Zhang Jindong, Suning Electric Part 1

Zhang Jindong, Anhui Province, graduated from the Chinese Department of Nanjing Normal University. 1990, with his "Chushengniudu not afraid of tigers," the momentum resigned as a fixed, in Nanjing Ning Hailu a modest shop, set up the air-conditioned stores and began a personal and Suning Electric entrepreneurship course.

Today, after 16, "Suning" has developed into a chain with nearly 400 enterprises, more than 70,000 employees, annual sales reached nearly 200 billion in tax revenue turned over nearly 300 million of home appliances crocodiles, and as Suning Electric fortune Zhang Jindong one of the doors have been closed a lot of nicknames, like "home appliances predators", "price butcher."

Air conditioning sales earned Diyitongjin

Zhang Jindong the process of creating wealth, has always been inseparable from a "fast". He put out to sea on a 10 million the first year of the rich man, to lay a foundation for future success.

1984, Zhang Jindong out of the gate of Nanjing Normal University, Nanjing into a Quzhu enterprises. In the 1980s, late 1980s and early 1990s, China and a "sea" trend. Young Zhang Jindong also tempted at this time. At that time, the most popular and most profitable goods are household appliances, color television sets, washing machines and so on in short supply. However, Zhang Jindong no Cou this lively, calm thinking in a few days later, he made a surprise to many people around the choice: the franchise was also a "luxury" of the air-conditioning. One year after his company's sales income reached 60 million yuan, net profit of 10 million, and forward-looking first step in laying a foundation for the cause of Zhang Jindong.
Who would not think, after more than 10 years, and do not attract much attention from the home of the "small window-dressing" was leaving a handful of Chinese home appliances chain, "aircraft carrier" - Suning Electric, and the helmsman Zhang Jindong, Become a "man of the Chinese chain."

Road skillfully deflected the precarious

In the beginning of the venture two years time, Zhang Jindong to 10 million by virtue of assets, more than 10 employees, more than 100 square meters of shops and achieved sales of 5 billion. But the new things have been excluded, the summer of 1993 Zhang Jindong, extremely unusual. Nanjing 8 large state-owned shopping centres to form a coalition Fleet encirclement Suning. Zhang Jindong in World War II air-conditioning in the off-season, with a large number of low-cost eating into the air conditioning and management buyout approach calmly deal with. Suning not fall, but has nearly 300 million yuan in annual sales and become the nation's largest air-conditioning distributor. Business concern that "Suning phenomenon", a college marketing materials in a classic case.