Suning, 15 Years Earned 2.5 Billion Wealth Legend: Part 1

Zhang Jindong: "I have in mind the scale of the same ratio, Suning is but a small business."

2004 Hoogewerf rich list once left a joke appliance industry: home appliances industry chain Third, Chen Xiao, chairman of the Shanghai Yongle ranked No. 66, scale, the results far exceeded Wing-lok, chairman Zhang Jindong Suning Appliance did not on the list in.

However, this year on April 28 announced the new Fortune 500 rich list corrected this error: Zhang Jindong not only leading Chen Xiao 12, a 500 rich "fastest growing" 2.

The list released three days later, Suning will use facts have proven that this "fastest growing": May 1 the same day the 22 new stores opened at the same time, a domestic retail enterprises in a single day, the most number of new store opened. "We are no longer develop specific quantitative indicators of a new store, but free to look at themselves in the end runs fast." Zhang Jindong says. This was a period of 15 years to earn 2.5 billion yuan wealth appliance predators, it seems that it deliberately used Suning's future.

one Day mad opened 22 stores

In a domestic household electrical appliance chain opened new stores bring the fastest and often the one in mind Gome. Not only because of the number of Gome stores first, but also because on the 1st Gome has even opened 11 new stores. But now this record was Suning break.

On May 1 the same day, Su Ning in Beijing, Shanghai, Guangzhou, Shenzhen and other cities and the new out 22 chain stores.

If we count in April opened nearly 40 shops, Suning April 1 to May 1 month, a total of almost 60 new stores. This figure not only exceeds Suning 2003 the year the total number of new stores opened, and single-hit home appliances chain enterprises on the most number of new stores opened. As of May 1 the new access to Nanchang, the capital of Hohhot, and other cities, Su Ning thoroughly complete layout of the primary market, the secondary market and accelerate the improvement of the network. Already entered in the Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen and other front-line cities, Su Ning has also quickened the city infiltration. If Beijing market, in paragraph 14 shops, "the Four Seasons" shop April 30 opening at the same time, Beijing Suning also signed two new store agreement within one month the first 15 stores will open up.

"After 15 years sound development, the 2005 Suning chain development has entered the stage of mass production. We are no longer develop specific quantitative indicators of a new store, but free to look at themselves in the end runs fast." Zhang Jindong said.

Link:
Suning, 15 Years Earned 2.5 Billion Wealth Legend: Part 1
Suning, 15 Years Earned 2.5 Billion Wealth Legend: Part 2
Suning, 15 Years Earned 2.5 Billion Wealth Legend: Part 3