Gome Huang Guangyu: from small traders to China's richest man Part 2

Gome low-cost strategies for small electrical appliances shop brought a lot of repeat customers. Is not only small profits but quick turnover, the sources under his foot on the effort. "At the time, washing machines, color TV, and so are the ticket supply, from the non-formal channels of such goods, we should think about ways. Sometimes, there are many many other products, no people to buy, I would like to approach from his hands Take over the goods. "In order to find a cheap and" good goods ", Gome is not the time and a lot of home appliances retailers, from Panyu in Guangdong trafficking in the vicinity of a number of smuggled goods, Huang himself has not answered positively, but the community Have a lot of rumors.

However, any case, you have to admit that Huang is a business genius. Huang Guangyu and his Gome in this market has left many traces, he pioneered many of the retail development model has become a common industry model.

1991, Huang Guangyu first thought of the "Beijing Evening News" in the joints started to "buy electrical appliances, to Gome" slogan, weekly published in the price of electrical appliances. At that time, the state-owned shops for your understanding also remain in the "Mai Budong advertising of goods only need to" level, even if some people want to learn later Gome's advertising strategy, but Huang Guangyu has 800 yuan to each of low-cost package under the newspaper In the joints.

Very little advertising for Gome to attract a large number of customers, electrical appliances shop business "not in the fire," and "selling all the stock and light." Huang Guangyu tackle a number of stores have opened, "the ho", "Asia and China" and "Henderson", the name so on, in 1993, has 78 small stores.

In order to avoid "consumer ads do not see where to buy products" of the situation, Huang Guangyu convince those products with image advertising dollars to do the Gome cooperation with foreign manufacturers to advertise, not only for manufacturers to reduce advertising spending, allowing consumption "Visible buy." Then Huang Guangyu also require manufacturers, gift Gome some samples for display, and set up a special counter to the corresponding products, so customers can see, to touch, the scene will be able to buy.

1992, Huang Guangyu in the Beijing area for the initial chain operations, he held several shops under unified named "Gome Electrical", thus forming a chain of prototype models.

To 1993 when, Gome Electrical chain has developed to 56. The Huang brothers wealth growth, because of the different business philosophy, the separation of the two brothers, Huang Guangyu points had "Gome" this brand and dozens of million yuan in cash. If Huang Guangyu of the many manufacturers in the retail market as a "price butcher", thus, Huang Guangyu initially created a "Gome" that the "butcher's knife."

24-year-old Huang Guangyu and his brother after the separation, he began the construction of one heart and one mind in the Kingdom of home appliances, and has since started to write him at an alarming rate and the wealth of Gome myth: in 1993, Huang Guangyu of the small window-dressing has become a major electronics store ; 1995, Gome electrical appliances from a store into a 10; Gome in 1999 from Beijing to the National……

"Between people is similar to that step only difference is sometimes half step." Huang Guangyu said. It was precisely with this leading "half step", Huang Guangyu confidence doubled to strive to expand. At present, Gome has 88 cities in the country to open 330 stores this year is expected to reach 400.

Huang Guangyu Introduction:

Huang Guangyu founded in 1987, Gome has developed into the current electrical appliances, China's largest retail enterprise. 2004 annual sales of 23.8 billion yuan in China, all enterprises in the chain ranked second. In addition to the retail outside, Huang Guangyu property in several billions of investment, and in the beginning of this year set up a Gome home buyers.