Zhang Li, R & F Properties real estate Part 2

R & F Properties the performance of new homes unexpectedly, to the duo Zhang Li made a booster, the company's strategic direction of the initial uncertainty, then we run out of control: from the earlier R & F Properties Plaza, R & F Properties Peninsula, to the last Started R & F Properties New Town, in Guangzhou to do before and after the 23 flats of more than 300 million square meters of floor, more than half of the urban demolition of the old factory land, and a company known throughout the country overnight Beijing R & F Properties City, the site Beijing is also a crane factory five old plant location.

The courage to take the risk of a Shi Ganjia

"Zhang is always a people who dare to take the risk", who has been in R & F Properties of the core departments, senior director of this evaluation of their former boss. 1995 decisive R & F Properties bought the square block the decision-making, fully embodies the Zhang Li "dare to take the risk" style of doing things.

An area of 120,000 square meters of R & F Properties Square, the former copper factory in Guangzhou and Tongji chemical plant location, the current R & F Properties Group Lu Jing, deputy general manager in an interview when he revealed that at that time to buy a piece of land must set an initial Factories pay 30 million deposit the money at the time of the R & F Properties, is not a small sum Furthermore, the Government has yet to be formally approved before the money can reach each other on this account » "High-level discussions were to 0:30 to make up its mind, even though there are many uncertain factors, the money should also set an initial plant, to express our sincere cooperation in the fight for this big project come back."

And Zhang Li himself says, "That the plant with copper, see 'devastated' Black, many developers have chosen to withdraw, and the factory we discuss whether we can hire, Wan Yidian Money. We started after one month, two months after the sale of flats. Project funds flow rapidly, the payment is very smooth, both before and after only eight months on the floor of the TAC. "

Some common sense of people understand that if the house at that time Maibu Dong, the capital of a fault, the R & F Properties blow will be fatal, but the fact that Zhang Li adventure success: in 1996 published the R & F Properties Plaza, regardless of the community Environment or apartment at the time the old town are the most beautiful, the average price sold more than 6,000 yuan per square metre, which make people from Guangzhou to one of the developers with the most modest of intuitive understanding, the company also has brought many honours , Is still R & F Properties from top to bottom on the development of the company as a major turning point.

This understanding of the events of the past, the subsequent R & F Properties First role that Beijing Tian Jia 3.2 billion to take land for R & F Properties City, the capital market almost triggered a storm moves, it is not entirely surprising.

However, he R & F Properties also stressed that the former executives, Zhang Li Although not afraid of adventure, but very realistic and hard work, quick response, working carefully. According to him, is a large group of veterans Zhang Li, also often顶着southern summer temperatures over 30 degrees, four personally visited the site and the importance attached to check the construction quality and product design effect. In his view, R & F Properties in cost control is better than a lot of peer companies, "Zhang total功不可没."