Gome Huang Guangyu: from small traders to China's richest man Part 1

Hurun Report 2005 recently released list, Gome chairman Huang Guangyu Group of 14 billion yuan to the top of the wealth reelected. From an old people underestimate the small traders, hundreds of millions of people to the attention of today's richest man, Huang Guangyu of a family history or business or are being prepared will of the people to bring some entrepreneurial inspiration.

Huang Guangyu was born in May 1969. When I was small, Huang needy, the most difficult time, Huang Guangyu had picked up a run-down, seized the garbage. Because of financial difficulties, his 16-year-old junior high school graduation is not on the drop-out, with the 20-year-old brother from the north, Shantou, Guangdong, Inner Mongolia home to do business.

1986, 17-year-old Huang Guangyu (when he also called Huang Junlie) with his brother Huang Junqin, Chuaizhao in Inner Mongolia Cuanxia of 4,000 yuan, and then even borrowed the loan-to-bring 30,000 yuan, in Beijing the front door Chu City, 420 Main Street East, I was under a hundred square meters in the name of "Gome" the facade. There, Huang brothers to sell clothing, and later to sell imported electrical appliances.

"At that time I have been pondering the food business to do, but then people's consumption level not reached that level of doing business clothing, fabric, seasonal stress, I do not quite understand. Appliances and relatively stereotypes, I feel that they do together Also more appropriate. At that time, home appliances or a cargo Buchou Mai, you can see on the stock. "Huang Guangyu in the memories of the original business case said.

January 1, 1987, "Gome Electrical Shop" signs out of a formal link. Although there are goods Buchou Mai, but still decided to take Wong Brothers "uphold the retail and small profits but quick turnover" business strategy, and that was against the background of a seller's market, many businesses are using "raise the price, in a bid to profits" Mode of operation.

Huang Guangyu recalled that in fact there were "forced" ingredients. At that time, because the institutions are mostly state-owned commercial units, one, two wholesale stations, have their own channels and networks, the strength than his strong, and more opportunities than he. "As an individual enterprises to finding ways to attract customers, we must have our own things才行", when he devised the method is the simplest and most effective - small profits but quick turnover.