ELong New Head of the Post, People-Oriented Restore Business Confidence:Part 1

October 8, when Cui Guangfu first sitting at his desk eLong CEO, would not satisfactory financial report has not shaken any of his confidence, "I am pleased that in this present both challenges and opportunities of the moment to join eLong the company, I will continue the company's ongoing transformation, eLong efforts to become a more companies create strong companies. "

Although many people have pointed out numerous times, in the scale of challenges and opportunities, all sorts of factors have to face too much pressure eLong. However, as the well-known financial blog website Seeking Alpha analysis noted, the current eLong good assets, cash reserves to 156 million US dollars, and there is no liability; eLong has since listed the total annual revenue growth of 20 percent or more in the next 1 , should be close to 50 million US dollars. At the same time, eLong nor small-scale enterprises, as China's second largest online travel businesses, eLong has more than 2,000 employees. While Expedia shareholdings in eLong, but also to bring the confidence of investors - after all, in the global online travel market, Expedia not only plays the role of super businessmen, it is a successful model.

P & G has in the FedEx Kinko's work and years of Cui Guangfu even clearer understanding that the term of office in order to record a good performance, especially with the 2008 Beijing Olympics the opportunity to eLong can rise up suddenly, by relying on nothing more than the team is united enterprise customer support and market recognition, which is the current efforts to improve the eLong.

The establishment of a "people-oriented" enterprise culture
In 2007, "11" has just passed, eLong several call center employees received from the CEO Cui Guangfu of an e-mail, the contents of the letter is very simple, just to eat lunch together about their casual chat.

"Frontline staff the best understanding of the actual situation of the company, decision-making at the same time many companies to pass messages to customers. Them more exchanges and can be the most direct customer feedback from companies, but also can help me on some of the company's strategic thinking that. "Cui Guangfu values and staff exchanges, once there, he will be invited to 7-8 months frontline staff had lunch together, the understanding of their work, listen to their opinions and suggestions company.

Before joining eLong, Cui Guangfu has held FedEx Kinko's managing director in China. In his term of four years, FedEx Kinko's rapidly growing field of Digital Printing for the domestic market leader, the country has 16 service centers and 300 employees. The FedEx Kinko's in office before Cui Guangfu more in P & G China Limited work over 12 years, P & G companies in China for the distributor and retail network coverage system set up to a leadership role.

Although P & G to FedEx Kinko's, and then to the eLong now, the three companies are very different in their respective industries, but their fundamental is the same, and that is a strong sense of identity with employees and enthusiasm. Foreign investment in China for many years in charge of the management of enterprises, Cui Guangfu can clearly see that, encouraged by the staff morale, enhance their sense of honor and the establishment of the company people-centered corporate culture, has a very important significance. Any international management companies need a strategy of localization process, how we can properly implement the parent company of sound strategic approach and local companies to digest integration as a strategy for the development of enterprises in China for the progress is essential.

Link:
ELong New Head of the Post, People-Oriented Restore Business Confidence:Part 1
ELong New Head of the Post, People-Oriented Restore Business Confidence:Part 2