Focus Media Coverage of the Supermarket 168.4 Million US Dollars Acquisition Cgen

On December 10, China's largest digital media group Focus Media (Nasdaq: FMCN) announced that it has the same stores digital advertising network operators Cgen Media reached a definitive agreement to acquire all the shares of the latter. Since then, the sphere of influence of Focus Media comprehensive coverage from the mouth to lift the large supermarket chains.

Under the agreement, Focus Media will be 168.4 million US dollars in cash for Cgen Media 100% of the shares. In addition, if the transaction completed after 24 months of the proceeds Cgen Media achieving specific goals, Focus Media will again pay the highest 181.6 million US dollars in cash and stock. This is the Focus Media in March following the merger of China's largest Internet technology and service providers Allyes largest advertising network after the merger.

It is understood that Focus Media is China's largest digital media group that includes digital outdoor, Internet advertising, wireless phones have three major product lines covering China more than 100 cities, nearly 200 million urban consumer mainstream crowd. Founded in 2003 the Cgen Media is the leading domestic television advertising sales operators, and Carrefour, B & Q, Wumart, associating with Chinese businessmen, and other large retail chains are domestic, in cooperation Focus Media announced the news before the merger, Cgen Media has been to the United States Securities and Exchange Commission filing, plans Nasdaq listing.

Industry analysts believe that Cgen Media listed before the "slam the brakes" stores will completely change the pattern of LCD advertising market, after the completion of mergers and acquisitions, Focus Media Video in stores undisputed marketing network will become China's leading enterprises stores video ads.

Focus Media at the end of 2004 launched China stores terminal hookup network, its precision at the rapidly consumer goods major purchase decision-making crowd, shopping in the affected terminals brand of choice and consumer decision-making market positioning, a national terminal quickly to fill vacancies in the media.

Source: 北京商报 Dec. 13, 2007