Sitting First Secret Shanda

When people are thinking about how tomorrow will be the time, Shanda has already begun to consider how to realize, when people began to fight for tomorrow, Shanda has started to work on resolving the obstacles. People have been saying that Shanda is one of the industry leaders, the real reason, it should be here.

Since listing, the restructuring Shanda only in the early 2005 fourth quarter slowdown, the other 14 quarters have achieved growth, the recent seven consecutive quarterly main business in the ring double-digit growth. Shanda continues to lead the industry in online games.

Senior analyst pointed out, Shanda chosen the right strategic direction for sustained initiative to promote innovation strategy, which is to continue its substantial losses from the profit of reasons.

"In the history of the highest yields, Shanda decisive implementation of transition." As the first person to eat crabs, Shanda model in the implementation of CSP, bold strategic, tactical caution. Shanda CTO Tan Qunzhao after the evaluation of the restructuring is the time to be frightened without any hurts, we have conducted in-house pilot and practice. In the game balanced, and the Psychological Study of users on a special study.

Later, the income curve change and the original practice generally consistent. Ahead of the preparatory work done well, Shanda is the rapid transition into the recovery interval after the core elements.

While Chen Tianqiao has been he wants to do is establish a virtual interactive entertainment empire, the online CSP model is Chen Tianqiao community of more than happy to see. Give up off-the-shelf real money income, but also the face of peer pressure and Wall Street. Chen Tianqiao chose the platform with great concentration Shanda transformation and internal management. And so again, people are surprised at the discovery, when Shanda has been good from the bad when the content on the platform to drive growth driven by steady growth. Moreover, this platform has been fully open to the trade.

There is every indication that Chen Tianqiao open platform strategy is to take effect. In July 2007, Shanda spend 100 million yuan acquisition Peng Haitao the Aurora Technology and its "Fengyun" games, followed by Fengyun Chen Tianqiao, 18, 20, and other three plans, spend 3 billion yuan investment in the domestic team, the development of products online. Some people concerned believe that, Shanda open on the road that have already competitive and cooperative relations to the very thoroughly, the industry leader in bringing prosperity to the greatest return from the earnings have shown.

Shanda has to open its own industry-wide platform, even if competitors also can use the platform to develop their own business.

A business and industry leaders, is whether he can lay the foundation for long-term development of the industry. Chen Tianqiao through open up the industry to this point, and now to the outside world, more Shanda displayed on the importance of the entire industry.

Source: 新浪游戏 Li Zhuo Dec. 3, 2007