Xu Jiayin Hengda Real Estate

Xu Jiayin1996, founder of Hengda Real Estate, 2002年entered the "King of energy", will be renamed "Hengda Real Estate" to achieve backdoor listing. 2003, Xu Jiayin will Guangzhou's Huadu Lvjing Real Estate Development Co., Ltd. 90% of the equity placement "Hengda Real Estate." 1999, Hengda Real Estate Enterprises in Guangzhou is ranked 30-seventh overall strength, leapt to sixth in 2000, fourth in 2001, 2001, Guangzhou City, is ranked 10 major investment in the development and construction of the Fourth Group , And all this only spent a short period of only six years time.

Xu Jiayin

Cost management and control capabilities has been the core of Hengda

Xu Jiayin statement since there is no "questions, the property market," nor is there any "magic." He believes that today's achievements in Hengda, a major with two points, a market positioning is a strategy in place. For a project to market orientation, have a highly targeted, clear objectives, what is what, then in the architectural design, landscape planning, community support, etc. must be carried out around this location; strategy in place, That is, have a clear direction, the implementation strategy in every detail must be in place. From this point Jinbi Garden, Jinbi Royal Water Villa on the popular sales can be verified.

Jinbi Garden development from 1997 to date, has completed the development of cumulative sales of nearly 600,000 square meters area. Jinbi and from the Royal Villa with water, planning, implementation and selling only spent a total of more than six months time. The development of high-speed and cost control in the whole process so that the Jinbi series brand on the market can always maintain a strong competitive edge.

In addition, cost management and control capabilities has been a Hengda the core. Such control is not reflected in a specific area, but the whole process of control. We ensure the quality of the premise, from the land reserve, built on the development, planning and design, construction, marketing, property management, and all other processes must be in place on cost control, coupled with scale and lower costs.

Capital players bigger and stronger real estate

Xu Jiayin the media Tanchen the purpose of the acquisition of energy-king, through the integration of a listed company's capital structure platform and, through this platform will be all kinds of tangible and intangible assets and integration of social funds, real estate and other fields to further expand Strong. Hengda King has now changed its name to Energy Hengda Real Estate, the company also indicated that the reorganization of assets and capital to accelerate the pace of the operation.

The charm of the land

Guangzhou Hengda in the land at one stroke to win the auction block-ship, and prepare them for this block planning for the whole River in the high-end residential quarter, the unit's main event Hengda positioning extended to new consumer groups, such Hengda The flats on the gradual improvement of product mix, both in the face of Regal Jin Bihua top House, but also against the majority of the salaried class Jinbi Garden, the white-collar workers are facing the city of Xian Ting Bibi water and living like this for the old town The success of the block-ship.

On the real estate bubble

Xu Jiayin that the vacancy rate increase in the property market is an important signal, it shows that the overall market supply and demand changes. However, because the real estate market also experienced a number of fluctuations, the real estate market to improve macro-control capacity of many, many enacted to prevent overheating in the real estate market policy, the entry threshold of the real estate industry than before, plus On the consumers themselves are also increasingly mature, the development of the real estate market there is still a certain space, but certainly very intense competition, which requires developers to continue to upgrade their competitiveness. He believes that from an overall perspective is optimistic about the environment, Guangzhou in the land grant system, pre-sale management of the growing maturity on the formulation of norms, contribute to the healthy development of the property market, a decrease of developers in the development of the burden, and Guangzhou The real estate market will be increased in volume but in terms of price, there will not be much volatility.