Qiao Xing That Domestic Brand Handsets Will Prevail Over Foreign Brands: Part 2

5-7 years foreign brands in China will vitality overdraft End

"Motorola, Nokia, Samsung, Sony Ericsson and other brands with its huge global assets smashing in China is ripe for profit nearly transparent industries in the market, the proportion of their income and output will gradually allow investors disappointed, today's mobile phone giant alligator will be 5 to 7 years overdraft End on its China profits. "Wu Zhizhong say young people so shocked.

His reasoning is that, while foreign handset makers have a strong brand, but several major current state of development of foreign brands, in addition to Nokia is still growth in the other are diminished, and variable length listed cycle, slowing the pace of research and development functions, various the indications are that these foreign mobile phone companies are overdrawn their brands, but Chinese consumers, "Abandon the old for the new" habits will not change, and therefore rely on the brand overdraft growth of foreign-funded enterprises will not be too long. At the same time, second-generation Chinese mobile phone manufacturers in the brand new forces, the technology research and development, marketing means lot more. When domestic brands grow enough to contend with foreign brands, the profits of foreign mobile space will be dwindling and when it sold in the Chinese market profits insufficient to support the globalization of the scale of brands, foreign brands will leave China to search for other suitable developing countries.

In view of this, has assumed Qiao Xing mobile phone brand integration of the heavy responsibility of Wu Zhizhong, Qiao Xing will not seek too Second, the three-tier market siege, but in the mobile positioning in the high-end, the profit guarantee space at the same time, the impact foreign brands in the high-end market. It is understood, Qiao Xing mobile phone models with high-end features and performance, but only half of the market value of foreign brands.

At the same time, Qiao Xing in war preparations 3G market. Wu Zhizhong, said: "3G handsets certainly high initial price, profits greatly. 3G market entry threshold of high technology, most of the non-technology advantages of Chinese mobile phone brands is not the Board will, but Qiao Xing has already possessed the development of two generations semi-and third-generation mobile phone or even four generations of technology. "

According to Wu Zhizhong, 3G arrival, Qiao Xing will be targeting the Olympic Games: "Maybe in the 2008 Olympics on the playing field, we will see a lot of the audience raised hands of Qiao Xing mobile phone use it when the telescope, which is what we are launched against the Olympic Games feature phones, perhaps the Miss will increasingly more frequent use of Qiao Xing phone call is not just to use it, it is of carrying the data suggested that the weight loss may function better by their favor. the authenticity of bank notes with features such as differential cell phone in the next year will be available. "these upcoming products from Wu Zhizhong as" R & D monster "R & D team, C1000 long standby Wang's success, a large part results we should credit them.

Source: 中国经营报 Yu Hong Nov. 19, 2007

Link:
Qiao Xing That Domestic Brand Handsets Will Prevail Over Foreign Brands: Part 1
Qiao Xing That Domestic Brand Handsets Will Prevail Over Foreign Brands: Part 2