergers and acquisitions also is not easy. Like started the same year, Ren Jianxin shrewd business perspective, accurately grasped the malls on every opportunity.

After a series of mergers and acquisitions, Ren Jianxin so summed up: "Bluestar Group in the development of mergers not taking some detours, from the market because of the initiative are to identify merger targets, and always on a clear dedication to the main goal, which was aimed at Chemical New Material this international emerging industries to take advantage and stronger. "

French Adisseo company methionine its business with a market share of 29 percent. China, as the world's second largest producer of feed, animal nutrition methionine as a main feed additives, and the market demands in a year about 10% the proportion of growth.

Silicone The situation is the same. Bluestar organic silicon production ranks sixth in the world, the upstream edge in the French Rhodia's fifth place in the world in production capacity, the advantages not only in the upstream, downstream and also in the very advantages. Rhodia technology companies not only leading international, also owns mature market sales channels.

The proper goal of the merger is the premise, we should be able to buy, it needs time.

In 2003, when China experienced "SARS" attack when Bluestar began negotiating a three-year deal. In order to avoid unnecessary interference and volatility, everything is kept secret. Through unremitting efforts, in January 2006, successfully acquired French Adisseo Bluestar Group 100% stake in France has become China's biggest direct investment.

Since the completion of the merger, so that the Sino-French investment surplus of close to balance, and therefore foreign investment by the French government, such as the Department of the highly affirmed.

The current, the same year in October, Bluestar smooth 100% acquisition of Rhodia company silicone business. Two major mergers and acquisitions that Bluestar achieved our traditional areas of the chemical industry in methionine zero breakthrough, the silicone monomer production capacity will reach 420,000 tons, the production scale ranks third in the world.

Mergers and acquisitions not only to scale, Ren Jianxin view, rely on "market for technology" is the road impassable, the only cross-border technical issues can be resolved. Thus speedy resolution of the methionine, silicone, and a group forefront of technical problems, Bluestar also further improve the industrial structure, extended the product chain, was simply unable to solve the domestic downstream processing of high value-added products, the operating structures of the overseas platform truly become international operations enterprises.

Currently, Bluestar's three overseas companies (another is Australia's largest polyethylene producer Qenos company) production and management has shown a good momentum of development, Bluestar silicone International Inc. 2007 1,2 on actual sales income over 2006 in the same period increased by 5.01 percent, especially after the signing of the deal, the company received Airbus, the large companies such as Renault orders, which fully shows the customer Bluestar company management and operations of confidence.

"Bluestar acquisition of all overseas must have synergy." Ren Jianxin insisted. Adisseo completion of the acquisition, the company plans to use Adisseo leading global methionine production of patented technologies in a new world-class domestic scale methionine devices. Methionine when their products in the global market share will be further enhanced to become the world's most competitive animal nutrition and additives production and operators.

At the same time in 2007, Bluestar using Rhodia technology in a new domestic output 400,000 tons of organic silicon monomer unit. When Bluestar organic silicon production capacity is expected to become the world's second. At the same time, the use of the French company Rhodia Silicone Technology full implementation of the expansion plan downstream products, a substantial increase in the varieties of silicone products and brands, upgrading product quality.

Apart from the size and the market, Ren Jianxin also settled on foreign markets. Adisseo and Rhodia is a world-renowned companies established companies, these companies global sales network coverage of over 100 countries and regions. Bluestar is integrated sales network resources to enable it to better play the sales synergies, through global marketing network and platform occupies a greater market share.

Ren Jianxin said: "capital operation is the most advanced stage. Enterprises can let authorized capital market, testing whether the enterprise is the sole criterion for success. Investors in the enterprise valuation higher than the value of your acquisition, the purchase and that we integration was successful, value-added, there is a synergistic effect. "

Link:
Blackstone 600 Million US Dollars Investment Bluestar: Part 1
Blackstone 600 Million US Dollars Investment Bluestar: Part 2
Blackstone 600 Million US Dollars Investment Bluestar: Part 3
Blackstone 600 Million US Dollars Investment Bluestar: Part 4