ELong New Head of the Post, People-Oriented Restore Business Confidence:Part 2

This localization color for eLong very strong enterprises, typically with a strong "offensive" American-style management is unable to meet the needs of enterprise management. Expert essence of the Chinese culture Cui Guangfu well aware, Chinese enterprises need is "friendly atmosphere," a "vigorous and resolute." Therefore, a starting Cui Guangfu set up a scholarship CEO, individuals will be invested 200,000 yuan to the annual subsidy senior managers and staff positions following the-job learning at the same time, improved working environment, the company must upgrade equipment, increase the number of staff annual leave. To ensure that new blood pouring implantation, eLong has started in College campus recruitment conducted to attract college students talents. To meet the business needs and enrich eLong pool, and in the recruitment of middle managers, Cui Guangfu was personally attended interviews managers to ensure the correct leadership of the appointment.

For the Chinese-style management ideas, Wall Street also given recognition, it is reported that, "eLong again need to establish their own cultural identity. Composed of non-Chinese Expedia management intervention for too much decision-making process, the appointment of Chinese CEO Cui Guangfu It is the first step towards the right direction "and Cui Guangfu took office in the same time, despite eLong's third-quarter earnings report unsatisfactory, but the Nasdaq market or in the several days in a row up to express support for the newly appointed and certainly.

Emphasis on customer satisfaction as the center of service
Cui Guangfu after taking office the first two days, it has found a call center managers to improve business processes. In the days after, he took time every day to understand the work and call center processes, and personally redesigned it in call centers, a decrease of 1 / 2 of unnecessary language. After a series of reforms, is now the fastest eLong booking a ticket only need 36 seconds ...

In Cui Guangfu view, in 2008 the Chinese online travel market, and five years ago has been completely different, competition among enterprises is not simply rely on the new technology can be achieved, and the single market may not be able to gimmicks widespread attention among consumers . "Customers, especially those loyal customers is the driving force for the development of enterprises, no they would not have eLong today, there will be no more eLong tomorrow," With years of B2C experience Cui Guangfu very clear that the key to the development of eLong. To this end, eLong upgrade the overall speed of the call center reservations. At the same time, will the end of the year to service both domestic and international air travel time by 7 × 11 hours adjusted to 7 × 24-hour service.

The traditional Chinese thinking is the humanities in product design follow. From just past November 1, eLong started "online ordering hotels, Cheong enjoy three times the integral", which is all domestic online travel brands in the most favorable option. -- Activities period, the online booking hotels, and success will be based on points for the three times Integral (VIP Member 4.5 times, Lung and Crafts Member six times); December 1, flight reservation if no delivery, and since take a trip or receive mail alone, but also immediate access to three times the integral feedback; now played on December 31, all through eLong successful ticket booking hotels or guest, can be free prints 30 6-inch digital photos. Moreover, the use of eLong joint card with the CCB "eLong Cheong Hang Brunca" first successful booking hotels for 40 yuan cash gifts products. The first successful air ticket booking hotels or products gold card users will be 2000 points, ordinary card customers will be 1,000 points ...

"This is not a simple integration activities, but eLong for an old customer feedback - in the last few years, they have been quietly supporting the development of eLong, no they did not eLong today." Cui Guangfu who he is not eLong understanding of the customer full of Thanksgiving, "on the other hand, we would also like to those who have just become our customers, or has yet to become a friend of our customers, eLong done is to allow you to experience every time eLong unparalleled service. "

Gantry jumps
They went through the ups and downs over the past two years, eLong need now actually is a belief that a win convictions.

"Know your customer's real needs and solve customers want and unexpected problems, and then the customer trust online travel service provider, is the core of the work of eLong." Cui Guangfu firmly and confidently said, "Although the competition in the market eLong , in the second position, but we believe that, if won the hearts of customers, we will eventually win market leadership position. "

Beijing Olympics has given everyone a chance of success, eLong is no exception. We look forward to see Cui Guangfu eLong in the lead, the goal jumps, and truly become a glittering dragon.

Source: 新快报 Bai Ming Dec. 1, 2007

Link:
ELong New Head of the Post, People-Oriented Restore Business Confidence:Part 1
ELong New Head of the Post, People-Oriented Restore Business Confidence:Part 2